Sage Outdoor Advisory

?? We’re honored! ?? Sage Outdoor Advisory is proud to be featured in the American Glamping Association’s “Top 50 Must-Know Glamping Vendors” list! Explore how industry leaders like us, Newbook, White Duck Outdoors, FDomes and others are redefining outdoor hospitality. Check out this exciting blog post from AGA to discover more industry leaders who are redefining glamping! ?? https://lnkd.in/gSKiSDEW Let’s continue to shape the future of outdoor hospitality together! ??? #Glamping #OutdoorHospitality #SageOutdoorAdvisory #feasibilitystudy

I’ve interviewed 100+ glamping operators. There’s one class of operator that delivers gold, every single time. The members of this class share a unique insight into what makes glamping businesses tick. And it’s because they were then when glamping as we know it exploded onto the scene. Who are they? They’re the early hires at America’s biggest glamping brands: Under Canvas Inc., AutoCamp and Postcard Cabins (formerly Getaway). There was a time in the late 2010s when venture money really started to arrive in glamping. All three of those companies received serious backing to grow their portfolio, and lofty growth targets soon followed. Their teams were expected to find, build and open new glamping sites at breakneck speed, all while maintaining existing ADRs and occupancy. The early hires had to figure things out as they went along, and learnt a ton in the process. Today, many of these trailblazers are building their own incredible outdoor developments. Take Jeremy Budge, for example. Jeremy played a key role in making Under Canvas a household name, before launching Backland Glamping in Arizona - a stunning retreat with 10-custom tents, a restaurant and lodge. Just a couple of years in, it’s already a huge success, with an expansion on the way. This week, Jeremy joined Connor Schwab and me to share his story. From those early days at Under Canvas to his imminent expansion of Backland. He gives advice on site selection, sustainability, social media, and more. This is a must-listen for anyone interested in glamping. Links are in the comments.

?? We’re honored! ?? Sage Outdoor Advisory is proud to be featured in the American Glamping Association’s “Top 50 Must-Know Glamping Vendors” list! Explore how industry leaders like us, Newbook, White Duck Outdoors, FDomes and others are redefining outdoor hospitality. Check out this exciting blog post from AGA to discover more industry leaders who are redefining glamping! ?? https://lnkd.in/gSKiSDEW Let’s continue to shape the future of outdoor hospitality together! ??? #Glamping #OutdoorHospitality #SageOutdoorAdvisory #feasibilitystudy

Join us at ???????????? ??? ???? We're excited to announce that Shari Heilala, Founder & CEO of Sage Outdoor Advisory, will be speaking at CampEx this year. ?? ????????: Using Market and Feasibility Studies to Support Your Success: Dive into how thorough market analysis and feasibility studies can guide your investments and ensure they deliver adequate returns. Don't miss this opportunity to gain actionable insights from an industry leader. ?? ??????????: Niagara Falls Convention Centre, Room 203 ?? ????????: Tuesday, November 19 ?? Whether you're planning your next big investment or want to enhance your understanding of feasibility studies, this session is for you! #CampEx #SageOutdoorAdvisory #FeasibilityStudies #OutdoorHospitality #glampingdata #IndustryLeadership #OutdoorHospitalityConference #GlampingIndustry #HospitalityIndustry #MarketAnalysis

Bolt Farm Treehouse is dominating the glamping game. 94% occupancy, a Netflix show, and a guest list featuring stars of The Bachelor. How did they get here? It starts with an old-fashioned love story. Seth Bolt, already a literal rockstar with NEEDTOBREATHE, wanted to do something special for his honeymoon with Tori Bolt. And what’s more special than building a treehouse for your wife-to-be? Seth drew up the plans, ordered the parts, and got to work. He labored for months on end to get every detail just right for his beloved. Tori, as you'd imagine, fell in love with it. But once the honeymoon glow faded, one big question remained: what would they do with the treehouse? Put it on Airbnb of course. It turns out Tori wasn’t the only one that loved Seth’s treehouse. People went crazy for it. It quickly became one of the most popular stays on the platform, capturing the attention of CEO Brian Chesky. The only thing left to do was expand. Today, 9 years on from that magical honeymoon, Bolt Farm consists of several treehouses, mirror cabins and domes. They’re consistently full, charge up to $800+ per night, featured in Netflix’s “World’s Most Amazing Vacation Rentals”, and have hosted every kind of celebrity you’d imagine. This wasn’t down to luck. Seth and Tori are the definition of “elite operators”. Their passion for serving their guests, and their eye for detail, is among the best I’ve seen. If I were to bet on anyone in this space, it would be them (and Posh Outdoors??). Connor Schwab and I recently spent a couple of hours with Tori. We covered a ton in that time. Leaving your guests wanting more, using PR to launch with a bang, and their personal branding blueprint were just a few of the secrets unearthed. The fastest way of leveling up as an operator is to learn from the best. Seth and Tori are just that. Access their insights through the links in the comments.

