2)???Let’s talk color palettes! Why does a brand need a designated color palette? What makes a good color palette? Color palettes are one of the most important aspects of a visual brand identity for a multitude of reasons: the main reason being consistency. Consistency in using the exact color AND consistency in presenting the logo & brand elements in the same set of colors every time. This ensures you are maintaining cohesiveness and the integrity of the brand. How do you ensure the exact color every time you use it? That’s easy— with color codes! In the design world there are a variety of color codes that ensure no matter how your colors are printed or what medium they are created in, the exact shade and tone of the colors in your brand will be replicated in the exact same way every time. These are codes like PMS (pantone), RGB and CMYK, which are shown in the picture above. A good color palette should be limited in number of colors—to not dilute the brand visuals— yet have enough variation to cover all of your needs. The other important aspect is that all of the colors in the palette need to work well with each other. You will have various logo color combinations and use each color as a background color and a text color and vice versa. So all of the colors need to mix well together, as well as compliment each other nicely. Strong color palettes will also feature a variety of tones that utilize lighter to darker colors. The three color variations we love to include are: a very light color like a cream or pale pink that can be used in a similar fashion to white, a very dark color like a navy that can be utilized like black and a fun accent color that acts as the brand’s signature color. Realizing you might not have a true color palette or don’t know your brand’s color codes? We’d love to help you achieve consistency and a cohesive look with your brand! . . . . . #colors #colorpalette #color #pms #pantone #foundation #brandfundamentals #graphicdesign #branding #brandguidelines #rosemarydesignco #marketing #marketingtips #brandingtips #cmyk #RGB
关于我们
Rosemary Design Co. is a boutique marketing agency specializing in small businesses and rapidly growing startups. At Rosemary Design Co., we know that timeless, cohesive and visually appealing marketing & design is the cornerstone of a successful and long lasting business. Our sweet spot is helping small businesses & rapidly growing startups unlock their full potential with a personal, tailored approach to marketing & design services. Whether that means you have a business idea and need an entire brand identity, or it's time for a refresh, or just have a need for custom marketing collateral design - we have you covered!
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https://www.rosemarydesignco.com/
Rosemary Design Co.的外部链接
- 所属行业
- 营销服务
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- 2-10 人
- 类型
- 自有
- 领域
- marketing、branding、marketing strategy、digital marketing、design、graphic design、consulting、web design、website design、ongoing marketing services、fractional marketing、digital design、marketing retainer 、business marketing、market research、brand building、start ups、small businesses、marketing collateral、brochures和email marketing