Rosenfeld Media

Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield. In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. This edition features... - 2 new chapters: one about analysis and synthesis and sharing research results, and another about ensuring that your user research efforts will have an impact on your organization - 7 new short essays (we call them sidebars) from guest contributors - updated examples, stories, and tips for leading interviews - new sections about bias, remote research, ResearchOps, planning research, and research logistics Refresh your interviewing practices and get your copy today! https://lnkd.in/eMCPFVJc

Wow wow wow! It's been a whirlwind of a month with lots of exciting things that I have yet to post about, but the highlight of them all was #TheDesignConductors book launch party. ???? They say that your wedding is the last time you'll have all your favorite people in one room, but this night proved that's not true. This party wasn’t just a celebration of the book, it was a celebration of our amazing community and the practice of DesignOps. I'm grateful to everyone that showed up to raise a glass with us, and to DesignMap for hosting us! ?? ?? And my favorite moment? Seeing the awe in my kiddos eyes and hearing "mommy did that!" ?? #DesignOps #Community #MomPower

Did you know that while systems thinking is all hype, a superficial application may jeopardize the value of service design practice? Josina Vink, Associate Professor at The Oslo School of Architecture and Design, will discuss the hidden dangers of applying systems thinking, with examples of struggles from over a decade of practice experience during their closing talk at Advancing Service Design 2024, a new Rosenfeld conference taking place December 3-4. Josina will share strategies for adopting a systemic approach that amplifies, rather than erodes, the transformative potential of the practice. Trust us; this is a can't-miss event! Learn more: https://lnkd.in/dSzrqtni View the full conference schedule: https://lnkd.in/e_mhTXh9 #servicedesign #systemsthinking #design #ux

It was so nice to see Rachel Posman at the DesignOps Assembly event in New York where she discussed her book "The Design Conductors - Your Essential Guide to Design Operations" published by Rosenfeld Media. When I got my copy, I could not put it down until I read it cover to cover. It is an essential guide for anyone working on scaling and operationalizing Design in their organizations. Rachel and John take the symphony orchestra metaphor to the next level by walking through all the stages of DesignOps, from the fundamentals, the roles, and the collaboration with other disciplines to the strategy and impact. This book is a great contribution to our industry. Special thanks to Perpetual for hosting this event and Natalie Lang for leading the fireside chat. #DesignOps #Design #Leadership #Impact #Scale Get a copy of the book - https://lnkd.in/eZZa3hsx

This December, hear how Airbnb is integrating service thinking into a product-minded culture. Senior Manager of Service Design at Airbnb Rebecca Gimenez will share learnings from this ongoing journey, offering insight on the practice of service design within a complex organizational system. In this talk, you'll discover... ?? How Airbnb is working to harmonize high digital standards with the realities of operational service delivery ?? How this effort requires partnerships with product, policy, customer support, and more Learn more: https://lnkd.in/eXA6-Pzx View the full conference schedule: https://lnkd.in/e_mhTXh9 #servicedesign?#product?#pm?#ux?#userexperience?#servicethinking

It was my pleasure co-moderating the latest Service Design Network Touchpoint Journal roundtable today. I was one of the guest editors for the issue's theme, "Achieving Interdisciplinarity." This topic is very important for everyone trying to create change in complex systems. And... this theme will be very strong in the upcoming Rosenfeld Media Advancing Service Design Conference that I helped curate with Ben Reason and Sylvie A.. We have some amazing talks and panels planned. There is still time to get a ticket. Hope to see you there!

How do you redesign an outdated, manual planning system into one fit for the 21st century? That's exactly what Laura Smith and Tom Gayler will cover at Advancing Service Design 2024. Discover how they developed a set of design principles to keep both user needs and collective vision at the heart of the process with a focus on moving from documents to data, reducing 'noise', and bringing the right information to users at the right time. Learn more: https://lnkd.in/eRzqbEWc View the full conference schedule: https://lnkd.in/e_mhTXh9 #servicedesign #ux #ASD2024 #designprinciples #design #agile

True or False: It is critical to have a team that brings in shared and lived experiences into service design. According to Laís de Almeida and María Izquierdo, this is true! Cross-disciplinary collaboration is key to tackling large-scale change in underserved communities. Discover more about this in their talk at Advancing Service Design 2024, "Designing Data Services." Learn more: https://lnkd.in/ecyExhzV View the full conference schedule: https://lnkd.in/e_mhTXh9 #ASD2024 #servicedesign #data #design

I had a wonderful time chatting with Marc Fonteijn on the Service Design Show - we went into the details of Rosenfeld Media’s new virtual conference, #AdvancingServiceDesign. The conference is now ?2 weeks ? away - so if you’ve been thinking of signing up, now’s the time! Marc’s got a discount code available for listeners of the show, so check those out below. And while you’re at it, perhaps you want to join me for a 2 day workshop on #SystemsDoing - we will unpack barriers to action in systemic service design and try out some practical tools to visualize, navigate, and effect change within complexity. Hope to see you there! ??