Roobrik

Always a great time connecting at Senior Housing News Sales & Marketing Conference! One of the highlights? The Know Your Audience Challenge Live! Hosted by Craig Simons ?? and Luke Pastore. A special thank you to our expert panelists, Erin Richey and Samantha P., for sparking dynamic discussions filled with insights and strategies—all powered by real prospect data. A huge congratulations to our winners: ?? Michael Crank, TeamLife Health Group, and Kristina Vance! This challenge isn’t just about trivia—it’s about understanding the people behind every senior living inquiry and how better insights can lead to stronger connections. Want to be part of the next Know Your Audience Challenge? Sign up here to be notified: https://lnkd.in/gsTxctYT #SeniorLiving #KnowYourAudienceChallenge #SHNSalesMarketing #Roobrik #Aline

Attending the Senior Housing News Sales & Marketing Conference? Get ready to test your knowledge, sharpen your strategy, and climb the leaderboard! The Know Your Audience Challenge in Bonita Springs kicks off Tuesday, February 18th at 1:35 PM, and you won’t want to miss it! ?? Who moves first? ?? Who stays the longest? ?? Which sales approach is truly strongest? Join Samantha P., Erin Richey, and host Evan Friedkin as we dive into trends, data, and strategy, powered by Aline and Roobrik's freshest insights. ?? Think you’ve got what it takes? Let’s see! ?? #SeniorLiving #KnowYourAudience #SalesAndMarketing #BonitaSprings #AlineCRM #Roobrik

Evan Friedkin recently sat down with Erin Hayes, President of Aline, on the Bridge The Gap The Senior Living Podcast. In this insightful conversation, they look into how this partnership will provide operators with deeper insights into prospects throughout the sales cycle. Catch the full episode here: https://lnkd.in/ed7EBSjZ #SeniorLiving #Roobrik #Aline #BridgeTheGap #CustomerJourney

Meet the Roobrik Team at SHN Sales & Marketing—Jori Nwachukwu, Luke Pastore, Evan Friedkin, Julianna Cybrynski, Kim Armstrong, and Craig Simons ?? are headed to Bonita Springs, and we’d love to connect! Senior living sales and marketing teams work hard to engage the right prospects—but what if you had a tool that did the heavy lifting? Roobrik helps you understand who’s interested in your communities, where they are in their decision-making journey, and what they need to move forward. Let’s grab a coffee and chat about how we can help! Plus, don’t miss our live Know Your Audience Challenge on February 18th—test your prospect knowledge in a fun and interactive session!

?? Roobrik On The Road: Mesa, Arizona! ?? Before the ASHA conference, we took a break from the usual and got out on the water for our first-ever Roobrik On The Road adventure at Saguaro Lake. Julianna Cybrynski caught up with Carsten Ellsworth to talk about what he’s most excited about in 2025—and it’s all about data, analytics, and smarter marketing decisions. From optimizing sales cycles to fine-tuning multi-touch attribution, the focus is on meeting prospects where they are and making every marketing dollar count. This is just the beginning—where will Roobrik On The Road take us next? Stay tuned! ?? #RoobrikOnTheRoad #SeniorLiving #SeniorLivingMarketing

Not all leads are created equal—some need more time, education, and confidence before they’re ready to engage. That’s where Roobrik shines! By helping providers connect with the hidden audience on their websites, Roobrik turns passive researchers into engaged prospects.

In senior living, uncertainty often holds prospects and families back, stalling their decision-making journey. Roobrik uncovers the ‘why’ behind every inquiry, empowering your sales and marketing teams to understand motivations, answer questions, and confidently guide families forward. ?? Swipe through to see how Roobrik transforms prospect engagement and delivers clarity where it matters most. ?? Let’s Chat! Learn how Roobrik can work for your team.: https://lnkd.in/eMFtGc79 #SeniorLivingSolutions #ProspectEngagement #SeniorLivingEngagement

Exciting News: Roobrik Joins Forces with Aline! Big things are happening in senior living sales and marketing! We’re thrilled to announce that Roobrik has been acquired by Aline, the leader in senior living operating software. This strategic partnership combines Aline’s industry-leading platform with Roobrik’s innovative tools, creating the most comprehensive prospect engagement and sales qualification ecosystem for senior living operators. Here’s what this means for senior living providers: ?? Enhanced Consumer Experience: Deliver personalized engagement and tailored resources to prospects. ?? Deeper Prospect Insights: Unlock powerful data on decision-making journeys to qualify leads better. ?? Optimized Lead Scoring: Focus on the most sales-ready prospects to maximize your team’s impact. ?? Lower Cost Per Move-In: Drive higher conversion rates with better-prepared leads, reducing reliance on expensive paid referrals. Since 2013, Roobrik has been dedicated to helping families navigate senior living decisions and enabling communities to grow occupancy with qualified, confident leads. Partnering with Aline allows us to take this mission even further. Read the full press release here: https://lnkd.in/gwxyRH9P #SeniorLiving #Roobrik #Aline

We had the privilege of diving into senior living insights with the incredible teams from The Bristal Assisted Living, 305 West End Assisted Living, and Encore Luxury Living. Thank you to Michael DePeola and Amy Silva-Magalhaes, who joined Evan Friedkin on stage as panelists to share their expertise and encourage thoughtful discussions. Congratulations to Nina Davis for taking home the win??? — and to everyone who participated for making it such a dynamic and engaging session. Your dedication to serving your communities continues to inspire us! #KnowYourAudienceChallenge #SeniorLivingCare #Teamwork

Season’s Greetings from Roobrik ?? ?? We’re celebrating the season with gratitude for the amazing clients and communities we serve, and we wish everyone a joyful holiday!