Sage Media Planning & Placement, Inc.

Come work with us! Sage Media Planning & Placement is seeking a Digital Ad Operations Specialist to join our team of innovative digital strategists. We are a full-service political media buying agency working for Democratic candidates and committees across the nation, from city council races to national candidate and advocacy campaigns. https://lnkd.in/dkPKYrJz

I recently shared some insights in Campaigns & Elections about how early media spending can give campaigns a crucial head start. Like the Biden team's approach, proactive investments can yield significant benefits by leveraging lower competition across target audiences early in the cycle. Strategic experimentation and an intentional approach can help campaigns maximize their media impact.

Sage Media Planning & Placement was thrilled to be honored at last night's American Association of Political Consultants 2024 Pollie Awards & Conference. Sage won a Bronze Pollie for "Best Media Buying Plan that Moved the Needle" for our work with Sena Kozar Strategies on "One Person, One Vote" in Ohio, a campaign that stopped the voting threshold for ballot measures from being increased to 60%. This is the second year in a row that Sage has received a Pollie for the category! The successful defeat of this effort set the stage for the passage of a ballot measure guaranteeing access to abortions and other forms of reproductive health care in the Ohio state constitution.

Come see Sage Digital Director Owen Barnard speak about the complexities of political CTV and the 2024 election at the American Association of Political Consultants 2024 Pollie Awards & Conference today at 1:45pm! #Pollies24

Sage Partner,?Eileen Proudlock, closed out the 2024?Campaigns & Elections Reed Awards Conference in Charleston on the panel “Where is the Money Going in 2024? What Another Record-Setting Cycle for Political Spending Means for the Campaign Industry” A 12-year veteran in competitive media tracking, Eileen promoted the benefits of a layered, “yes AND” approach to media-mix and combatting viewer fragmentation.?She highlighted the changes she’s seeing in early reservation strategy and the continued importance of broadcast media to achieving broad (but ideally highly targeted) reach.

We are pleased to announce that our work during the 2023 election cycle was recognized with two Reed Awards! Sage won Best Media Buying on a Shoestring Budget for ‘Friends of Stephanie Terry.’ We’d like to thank McKenna Media for their partnership on this campaign to elect both the first woman and black mayor in Evansville, Indiana history. Sage also won?Best New Or Unusual Tactic in Paid Media for our work on a non-partisan climate change initiative. We are grateful to Campaigns & Elections for their acknowledgment and would like to thank our clients for their continued trust in our work.

ICYMI - Sage Partner Bobby Mushroe spoke on the TVNewsCheck panel (moderated by Paige Albiniak) about optimizing political media buying, the importance of layered communication, and the state of play for broadcast media going into the 2024 election cycle. ? You can watch a recording of the panel here: https://lnkd.in/g2Yp79gk

JOB ALERT ! Sage Media Planning & Placement, Inc. is recruiting a Political Digital Ad Operations Manager. Check it out on #JTAL and GAINPower.org

Sage is #hiring! Know anyone who might be interested?

Sage's new Senior Director of Digital Strategy Owen Barnard spoke on a panel about the complexities of CTV at the CampaignTech Innovation Summit.