S4S Ventures

#GenerativeAI is reshaping the content journey, and it's exciting to see our sister agency, Monks / Formula.Monks, collaborating with our portfolio company, Tenovos, to lead the way. This is the kind of partnership that drives #innovation into #impact. Check out the key takeaways below on how AI is revolutionizing every stage of the content journey, from ideation to execution. ??

Sanja’s expertise in #venture and #advertising speaks for itself, and we’re proud to see her share both her personal journey and professional insights on the #QuoVadis podcast. At S4S Ventures, we back bold founders shaping the future of media, marketing, AI, and technology—and conversations like these truly showcase the leaders and ideas pushing the space forward. Give this episode a listen! ??

To all my colleagues in retail and marketing roles - there is a new law coming into force next month in the UK (if you sell online in the UK, this applies to you) that all retailers and marketers need to be aware of. The DMCC Act is going to reshape the way sustainability claims are handled in marketing. Below is what you need to know to ensure your marketing claims are on 'solid ground' and you are not vulnerable to considerable fines (up to 10% of global revenue). Reach out to Provenance, a S4S Ventures portfolio company, if you need help navigating these new regulatory waters and managing green claims at scale.

See you there ??

AI isn’t just the future of content—it’s the present. ?? We’re thrilled to have?Adonya Ourshalimian?from Monks and Ian McPherson from Amazon Web Services (AWS) join our Co-Founder,?Sal Hakimi,?for a session at?Henry Stewart Events?DAM LA! They’ll introduce a new paradigm for #DigitalAssetManagement and showcase how Generative AI is transforming the content supply chain. ?? Friday, March 14th ?? 12:45 PM PDT Attendees will gain actionable insights on how AI can revolutionize: ? Content Discovery & Visualization ? Content Orchestration & Integration ? Content Optimization & Insights Don’t miss this inside look at how today’s most innovative brands are staying ahead! ?? Learn more & add the session to your calendar: https://lnkd.in/gg4Dgf9q #GenerativeAI #ContentSupplyChain #DigitalTransformation #AIinDAM

The AdTech Economic Forum NYC (ATEF) is back for round two, and we wouldn’t miss it. ATEF is?where advertising and finance leadership convenes to address industry challenges, opportunities, growth, and value creation viewed through economic fundamentals and valuation. Our own Sanja Partalo will be taking the stage alongside an incredible lineup of industry leaders. Expect big insights, bold predictions, and, of course, plenty of time to network and make deals. Join us on March 19—register now! ?? #ATEF #ATEFNYC #forum AdTech Economic Forum Tom Triscari Mathieu Roche

??Elevate Your Network & The Future of Content with an AI Infused Hollywood Cocktail Event ?? We’re thrilled to invite you to an exclusive evening at the Hollywood Roosevelt Rooftop on March 13th from 6:30 PM to 10 PM! This dynamic event will bring together executives and thought leaders in Digital Asset Management, Digital Transformation, Marketing Ops, and Creative Ops against the iconic Hollywood backdrop. Enjoy premium cocktails while engaging in thought-provoking conversations about how Generative AI is reshaping the content supply chain—from creation to optimization. Take advantage of this rare opportunity to connect with top-tier industry leaders, creatives, and tech innovators in an environment designed for meaningful exchange and innovation. Reserve your spot now ?? https://hubs.ly/Q038B6fY0

Yesterday, we hosted Identity 2025, ID5’s signature virtual event, joined by ad tech experts and professionals who shared their expertise with us. Thank you to everyone who tuned in and joined us. Samantha Jacobson, Chief Strategy Officer and EVP at The Trade Desk, spoke of “the need for industry collaboration” during this digital advertising revolution, sharing that “no one company should have to go alone” as we navigate change. We couldn’t have put it better ourselves. The need for industry collaboration in ad tech is critical, as no company can do everything by itself. We work better together. Thank you to all the speakers who helped make this event so great. If you couldn’t join or would like to revisit some panels, you can watch the recording now! Visit here to access it > https://ow.ly/FkA950UZotI Samantha Jacobson, The Trade Desk Eric Franchi, Aperiam Sanja Partalo, S4S Ventures Jay Friedman, Goodway Group Mark Douglas, MNTN Nate Carter, Dun & Bradstreet Nick MacShane, Progress Partners Michael Guzewicz, OpenX Andreas Sierts, Adform Matt Davies, BidSwitch Jamie Penkethman, Equativ Michael Finnerty, TransUnion Tom Triscari, Landmark Ventures

Don't miss ID5.io's Identity 2025 virtual event on Wednesday ?? Amazing content thanks to our great speakers and perfect execution by our amazing marketing team ?? Register below ?? Thank you Samantha Jacobson, Sanja Partalo, Eric Franchi, Tom Triscari, Nick MacShane, Andreas Sierts, Michael Guzewicz, Nate Carter, Mark Douglas, Michael Finnerty, Jay Friedman, Matt Davies and Jamie Penkethman cc Matilde S. Jo Rosamilia Valbona Gjini Caitlin Borgman Lisa Abousaleh Morwenna Beales

?? Big news from the S4S Ventures portfolio: tvScientific has raised a $25.5M Series B! CTV advertising is a $30B market on track to reach $42B by 2028 - but the real opportunity is even bigger. While CTV has largely been dominated by brand advertisers, tvScientific is building the category of Performance TV, opening the channel to performance marketers, e-commerce brands, and SMBs. This investment, led by NewRoad Capital Partners with participation from ourselves, Roku, Second Alpha Partners, Norwest Venture Partners, Progress Ventures, will fuel tvScientific’s mission to make CTV a performance-first, outcome-driven channel. The funding will support expansion of GTM teams and further development of AI-driven technology for identity, outcome measurement, and optimization. We’re proud to continue backing Jason Fairchild and the tvScientific team as they redefine what’s possible in CTV. Onward! ??