RWA.io

When entering a new industry or category as a marketer, it's essential to get up to speed quickly. I don’t have to be the tech or finance expert. That’s not the job. My job is to understand the market and the customer, the challenges they face, and the job that needs to get done. In this case: understanding Real World Asset (RWA) tokenization projects. And the best way to start? Real conversations with potential customers. Not just a few, but as many as I could in a short time. Through those interviews, several topics came up. Some of them I didn’t fully understand yet, so I had to dig deeper. I’m a heavy AI user, so I started having deep conversations back and forth with AI tools, especially Claude AI. I spent easily 20+ hours with AI alone - challenging it, refining ideas, and exploring frameworks. The research turned into content, and visual structures emerged. That’s how this RWA.io Tokenization Playbook came to life. I let it simmer for a couple of months, added new insights along the way, and refined it before going to the designer. Big props to Lia Caldeira for getting all of it into a well-designed PDF. She nailed it. Will many people read it? Probably not. It’s a niche topic. But this particular space I am in is complex. Finance and technology rarely come in bite-sized formats. So, if you’re working on something in the RWA tokenization space, I hope this helps. Maybe it saves you time. Maybe it helps you detect patterns. Or maybe it just gives you a clearer head start. And for anyone wondering how to enter a new category fast as a marketer: Start with the customer. Be curious. Dive in. Learn. Then, build from there.

Everyone’s talking about tokenizing houses, art, even gold. Here’s why ?? It’s called Real-World Assets (RWAs). RWAs bring physical assets, like real estate or fine art, on-chain. Fractional ownership. Transparent. Borderless. No middlemen. Why it matters: ? Lower investment minimums ? 24/7 liquidity ? Global access ? Real-world value meets crypto flexibility Historically stable. Now digitally tradable. That’s the shift.

?? Strengthening Security in RWA Tokenization | RWA.io × Veritas Protocol ?? RWA.io has partnered with Veritas Protocol to enhance security and transparency in the Real World Asset sector. ? Phase 1 (in progress): ?? Smart contract Trust Scores for 240+ projects listed on RWA.io Insights ?? Smart contract verification for upcoming sales on RWA.io Launchpad ?? Phase 2 (coming soon): ?? Risk assessment system for investable collections & index funds ?? Security standards for RWA tokenization Security is the foundation of a trusted tokenized asset ecosystem. This partnership is a big step toward making RWA investments safer and more reliable. #Tokenization #RWA #SmartContracts #Blockchain

?? Big news - our first motorsport sponsorship! ?? RWA.io is proud to sponsor EAB Racing Team in the FIM World Supersport Championship! ??? Dutch rider Loris Veneman just made his debut on a Ducati Panigale V2, taking on the challenges of Phillip Island. It’s only the beginning, and we’re excited to see his progress as the season continues. Next stop: Portugal! ???? Now, here’s a thought: what if you could own a piece of a racing team through tokenization? ?? Would you be interested? Should we explore it? Let us know! #Tokenization #Ducati #EABRacing #Web3

?? We're excited to announce that RWA.io is joining as a sponsor for RWA Day at ETHDenver on February 26, 2025! Register for RWA Day: ?? Feb 26, 2025 | Noon-5PM ?? Hilton Denver City Center ?? https://lnkd.in/e26hZNtj #ETHDenver2025 #RWA Thank you Travis John!

?? Meet our CMO at RWA Paris! Our CMO, Sebastiaan Opschoor, will be at NFT Paris next week (Feb 13-14), and he’d love to connect. This is a great chance to chat if you’re an RWA project and want to explore co-marketing, partnerships, or collaboration in the real-world asset space. ?? Grande Halle de la Villette, Paris ?? February 13-14, 2025 Want to set up a quick meeting? Drop a comment or DM us! See you in Paris! ????

Welcoming another cohort of 15 amazing projects to our global RWA HUB! ?? Thank you! Your early support sets the foundation for what’s to come, and we’re beyond grateful. This is just the beginning. If you're an RWA project, it's time to claim your Project Profile at RWA.io. Let’s build together! Apraemio AssetLink - RWA, DePIN, and AI Auroca Finance AURUS Chintai Redbelly Network Dtravel Etherland LandX Finance CodeNekt Lumia MuDigital Nayms

Welcoming another cohort of 15 amazing projects to our global RWA HUB! ?? Thank you! Your early support sets the foundation for what’s to come, and we’re beyond grateful. This is just the beginning. If you're an RWA project, it's time to claim your Project Profile at RWA.io. Let’s build together! Apraemio AssetLink - RWA, DePIN, and AI Auroca Finance AURUS Chintai Redbelly Network Dtravel Etherland LandX Finance CodeNekt Lumia MuDigital Nayms

For everyone in #web3 - we all feel it. Something big is coming. The RWA narrative is set for explosive growth. How big? We think it’s going to be huge. Happy Holidays! Rest up, because 2025 is shaping up to be one incredible ride. #RWA #tokenization

Proud & excited to welcome these 15 amazing projects joining RWA.io! ?? Your early support sets the foundation for what’s to come, and we’re beyond grateful. This is just the beginning. If you're an RWA project, it's time to claim your Project Profile at RWA.io. Let’s build together! Artrade Brickken KlimaDAO Landshare Libertum Defactor dVIN Labs EleveX Bricklayer DAO SQRBIT, INC. Propchain Stobox @realtplatform @ixswap ORIGYN Foundation