Rovertown

Throwback Thursday! ?? Some of you may not know this, but M-PACT 2023 was Bill Bustin's first time attending the show—and one of his first major events with Rovertown. ?? As Bill put it, reflecting on his previous role as the Director of Marketing at Dandy: "In the c-store world, you usually stay focused on your region and your brand. Attending M-PACT—a premier event in a completely different market—was eye-opening. It showed me just how much you can learn by seeing how other retailers approach engagement." ?? Fast forward to 2025, and Bill is headed back to the M-PACT Tradeshow—this time, as a speaker. He’ll share how mobile apps in our industry have evolved and modernized in just a few short years. ?? Want a sneak preview? Bill recently joined the M-PACT Bound podcast to talk mobile app best practices. Check it out at the link in the comments!

Shoutout to everyone who packed today’s customer webinar! ??? Since the internet is buzzing over Ghibli-style images made with ChatGPT, we figured we’d join the fun and try one ourselves. ?? Want to see a few of the drafts that didn’t quite make the cut? Check the comments. ?? In case you missed the news about the new Rovertown Game Room—the most ambitious use of mobile gaming in convenience retailing to date—we've got a link to the NACS Daily coverage down there too!

Big announcement! ??? We’re excited to officially launch the new Rovertown Game Room—the most ambitious use of mobile gaming in convenience retailing to date. This new enhancement to the Rovertown platform is designed to turn app engagement into a daily habit. ?? Game Room brings casual gaming into the app experience, with fresh, rotating games managed by Rovertown. Players earn coins through daily play—not high scores—and can redeem them for in-store rewards when retailers set up a coupon catalog. ?? Early results are strong, with Weigels Inc. seeing a 15.6% increase in time spent in-app across all users. ??? Join us today at 2:00pm CT for a customer-only webinar with Tyler Cameron, Bill Bustin, and Erin DaSilva, where we’ll cover everything your team needs to know about Game Room. Didn’t get the invite? Just send us a message—we’ve got you! ?? More details from Retail Technology Innovation Hub at the link in the comments.

Five years goes by so fast! ?? Huge congratulations to Alex Elkins, our longest-tenured team member, on his 5-year anniversary at Rovertown! ?? As Principal Software Engineer, Alex has played a key role in shaping Core—the web portal that powers the Rovertown app platform. From foundational features to everyday functionality, his work has made a major impact on every customer we serve. ?? When he’s not building something brilliant, you can usually find him enjoying ice cream with his family at United Dairy Farmers. (a personal favorite!) 5?? Thank you for everything, Alex—and here’s to the next five!

Congratulations to the team at BellStores! ?? We're proud to work alongside our friends at Campbell Oil Company | BellStores, Inc. on the launch of their new mobile app—bringing a next-generation experience to their customers. ?? Special shoutout to Edward (EJ) Hanolt, Gabrielle Parcher, and Emilee G. for their leadership and collaboration! On the Rovertown side, kudos to Bill Bustin and Jacob Rivera for helping bring it all together. ?? Our partner, PDI Technologies, is powering the loyalty side of the app—making it even easier for BellStores customers to earn rewards and save big on every visit!

If you know our team, then you know we love visiting our customers! ??? Shoutout to Good 2 Go Stores, Snappy's, Gas N Wash, MAPCO Express, and GoMart for welcoming us into your stores. ?? Visits like these always give us a deeper appreciation for the passion and effort that goes into creating great customer experiences!

Huge news! ? Shoutout to Laura Krawisz and the team at Gas N Wash for constantly finding new and innovative ways to elevate their mobile app experience! ?? In case you missed it, the Gas N Wash was officially announced last April after a 2023 soft launch and quickly ranked in the top 5% of all apps on the Rovertown platform. (More details at the link in the comments) ?? Now they’re taking things even further as the Official Car Wash Partner of the Chicago White Sox! When the team steals a base at Rate Field, fans will receive a unique code for a free car wash—redeemable exclusively through the Gas N Wash app.

Apparently, we all got the memo during this morning’s meeting! ?? We’re usually in our RoverBlue, but St. Patrick’s Day called for a wardrobe change! Wishing everyone a happy St. Paddy's Day! ?? If you're out and about today, keep an eye out for great promotions from your local convenience stores. Many of our customers are running special deals in their apps, and it's the perfect time to score a special deal or take advantage of big savings!

And that's a wrap! ?? We had a fantastic week in Charlottee at one of our favorite events, CStore Connections. (Formerly NAG Convenience) As Scott Walters put it, the culture of sharing and support is alive and well at this conference! ?? Huge shoutout to Allison Dean and the CStore Decisions team for successfully launching the rebrand and leading such a great event! We all thought you did an incredible job this year. ?? And congratulations to our own Erin DaSilva for being recognized as part of the 2024 40 Under 40! (Fun fact: 19 of the 40 honorees are Rovertown customers!)

Big news! ?? We're proud to share that Jiffy Trip and Rovertown have been named winners of the Digital & Loyalty Excellence category in the inaugural Category Excellence Awards from Convenience Store News! ?? These awards celebrate the power of collaborative partnerships between retailers, vendors, and distributors in our industry. ?? Special shoutout to Erica Miller, MEd and our own Chris Patton, PMP for making this happen! ?? More details at the link in the comments!