Rottman Creative

Hello, we're Rottman Creative. The association people. We inspire members to register, join, and renew. Learn how we make an impact ?? https://lnkd.in/eAJZWPeT

Great event marketing comes down to three simple phases: Inspire, Reassure, and Plan for the 40-Day Dash. Our latest whitepaper gives you practical strategies to boost attendance, improve member engagement, and build momentum at every step. Read below ?? #EventMarketing

#Marketing Tip for 2025 With the start of a new year, it’s the perfect time to assess your association’s progress and set the stage for even greater success. Ensuring you’re fully prepared to meet your goals means taking a strategic, data-driven approach to align your initiatives with your mission. Here’s how you can set your #association up for success: ?? Review Last Year's Data Start by examining comprehensive data from the previous year. Look at #membership growth, event participation, #engagement rates, and any other relevant metrics. Understanding where you've been is key to knowing where you want to go. 2?? Conduct a SWOC Analysis A thorough?SWOC (Strengths, Weaknesses, Opportunities, Challenges)?analysis will help you identify where your association excels, areas for improvement, and potential opportunities or challenges on the horizon. This analysis will act as the foundation for your planning process. 3?? Set Clear Goals and Benchmarks Align your goals and benchmarks with your association’s mission and value proposition. Make sure they are specific, measurable, and actionable. Establish clear targets for membership, engagement, and growth, and track progress throughout the year. 4?? Create Strategic Initiatives Based on your goals, craft strategic initiatives that will help you achieve your vision. These should be concrete actions or projects that drive growth, strengthen member retention, and align with your long-term objectives. 5?? Ensure Team Alignment Your team plays a crucial role in the execution of your plan. Make sure everyone is aligned and understands how their individual efforts contribute to the broader vision. Collaboration and communication across departments are essential to moving forward as one cohesive unit.

How are you going to connect with your members in 2025? Rottman Creative put together the?2025 Membership Trends?resource to spotlight fresh opportunities and tackle emerging challenges, ensuring you deliver more value to your members. Here's a glimpse of what's covered: -?Engagement Made Easy:?Grab attention despite the chaos. -?Year-Round Growth:?Regularly convert visitors into members. -?Stand Out from the AI Crowd:?Highlight what sets your association apart. These tips are loaded with practical actions to help your association succeed. Ready for 2025? Download now: https://lnkd.in/eTapbf7P

Which social media and digital advertising trends will take precedence for you this year? Will your audience prefer engaging with podcasts? Or will they enjoy consuming your content on platforms like TikTok or YouTube? Take the Poll ?? https://lnkd.in/ePhzJKpV

Learn how to effectively drive membership by simplifying your association’s value proposition with clear "brand pillars" that highlight key offerings. Get the details ?? #MembershipMarketing #Association #BrandPillars

2025 will change the game. Are you ready to respond to late event registrations and rising renewals?

Uncover new opportunities, tackle challenges, and give your members more value: ?? Simple ways to grab attention in a busy world ?? Tips to turn visitors into members consistently ?? Ways your association can stand out from AI ?? How to fill your events with multitouch marketing ?? New ways to reach members as email filters get tougher Download the 2025 Membership Trends to uncover more ?? https://lnkd.in/ejZQt-cv

2025 is THE year to discover how your #association can leverage innovative strategies to capture attention and drive action. Learn more ?? https://lnkd.in/ejZQt-cv

#Associations will likely see a boost in #membership renewals in 2025, driven by streamlined offerings and effective communication strategies. Learn how your association can simplify communications while balancing transactional messages with engaging, relationship-building content ?? https://lnkd.in/ejZQt-cv #MembershipRenewals #Renewals