Russo Strategic Partners

New year, new reel. Check out what the team at Russo Strategic Partners has been cooking up with our destination-building marketing work. For those who are new to us—we build buzz for developments, placemake destinations, and drive foot traffic to neighborhoods with our social and digital campaigns. Our differentiator? Our content breaks through the noise to generate REAL action. We don't curate aesthetic feeds or hop on trends because everyone else is doing them. Our strategy and analytics are at the center of all that we do so that our client-partners are getting a real return for their marketing investment. Real estate developers, brokerages, restaurants, hospitality brands -- if you're looking to generate more excitement around your offerings this year, send me a note, and we can see how the team at RSP may be helpful to you. #commercialrealestate #realestatemarketing #contentmarketing

Do you have a robust social + influencer strategy for the new year? Here's an example of how it can drive big results for your brand. #socialmedia #influencermarketing #commercialrealestate

Team outing! A few members of our NYC team bonded while bouldering at VITAL Climbing Gym in Brooklyn this weekend. From Chris Russo: "We had so much fun trying something new, and we pushed ourselves to do things we didn't think we could do. We learned the benefit of perseverance and the importance of prioritizing fun!"

To showcase the 23 year transformation of New York City’s World Trade Center, the team at Russo Strategic Partners was tasked with developing and executing a social media content campaign for client-partner Silverstein Properties. This campaign included the development of a robust influencer marketing program, showcasing how the World Trade Center has become a 24/7 work, live, and play neighborhood. Our strategy focused on reaching Gen Z and millennial audiences to drum up more buzz for Lower Manhattan. Our team identified and facilitated?partnerships with several key influencers on TikTok and Instagram who created various types of content, from videos showcasing art, culture, and food in the neighborhood, to videos breaking down the complex 23 year rebuilding story. We also coordinated an interview?between a top YouTube creator and Larry Silverstein, who shared his wisdom in what it takes to find happiness and success at 93 years old. Together, our in-house created content and influencer program generated more than 6.8M impressions for the World Trade Center in September 2024 and contributed significant growth in both engagement and following on?the?@wtc?Instagram and TikTok! #commercialrealestate #placemaking #destinationbuilding #influencermarketing #WorldTradeCenter #LowerManhattan

Do you recognize that voice asking the questions? ?? (It may or may not be mine!) The team at Russo Strategic Partners had a blast checking out Spotify's incredible New York campus at The World Trade Center and showcasing how creativity comes to life in their dynamic space with this video. Spotify’s HQ is packed with amenities, located in the bustling neighborhood of Lower Manhattan. With Spotify's New York campus at Silverstein Properties' 4 World Trade Center, the company benefits from a prime location, a vibrant neighborhood, and views that rival most in Manhattan. Thank you to the team that brought this to life, which includes Erin Styles, Gemma Mostyn-Owen, Jessica Deakin (she/her), Courtney Squicciarini Newton, Caroline Grassi, Madison P., Jacob Kruty, Hunter Williams, Samantha Russo, Julia Pesce

The Russo Strategic Partners team had the chance to see CATS: The Jellicle Ball with our client-partner Silverstein Properties at the Perelman Performing Arts Center (PAC NYC), Lower Manhattan’s hub for music & culture! The show is a beautiful celebration of ballroom culture and had everyone out of their seats clapping, shouting, and having so much fun. We ended the day with a delicious dinner at Metropolis by Marcus Samuelsson, conveniently located inside the PAC. Highlights included the Red Snapper and the burger, which we are still dreaming about. Our team loves to capture the story of the incredible transformation of the World Trade Center into a dynamic campus full of art, music, and culture for the social media accounts of Silverstein and the WTC. We can’t wait to be back for the next show opening this fall! Courtney Squicciarini Newton, Caroline Grassi, Madison P., Rebecca Shalomoff, Miranda Palumbo, Katrina Solarte

What a view! Our summer intern Julia Pesce spent the day at The World Trade Center with Chris Russo and the Russo Strategic Partners videography team capturing social media content for client-partner Silverstein Properties. At the end of the day, Julia got a peek at the 80th Floor of 3 World Trade Center, with amazing views of the New York City skyline. Thanks to Julia for all her hard work on the team this summer!

The team at Russo Strategic Partners is excited to welcome our Summer 2024 interns, Samantha Russo and Julia Pesce! We're looking forward to the energy and fresh perspective they will bring to the team.

What do giant scissors, splattered paint, and a big group of kids have in common? We love capturing stories like this for our client-partners. Check out how Silverstein Properties celebrated #BringYourKidsToWorkDay!

Art impacts the World Trade Center in so many unique ways. And Silverstein is generous to provide spaces for artists to thrive. Our team has the pleasure of telling the Silverstein's stories through short videos like this one.