Building out a robust payer account team ahead of launch can be a daunting task. This generally requires: 1?? Efficient deployment of national/regional account directors/managers coverage various states/US regions + 2?? Payer channel segmentation (which may vary by state) + 3?? Payer account tiering and refinement (based on total covered lives, varying by channel book of business) ??If all tactical steps are done correctly, then the real work begins: synthesizing a compelling payer engagement strategy, usually centered around education covering high unmet needs or clinical value propositions. We are curious to hear from you:
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