RTL AdAlliance

?? The 31st edition of the TV Key Facts will celebrate a big wedding: Human and Tech say ? I Do ?. ??♀? Across the aisle we bring together tech enthusiasts and champions of human creativity to celebrate the convergence of these two worlds. ?? Let’s toast to 31 years of data championed by the TV Key Facts, and to our coveted speakers and guests who share the newest insights from the world of Total Video and discuss how they themselves have embraced this union. ? ?? The show will be broadcasted live from the RTL studios in Cologne on Thursday November 7th at 4pm CET! Make sure you are registered to our LinkedIn Live Event!

?? ?????????????? ???????????????? ???? ?????????? ? Stern - one of Germany's most renowned current affairs brands - reaches millions of people via its various platforms. Its brand universe consists of a weekly print edition, a massive digital presence on stern.de, its app Stern+, podcasts and its weekly Stern TV show. Stern was founded post-war 1948, and has since been known for trusted journalism, combining politics, society, culture, lifestyle, and investigative reporting. ?? Recently, Stern relaunched its website and the Stern+ app. Stephan Schmitter, CEO of RTL Deutschland, called it a "new chapter", emphasizing the significance of quality journalism "especially in times when the uncertainty in society is evident." ???????? ???? ???????? ????????’?? ??????? ?? Stronger user focus: Fewer sections, but more topics and formats ?? Brand integration: #Stern, #GEO, and #Capital join forces under one powerful brand family ?? More engaging video content and multimedia experiences Check it out yourself: https://www.stern.de #sternApp, stern, #Relaunch

??A great morning at the CB News Streaming & CTV summit in Paris? ??♀?Our Marketing Director Aurélie Brunet de Courssou had the pleasure to share a selection of insights from our brand new Total Video Key Facts research including an exciting myth busting session to dissect common belief on time spent watching video on different platforms! ??It was also a great opportunity to hear from many partners & competitors like GROUPE M6, Samsung Ads, YouTube or Groupe TF1 how they develop content and platforms for the next generation of viewers! A big thank you to CB News & Clément Fages for the organization!?

?? SMEs become TV stars: The RTL AdAlliance SME Summit 2024!?? ?? What a blast! Two memorable days of eye-opening panels, keynotes and discussions all revolving around marketing, advertising and TV for small and medium-sized businesses. It was a highlight to meet and engage with so many new and familiar faces from the SME marketing community in Germany at our RTL AdAlliance SME Summit 2024. With over 100 guests, 18 enthusiastic speakers and a star appearance to commemorate these insightful days, this year’s event marked another step for our deep commitment to deliver tailor-made TV-advertising solutions for SMEs. The event was rounded off with an NFL ticket raffle, a wonderful awards ceremony, and a dinner at TheASH. ???? Thank you to everyone who participated and turned these two days into a great success. We are happy to have such incredible partners and are looking forward to seeing you next year! #RTLAdAlliance #SMESummit2024 #advertising #TV

?? Missed the 31st edition of TV Key Facts? No worries, the replay is now live! ??Watch here: https://lnkd.in/dBRCpJZ9 ??This year, we celebrated a beautiful union: Human and Tech saying "I Do!" Emotions are at the heart of impactful video content. By harnessing technology, we can connect in smarter ways, reduce biases, and reach audiences more effectively. ??Our esteemed speakers shared the latest trends and strategic insights from the world of Total Video, illustrating how human and technological innovation can work hand in hand to drive success in the media landscape. A huge thank you to everyone who joined us live from our RTL studios in Cologne, and to all who helped make this event a success! ?? Don’t miss the chance to relive this event or catch it for the first time! #TVKF #TotalVideo #advertising #live #event #wedding #AI

