RTi Research

Welcome Olivia Lane! Glad to have you join the RTi Research family as our newest Project Director.

“Measuring Truth in Advertising: it’s Complicated”: Before making that media buy: Ensure your ad claims are truthful, fair, evidence-based

Proud to have a leader like David Rothstein, past board chair of the Insights Association, IA Laureate, and a member of the IA Standards Committee. Check out his contribution to IA's educational effort to "bring the Code to life". So important that all stakeholders in our industry understand and apply the code, performing #mrx properly and ethically.

“A New Insight from an Old Pricing Model”: Introducing the “Reasonable Price Curve”, a new (and simpler) way to activate the Van Westendorp model. Thanks to our author, Lisa Shaffer, Sr. Marketing Science Consultant.

“Not All Choices are Created Equal”: Don’t let “dominant attributes” take over your next discrete choice study. Thanks to our author, Lisa Shaffer, Sr. Marketing Science Consultant.

Trust is the cornerstone of any business or industry, perhaps even more so in ours, #mrx. That's why we're proud to be a continuing sponsor of the GRBN (Global Research Business Network) Global Trust Survey. Two important and very positive notes from the research: 1. Over the past two years, there has been a significant increase in the number of people across the globe who perceive the value of #marketresearch, both as consumers and citizens. 2. The overall trust placed in market research organisations by the general public remains positive. Peruse the whole report to learn more. Especially the short article by our CEO David Rothstein who says higher trust leads to lower friction. ?? Excellent work Andrew Cannon!

"The number one challenge clients are facing with insights is the need to provide actionable insights instead of data. Ask any client-side researcher, and it is highly unlikely that they will tell you that they do not have enough data!" True that. We get it. We turn data into meaning.

We're doing plenty of experimentation at RTi Research with AI and its uses to derive even more #meaning for our clients. As we test and learn, we will post advice here from time to time so that other #mrx'ers may benefit. Right now, we’re testing in-survey #AI powered chatbots to probe on open ended questions, replicating the depth of response usually extracted by a live interviewer.?One piece of advice – in addition to setting guardrails for totally rogue probing questions (yes, it happened), additional controls need to be applied so that the AI doesn’t bias future questions in your survey (e.g, mentioning a specific brand name prior to an awareness question being asked).

Now here's a meaningful thing to do this Valentine's Day! It's easy, it's free and it'll take less than a minute.

We're excited honored that our presentation was selected by ESOMAR for the upcoming Art and Science of Innovation conference (June in Chicago). Karen Kraft and Ted Curtin are a dynamic duo and if you're interested in boosting your #innovation and building a sustainable #pipeline, then their case study is not to be missed! You can register for the conference here: https://lnkd.in/eHvSq7CW