This vignette pushed us to the limits of technical creativity!?Every detail was a labor of love, from simulating noodles hanging off the eyeball to creating a sauce that drips naturally. “Animating a realistic eyeball emerging from a box of yakisoba noodles in 3D was very hard. We had to choreograph many things simultaneously and make them work seamlessly. Each element had to work in harmony, making this project a true test?of both technical skill and creativity”, said Kawe de Sá, Animator of this project. This piece is part of the "Be Seen by The Best Eyes" campaign, developed in collaboration with MullenLowe U.S. for the ADC Annual Awards—the world’s longest-running creative awards program. ?? Would you dare to take a bite? Watch the video and let us know your thoughts! #CreativeExcellence #Animation #Surrealism #ADCAnnualAwards #BeSeenByTheBestEyes
ROOF Studio
动画及后期制作
Brooklyn，New York 6,400 位关注者
Award winning visual communicators, making whimsical over-the-top productions of your ideas.
关于我们
ROOF?is a whimsical and spirited studio established in New York City.??It was conceived by three creative partners who, at the peak of their careers, questioned whether there could be life after render.??They concluded that it was necessary to start a new flavor of studio, and have brought their individual passions together to create vibrant, meaningful pieces for clients and viewers alike. Our name is a reflection of our belief that the collaborative process between artists, agencies and clients is just as important as the final result.??With all of these creative minds under one ROOF, this collaboration can facilitate the conception and production of distinct works of art.
- 网站
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https://www.roofstudio.tv
ROOF Studio的外部链接
- 所属行业
- 动画及后期制作
- 规模
- 11-50 人
- 总部
- Brooklyn，New York
- 类型
- 上市公司
- 创立
- 2013
- 领域
- VFX、Animation、CGI、Live Action、Motion Graphics、Stop Motion、3D Animation、2D Animation和design
地点
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主要
获取路线
53 Bridge St
#301
US，New York，Brooklyn，11201
ROOF Studio员工
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Alexandre Eschenbach
Freelancer em Anima??o 3D, Character design e ilustra??o e escultor . Freelance 3D animator, Character designer, ilustrator and sculptor
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Liz Shaw
Owner at Liz Laine Reps, Inc.
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guto terni
Partner / Director at ROOF Studio
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Izabela Bringel
Content Marketing and Strategy | Branding | Copywriting
动态
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We’re always excited to share the work and passion that went into developing the vignette animations for the ADC 104th Annual Awards! A big thank you to postPerspective for highlighting the creative process behind the scenes through the eyes of Roof’s team: guto terni, Heber Conde, and Lucas Almeida. Check out the full article here ?? https://lnkd.in/dXZ4Hh6W #RoofStudio #Animation #ADCAnnualAwards #BeSeenByTheBestEyes
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"Whatever you do, we’re ready to see it. Ready to see you. Make it impossible to look away." With this powerful message closing the manifesto for the "Be Seen by The Best Eyes" campaign, we joined the brilliant team at MullenLowe U.S. to craft deliberately unsettling visuals for the campaign’s promotional videos. This campaign marks the Call for Entries for the 104th Annual ADC Awards, hosted by The One Club for Creativity, which has been recognizing global excellence in advertising, design, photography, illustration, motion, gaming, and more since 1920. It’s a love letter to the creative industry, inviting creatives to show us something we’ve never seen before. “This project is the perfect opportunity to dive back into full experimentation. I began my career crafting MTV vignettes in the 2000s, and it’s such a relief to reconnect with that avant-garde spirit. The 'Be Seen by the Best Eyes' campaign has a strong concept with freedom for visual craziness, and I absolutely love that”, said guto terni, Director at Roof. ?? Watch the video and keep tuned to see more! #CreativeExcellence #Animation #Surrealism #ADCAnnualAwards #BeSeenByTheBestEyes
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?? “Good Karma by the Pint”, created in partnership with Markham Yard for New York Blood Center Enterprise, won SIX awards at the Addy Awards! Including 4 Best of Show ????????: ? Overall ? TV/Video ? Cross-Channel ? VFX/Animation Plus 5 Gold and 1 Silver! Claymation is a style we love to bring to life—meticulous in detail, rich in texture, and full of charm. Every tiny element adds depth to the story, making it all the more immersive and memorable! A huge shoutout to our incredible team and Markham Yard for this amazing recognition by AAF! ???? #AddyAwards #GoodKarmaByThePint #AwardWinning #Animation
So proud of our team, for being recognized by the AAF for our work at the 2025 ADDYS last night. Four Best of Show Awards, Six Golds, One Silver Award. And thank you to the local ad community for coming together once more to remind us what "community" can mean. Thank you to our team for your passion and energy. Thank you to our clients and partners who recognize that to do something extraordinary, we need to trust the process and each other, and be open to the unexpected, the unprecedented, the new. We celebrate this moment. And then we tear off the rearview mirror, because what is behind us, is behind us. The things in front of us are where we are focused. https://lnkd.in/eb4GxaRW New York Blood Center #brandingagency?#miamimarketing? #digitalagency? #designagency
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Proud to see our work featured on Motionographer?! This project was developed in collaboration with MullenLowe U.S. for the 104th Annual ADC Awards, where we crafted the campaign’s animated vignettes. Check out the full article! ????
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We’re proud to announce that our Director,?guto terni, is one of the judges at the?104th Annual ADC Awards, hosted by?The One Club for Creativity — a prestigious award celebrating global excellence in advertising, design, photography, illustration, motion, gaming, and more since 1920. Even more exciting,?Roof?had the honor of?teaming up with MullenLowe U.S. to develop the vignettes?for this year’s campaign—an incredible opportunity to contribute to such an iconic event in the creative industry. Keep tuned to see what's coming next!? ?#ADC104
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See how “Sunny” our 2D animation project directed by Bruna A. Imai takes life, from the storyboard to the screen! #RoofStudio #2DAnimation #CreativeProcess #AnimationTimeline
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Episode 3 of the "Sunny” series is out now! Bruna A. Imai #CharacterDesign #2DAnimation #ROOFStudio
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We??? Bringing Your Stories to Life! Happy Valentine’s Day! REEL https://lnkd.in/djPnyE8X
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Take a look at how we crafted Kimberly’s story in our recent 2D animation project, 'Sunny,' directed by Bruna A. Imai ?#CharacterDesign #2DAnimation #ROOFStudio