???Breaking barriers with female forward advertising - Advertising for better representation! ????Our partner Ipsos has been at the forefront of promoting gender equality in advertising. As the first research member partner to join the influential coalition #SeeHer, Ipsos is committed to setting the gender equality agenda for the industry. ????The Gender Equality Measure (GEM?), spearheaded by SeeHer, is an innovative research methodology that quantifies gender bias in ads and programming - a powerful tool to analyse and address the gender gap in advertising. ????In our recently published annual edition of the TV Key Facts, Ipsos delves into this crucial topic in an insightful article. Discover how leading brands like #Heineken?and #Orange?are challenging traditional stereotypes and driving positive change in their powerful campaigns. ?? Check out Ipsos' article in our 2024-TV Key Facts: https://lnkd.in/emaWntwM . Let's break barriers and create a more inclusive and representative advertising landscape. ?#GenderEquality?#RepresentationMatters?#InclusiveAdvertising?#TVKF Lindsay Franke, Jill Urlage, Aurelie Jacquemin

?? RTL Deutschland new broadcasting partner of Eurovision Song Contest! For the first time, RTL Deutschland is partnering with the German public broadcaster ARD to find the next big Eurovision act! This new partnership marks the first time in over a decade that a private broadcaster is involved in the German Eurovision Song Contest selection. RTL and German TV Legend Stefan Raab will be part of the world’s oldest televised international music competition which has been organized annually by German public television since 1956. ESC strategist Stefan Raab - currently on an exclusive five-year contract with RTL - already secured a German ESC victory in 2010 (Lena Meyer-Landrut with 'Satellite'). RTL Deutschland’s massive reach across all platforms and Raab’s proven expertise promise to infuse fresh energy into Germany’s ESC national selection, aiming to find the next Eurovision star to represent Germany in Basel, Switzerland in 2025. Want to know more about the ESC? Here are some interesting facts ?? ?? Over 8 million people watched the ESC finale in Germany this year ?? The total reach of the three ESC shows across 37 participating countries was 163 million in 2024 ???? Stefan Raab himself represented Germany in the ESC in 2000 #Eurovision2025 #ESC2025 #ESC #EurovisionGermany #RTL #RTLDeutschland #ARD #StefanRaab Photo Credits: Raab Entertainment / RTL / ARD / NDR / Willi Weber

?? The 31st edition of the TV Key Facts will celebrate a big wedding: Human and Tech say ? I Do ?. ??♀? Across the aisle we bring together tech enthusiasts and champions of human creativity to celebrate the convergence of these two worlds. ?? Let’s toast to 31 years of data championed by the TV Key Facts, and to our coveted speakers and guests who share the newest insights from the world of Total Video and discuss how they themselves have embraced this union. ? ?? The show will be broadcasted live from the RTL studios in Cologne on Thursday November 7th at 4pm CET! Make sure you are registered to our LinkedIn Live Event!

?? An unforgettable day to jubilate ? ?? The RTL AdAlliance SME Summit is in full swing, and the first day ended with a wonderful highlight: We celebrated 9 amazing winners for the RTL AdAlliance SME Partner of the Year 2024 awards! ?? ?? Thank you so much to marcapo GmbH, Localyzer, Offerista Group, Schlitzer, Koch & Partner Werbeagentur GmbH, Weischer.JvB, Die Medienscouts-GmbH, Axel Link/TV Link, Sutter Telefonbuchverlag GmbH and 11880.com for partaking in these exciting moments with us, and for being our amazing partners. ? #RTLAdAlliance #SMESummit2024 #awards

?? Register now for the TV Key Facts 2024 LinkedIn live webinar! ?? Join us on November 7, 2024 at 4 PM (CET), for an exclusive live event where we’ll dive into the newest insights on Total Video. Emotions are the most powerful levers to engage with humans; they are what make some video content so successful. However, we tend to rely too much on our heart or gut feeling when planning how to best reach the target audience. Technology complements us is in this regard and helps keep our human biases under control, making it a very powerful tool for the media industry. To ensure this human-tech partnership works in the long run, we must align on common purposes and maintain an ongoing dialogue! ?? Register now to not miss out on this celebration of the convergence of humans and technology ?? https://lnkd.in/egFDgMCQ #TVKeyFacts #RTLAdAlliance #TotalVideo #Innovation #AI