Run Like Clockwork

I had a call with a client last week, and I had to share because you need to audit your meetings IMMEDIATELY. Part of being a whip smart business owner is recognizing that making more money doesn't always come from just making more sales. It comes from understanding the value of our time and spending it appropriately. And when we can find opportunities for COST SAVINGS -- these can be just as impactful and way easier than driving more revenue. Sometimes it's just one small tweak to unlock 6 figures of growth.?That happened last week on this call. The team did their time tracking and then I helped review and audit. We TRASHED 25 team hours of meetings each week.? Adding up to about $3650 / week in cost savings. If we assume we’re working about 48 weeks / year…that’s 1200 TEAM HOURS we just saved. Which adds up to about $175,200 in cost savings for this particular company based on the highly skilled team members she is paying. That's not a typo -- and a 6 figure cost savings is not all that uncommon when we're looking at the right data. >>>The team can now use those recouped hours to increase team capacity immediately — we can either move through projects faster or take on additional clients.?<<< We can also now use that time on activities that will GROW the business. So there is even more value to be captured even beyond the $175k we used saved. Things to think through to help you create your own meeting cost savings: ? How many hours of meetings do you have each week? ? How many hours of meetings do you team members have collectively each week? ? What is the purpose of each meeting? ? How can we get this same info without spending everyone’s time in a meeting? Let me know if you need help with this, I love a good meeting audit session! But whatever you do, don't ignore this!

For over 7 years we have claimed to be completely tool agnostic. Our Clockwork clients would always ask “What’s the best tool to use for xyz?”, and I would always say I didn’t care what tool you used as long as you pick one and use it. But maybe we were wrong... If you are looking for a tool to finally capture your systems and allow you to remove yourself as the linchpin of your business, AirManual is the best tool out there for the job. The hardest part of Clockworking isn’t determining your QBR or your 4D mix… it’s figuring out how to get all those tasks off your plate. Join us on May 8th for our newest free training in partnership with?Alexis Kingsbury of AirManual… “Clunky to Clockwork: How to Make it Easy For Your Team To Do Things The Way You Want Them Done”. Register now: https://lnkd.in/dzknHPCw

Stumbled upon this post on IG and loved this sign off. And then read a few of the comments (you know people are always just trying to be mad about something) and most people didn’t like this approach either. They wanted the CEO to schedule the email during “working hours”. But what are “working hours”? “Working hours” are a construct that society made up. And they made it up at a time when flexible work environments were not a reality or possibility. Just because society told us to work from home “9-5” does not mean we have to (or even should) work from 9-5. 9-5 does work for many people — sometimes because of their personal lives but also sometimes because of their DNA, their energy levels, their creative cycles, etc. If your business has the opportunity to provide more flexibility, it should — you’ll get better work out of your team when they can work at a time that aligns with their life and their natural rhythms. When we allow people to work when it works for them, it also requires personal growth. The responsibility lives with the individual to draw their own boundaries and not respond or even check/read until they’re ready to work. I work when I want to… and that usually depends on: ? my kids schedule ? my husbands schedule ? my creativity ? my energy levels My team also works when they want to. And they’re much happier, more efficient and more outcome oriented because of it. Half of my team are early birds and they’re up working on things before the sun comes up. The other half are night owls and we all wake up to a bunch of progress made on their behalf. We usually overlap a bit during the day and sync up on meetings when necessary. But if you have the option to give people more flexibility, why not? The corporate construct of “working hours” should not have you in a choke hold. IT’S NOT REAL. YOU get to decide. seen: me “working” at 6:30am on a Sunday because I felt creatively inspired. No workers were harmed in the making of this post.

A shining example of someone who’s mastered his marketing is Jesse Cole, of the Savanah Bananas. If you haven’t heard of Jesse and his team, let me give you the lowdown. Picture this: a baseball team that’s more about entertainment than, well, baseball. From crazy game-night themes to wacky promotions that have you scratching your head (in a good way), Jesse has turned the Savannah Bananas into a must-see spectacle. What makes Jesse’s marketing strategy so dang brilliant? It’s all about engagement, baby! Instead of just slapping up some billboards and calling it a day, Jesse goes above and beyond to create an experience that’s as memorable as it is hilarious. I mean, where else can you see a team mascot breakdancing with grandma in the stands? Only at a Bananas game. But it’s not all fun and games – well, actually, it is. But here’s the thing: Jesse’s approach to marketing is rooted in authenticity and storytelling. He’s not just selling tickets; he’s selling an experience, a feeling, a vibe. And let me tell you, folks eat that stuff up like… well, like bananas. Dig in this week and learn the science behind this marketing strategy in The Weekly Wake Up: https://bit.ly/3vNrIct #marketing #bettermarketing #sales #savannahbananas #getdifferent #getnoticed