Fantastic time at last night's talk by Brent Summers on his strategic invention: the UX Flywheel. There's a benefit to making things people want instead of trying to _make_ people want things. We'll post a video of the talk early next week. Thanks to Blink for hosting ??, and to Cozy Design, Inc. for sponsoring ??. The next event with Rachel Gauvin is already scheduled and filling up: https://lnkd.in/gUcua6B #ux #design #talk #event #strategicdesign #uxflywheel #uxstrategy #meetup #sddd #sandiego #pizza
San Diego Digital Designers
设计服务
Introvert- and extrovert-friendly. Conversation, not networking. The low-connection between the big industry events.
关于我们
It's so easy to put your head into your screen, and so many of us work alone or on very small teams. And those of us on large teams need to remember the world outside those large teams. This group is intended to help us stay connected, get out of our holes; to always have someone to talk with about trends, workplace issues, design tools and approaches, job opportunities, and digital culture. 380 local designers and counting… join (free!) at sddd.org
- 网站
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https://sddd.org
San Diego Digital Designers的外部链接
- 所属行业
- 设计服务
- 规模
- 1 人
- 总部
- San Diego
- 类型
- 非营利机构
- 创立
- 2014
地点
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主要
获取路线
US，San Diego
San Diego Digital Designers员工
动态
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Signal boost for a great local shop!
Hey LinkedIn, I'm a design advisor for Credo AI, a rapidly growing startup, and they are looking to add a Senior Product Designer to the team. If you have a strong portfolio of digital products with world class UIs, and have a passion for Responsible AI, DM me with links to your work and I can pass them along. No recruiters and no agencies please.
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San Diego Digital Designers转发了
?? Creative for cornerstone B2B companies. Stand out, sell more, stress less! ???? Built & sold Cozy
A successful #B2B brand is more than aesthetic quackery. ?? No, you’ve gotta rigorously grind out the application of a strategic process that separates companies with true, demand-generating brand gravity from those swimming upstream against a raging current of sameness. Let’s start with the fundamental principles of effective #B2Bbranding: Audience-centricity ?? The beating heart of effective B2B design is a deep understanding of your target audience. Your visual brand should resonate with their preferences, pain points, and industry expectations. Consistency ?? Consistency is the key to building brand recognition, trust, and memorability. Ensure your visual identity is cohesive across all touchpoints. Simplicity ?? In the complex world of B2B, design can (and should!)?simplify and clarify. Use visual elements to cut through the noise and clearly communicate your message. Differentiation ?? Your visual brand needs to set you apart in a crowded B2B market. Infuse your unique brand personality and values into your visual identity to create a memorable brand. Flexibility ?? Your visual identity must be flexible to accommodate the diverse contexts and mediums of B2B marketing—design with adaptability in mind. Got it? Are you like, “Yeah, I want our company to have those things…”? Read on for dos and don’ts, practical steps you can take over lunch TODAY, and a step-by-step guide on implementing a B2B brand. You can do this!