Want to hear about the story behind Getaways meteoric growth and the latest projects from Topos Ventures? Tune in for an insight packed episode with Samuel Morton and Nico Turek

Getaway started as an idea between two Harvard college buddies. In just a few years, it grew from 3 cabins on leased land to 1,000+ units across 29 locations. They even turned down offers from Shark Tank investors along the way. How did they grow so fast? They captured that magic that every startup seeks: a close-knit team of competent, energized people working with a purpose. Each team member wore a million hats — hunting for land deals, securing permits, and designing the dreamiest of escapes. Samuel Morton and Nico Turek were part of that ragtag band from the early days. Nico was responsible for finding off-market properties at great prices, a quest that took him everywhere, including a nudist campsite. Samuel worked on construction, ensuring cabins were perfectly placed and guest-ready. It's always a pleasure speaking with those who worked at the coalface in the early days of what are now the glamping giants. Will Spurzem AIA, LEED AP and Stephen Maulden have shared gold from their time at Autocamp and Getaway respectively. Connor Schwab and I recently sat down with Nico and Sam to talk about their time at Getaway (now Postcard Cabins), and the work they're doing now for their clients at Topos Ventures. We explored the art of deal-finding, the pros and cons of acquiring established operations, and even had the age-old debate of volume vs. space in glamping design. And yes, we hear Nico’s nudist campsite story. It's a must-listen for anyone in the outdoor hospitality space. Check it out using the links in the comments.

?? New Podcast Episode Alert! ??? Ready to get into the glamping world? Sage Outdoor Advisory's founder, Shari Heilala, recently joined The Unique Hospitality Podcast for a deep dive into the data and trends shaping the outdoor hospitality industry. Whether you’re an entrepreneur looking to get into glamping or just curious about the market, you have to listen to this! Highlights: - Safari tents are the leader with 28% of tracked glamping units - Private bathrooms can add $150+ to your nightly rate - Glamping rates are up 9% since 2022, domes are the highest priced #GlampingGrowth #OutdoorHospitality #DataDrivenSuccess #SageOutdoorAdvisory #FeasibilityStudies #GlampingIndustry #HospitalityData

Glamping is lagging behind hotels when it comes to data. Hotels have access to something called the STR Report. For a monthly fee, they gain access to a treasure trove of competitor data, including ADRs, RevPARs and occupancy. That industry has a whole ecosystem in place ? Glamping has no such thing. Those scouring the market are forced to manually load up the booking calendar to figure out occupancy. If they're lucky, ADR may be listed on AirDNA, but that's rare. Sage Outdoor Advisory are changing this. They've been painstakingly gathering glamping data for the last few years, and they're sharing the best insights with the industry for free. Shari Heilala, MAI, Sage's founder, joined Connor Schwab and I on the pod this week to dive into the latest trends and what they might mean for individual glamping projects. Check it out in the comments ??

When it comes to glamping, not all stays are the same. Whether you're drawn to the cozy, open-air feel of canvas tents or the comfort and structure of tiny homes and cabins, the type of glamping unit can shape your experience. ???????? ???????? ?????????? like bell tents, covered wagons, and safari tents bring you closer to nature, offering a unique, immersive vibe. On the other hand, ???????? ???????? ?????????? like modern tiny homes, vintage trailers, and cabins, provide that extra level of comfort while still keeping you connected to the outdoors. In our Sage Glamping Database, we’ve tracked over 7,390 units across more than 338 properties and ?????????? ?? ???????? ????/???? ?????????? ?????????????? ???????? ?????? ???????? ???????? ????????????????????. Each one has its appeal, depending on the kind of adventure you're after and the level of comfort you want. What’s your favorite glamping unit type? Are you drawn to the feel of safari tents, the modern vibe of tiny homes, or something else entirely? Let us know! #Glamping #OutdoorAdventures #uniquestay #feasibilitystudies #sageoutdooradvisory