Rossman Media

This weeks Staff Spotlight goes to Skyler ?? We’re thrilled to highlight Skyler for their outstanding work and dedication! ?? Skyler consistently brings a positive attitude to every project and client interaction, creating an energizing environment for both our team and our clients. ?? As a true subject matter expert, Skyler’s depth of knowledge has been invaluable, especially given their role in managing media spend across all clients. ??? Skyler is also leading the way in 2025 planning, coming to the table with innovative strategies to drive results for our existing clients. ???? Beyond that, they’re an incredible resource for brainstorming and strategizing approaches for new client buys. ???? Thank you, Skyler, for your expertise, positivity, and all that you contribute to our team’s success! ??

This week’s Staff Spotlight goes to Dustin Looney! Dustin has brought fresh energy, passion, and a strong desire to lead his clients toward success. His approach is thoughtful and direct, and he never shies away from sharing honest feedback that pushes everyone forward.

Rossman Media is the social media team you’ve been missing. Consider us your full social media department, for one monthly flat rate. Send me a DM to see if we’re the right partner for your business. ??

Congratulations to our Rossman Rockstar of the Month – Caren Jones! ?? Caren has consistently gone above and beyond, delivering top-quality work that impresses both clients and team members alike. Her collaborative spirit shines through in every project, making her an invaluable team player. Caren’s expertise in brand assessments has been a game-changer for our clients, as she provides insightful, strategic evaluations that help elevate their brands. Not only is she full of creative ideas that bring fresh perspectives to our work, but she is also an absolute joy to work with! Her positive energy brightens our team and motivates us all to strive for excellence. Thank you, Caren, for all that you do – we’re so lucky to have you on the team! ????

Want to find the right audience for your business? I talk to many business leaders who still haven’t nailed it down. 5 ways to define your target audience and narrow it down so you’re speaking to the right people: 1. Demographics Start with the basics: age, gender, location, income level, and job title. For example, if you're a B2B company, you might target mid-level managers at tech companies in North America who earn over $80k annually. Defining these key traits helps you focus your messaging and marketing efforts more effectively. 2. Pain Points What problems are they facing on a daily basis? For a CPG company, it might be that customers are frustrated with unclear labeling or a lack of sustainable packaging options. By understanding these pain points, you can offer solutions like eco-friendly packaging and easy-to-read product labels, setting your brand apart as the more thoughtful choice. 3. Behavior Patterns How does your audience engage with products or services like yours? Maybe they prefer research and recommendations, making LinkedIn and case studies more effective for B2B buyers. If they seek quick, visual content, a platform like Instagram or TikTok might be a better way to reach them. 4. Goals and Aspirations What are your customers striving to achieve in their professional or personal lives? If they’re focused on growing revenue or improving internal efficiency, you can tailor your offering to align with those goals. Knowing what drives them helps your product or service become an essential tool for their success. 5. Competitor Audience Look at who your competitors are targeting and how they’re positioning themselves. Are you after the same group, or do you see a segment they’re overlooking? Finding the gaps can help you identify an underserved audience that you can tap into with specific solutions. The clearer you are on who you’re talking to, the easier it is to build trust. Define your audience, and the rest will fall into place. Ready to narrow down your target? Send me a DM

Paid social ads are seeing a major shift in 2024. Here are 5 changes that show how different things are from the old status quo:

You should be using social media to drive sales as it’s an essential part of your customers’ daily lives. Here’s how you can leverage it to increase your revenue:

This week’s Staff Spotlight goes to Brenda! Brenda is an anchor on our media team. She blends her deep experience in traditional media with the best of programmatic channels. She knows her clients, knows their markets and delivers thoughtful media plans that cover all the bases. Brenda is a great resource for the team, being a sounding board for new ideas and a coach for new team members.

Managing social media in-house can stretch your resources thin. That’s why outsourcing to a dedicated team is often the smartest move a company can make. Here’s why:

As the CEO, your #1 job isn’t only to set the vision or close deals. It’s to pull the best out of your team, from the top to the bottom. That means going beyond managing and actually leading. Your people need to see you, hear you, and know you. If they feel like you’re distant or untouchable, you’re missing out on a huge opportunity. Being relatable as a CEO means: Walking the floor → not just staying in the C-suite. Listening → taking time to know your people’s strengths and struggles. Showing up → not just when the numbers are up, but when the pressure is on. When your team knows you’re in it with them, they’ll bring more of themselves to the table. And when you show that you see them as individuals, not just employees, they’ll give you something money can’t buy: their trust and best efforts. Great companies aren’t built on products or profits. They’re built on people. What’s one way you show up for your team? Drop your thoughts below!