RTL AdAlliance

?? Opening the door to TV advertising for small and medium-sized businesses ?? TV advertising no longer reserved for the big brands. In an interview with the SME Tech Leaders newsletter Fabian Burgey explains how our SME unit is transforming TV advertising for small to medium-sized companies and dealership networks. With our Addressable TV solutions, specifically developed for SMEs, TV advertising becomes affordable without compromising on quality or the unique branding effects of presenting your products and services on linear TV. Read the full interview here: https://lnkd.in/dVRNv95t #RTLAdAlliance #LinearTV #Advertising #SME #AddressableTV

?? Meet us at JETZT SUMMIT 2025! Our Deputy CEO of RTL AdAlliance and Co-CEO of IP ?sterreich, Dr Oliver Vesper, will be discussing our plans for expanding the digital business in Austria and sharing exciting insights into the integration of RTL AdAlliance's European strategy into the local Total-Video advertising market. JETZT SUMMIT aims to share actionable knowledge in Digital Business and strengthen digital marketing expertise in Austria. The goal is to connect like-minded professionals from advertisers, institutions, publishers, agencies, and tech providers. ?? When? 27th March 2025, 16:05-16:25. We’re looking forward to seeing you there! #JETZTSummit2025 #DigitalBusiness #DigitalMarketing #Networking #RTLAdAlliance #TotalVideo #MarketingInnovation

??? Transforming the Living Room Experience! ??? Did you know that 8 out of 20 respondents spend less than 1 minute searching for content on linear TV? ???? This fascinating insight is just a glimpse of what our latest New Life of the Living Room study by RTL AdAlliance has uncovered. Join us for the live stream on April 1st at 10am CET to dive deeper into these findings and more. Don’t miss out—register now and be part of the conversation! ???? ?? https://lnkd.in/dw6fn5yh #RTLAdAlliance #NewLifeOfTheLivingRoom #LinearTV #ContentDiscovery #LiveStream #RegisterNow

?? ???????????????? ????????! ?????????????????????? ?????? ?????? ?????????????? ??????! ?? We are thrilled to announce our collaboration with #RMS, the leading radio advertising company in Germany! This partnership offers advertisers incredible opportunities to harness the power of audio in their campaigns. Here are 5 compelling reasons why: ???Extensive Reach:?With approximately 75% of Germans tuning into the radio daily, advertisers can connect with over 20 million listeners per hour and reach a staggering 53 million listeners per day. ???Work with the Market Leader:?RMS represents the majority of private radio stations in Germany, providing access to approximately 73% of the entire radio market. ???TV and Audio Complement Each Other: Radio engagement spans the entire day, while TV reaches its peak during the evening/night. Take advantage of the "visual transfer effect” when viewers see TV spots at night and encounter audio spots the following day, reinforcing brand messaging. ???An Everyday Companion: Radio accompanies individuals throughout their day, whether it's during morning routines, commutes, relaxation at home, or sports activities. ???Environmentally Friendly:?According to the GRP calculator of Mediaplus, radio advertising has the lowest CO2 emissions among all media channels, making it an environmentally conscious choice. Stay tuned for more! (source: RMS) ? #Welcome #RMS #newpartner #AudioAdvertising Stefan M?lling, Alexander Krause, RMS. Der Audiovermarkter.

Proud to be a part of this exciting journey! ?? The RTL Group reflects on a solid business year in 2024. With streaming services showing strong growth and significantly reduced start-up losses, the total video strategy of Europe’s biggest broadcasting group stays on track for profitability by 2026. ? As RTL Group’s international sales house, we are committed to drive this grow further. In October 2024, we at RTL AdAlliance announced that IP ?sterreich, now a full RTL Group subsidiary, will merge its portfolio into ours from July 2025 as we provide Austrian advertisers with access to premium European media brands and content.

?? Exciting Insight Alert! ?? Our latest study from RTL AdAlliance’s New Life of the Living Room reveals that 67% of respondents want ads on linear TV to be informative. ???? Don’t miss out on more exclusive insights! Join us for the live stream on April 1st at 10am CET. Register now to stay ahead of the curve and be part of the conversation! ???? ?? https://lnkd.in/dw6fn5yh #RTLAdAlliance #NewLifeOfTheLivingRoom #LinearTV #Advertising #LiveStream #RegisterNow

?? Proud to Support Startup Growth as a mediaforgrowth (MFG) Program Partner! At RTL AdAlliance, we believe in the power of collaboration and expertise to drive success. As a partner in the MFG Program, we’re committed to helping startups navigate the US market with strategic insights and media expertise. ? Why we’re proud to be part of this journey: ? Bridging the gap – We provide a streamlined gateway for advertisers to connect with their audiences. ? Empowering startups – Seeing brands grow with the help of our expertise and know-how is what drives us. ? Building the future – Excited for new collaborations, valuable client relationships, and meaningful networking opportunities. #MFGProgram #MarketingInvestment #BusinessGrowth #ConsumerBrands #RTLAdAlliance #MediaCapital #DTC #GrowthStrategy

?? Celebrating 13,000 Followers! ?? ?? In addition to our fantastic website, LinkedIn is our go-to plattform to share industry news, events, research, media content, updates of our partner, and celebrate wins with you all. ?? Thank you for joining us on this ride! Anything else we should add to the mix? What was your favourite post? ??

?????????? ???? ?????? ???????? ???? ???? ?????? ????????? ???????? ???? ?????????????? ???????? ??????????'?? ?????????????? ?????????? ???????????????? - ?????????????????????? ???? ?????? ?????????????? ??????! ?? The figures for this season are in - another record-breaking audience for the event capturing the hearts of viewers, with a growing audience among the Gen Z! In total, this Italian TV highlight, reached an astounding figure of over 37,9 Million people in 2025 – an increase by 6% compared to 2024! Did you know? 1?? Italians dedicate themselves to this extravaganza for five consecutive days. 2?? 2025 marked Sanremo's 75th season. 3?? The event served as a blue print for setting-up the European Song Contest. Today, the winner of Sanremo is representing Italy at the ESC. 4?? Sanremo has a rich history of launching the careers of many Italian superstars - like Eros Ramazzotti winning the competition in 1986. 5?? The festival attracts big names. Host Carlo Conti, accompanied by co-hosts like Antonella Clerici and Gerry Scotti, sets the stage for talented singers like BigMama and Planet Funk, ensuring an unforgettable night for all. ?? Want to see Italy’s ESC candidate Olly winning Sanremo? Now is your chance! ? #Sanremo2025 #Music #TVHighlight #linear #GenZ #Italy, Rai - Radiotelevisione Italiana

?? Daily Video Consumption Insights! ?? We are excited to give you an exclusive sneak peek into the results of the 4th edition of RTL AdAlliance’s New Life of the Living Room study. Linear TV still reigns supreme. Our latest data reveals that 45% of the respondents watch video content at least once a day on linear TV. ??? ?? 1st of April - 10am GMT / 11am CET ?? https://lnkd.in/dw6fn5yh Don’t miss out on more fascinating insights! Register now for the live stream and join the conversation! ???? #RTLAdAlliance #NewLifeOfTheLivingRoom #NLotLR25 #VideoConsumption #LinearTV #LiveStream #RegisterNow #RTL #Advertising