ROI·DNA

AI-generated search results are taking over the SERP, and sometimes, they’re outranking traditional search results. It’s no longer just about Share of Search—it’s about Share of AI Model. Our clients often ask how they can ensure their brand shows up in AI-driven search results or Google's Search Generative Experience (SGE). That’s why we built ROI·DNA Spark, an AI search intelligence tool designed to help marketing teams track, analyze, and optimize brand presence in AI-driven search results. Want to know what AI is saying about your brand? We’ve got the answers. https://hubs.li/Q03dNNdq0

With a majority-women executive team and powerhouse leaders across every department, we’re proving every day that diverse perspectives aren’t just good for business—they’re essential for bold ideas, smarter strategies, and GINORMOUS results.

We teamed up with 6Sense + Flexential to break down exactly how to AB-EXECUTE like a pro—And can we just say, the results were GINORMOUS: ?? 77% of target accounts moved down the funnel ?? 63% boost in accounts reaching the purchase stage ?? Closed-won deals? UP 101%. (Literally double, y'all.) Want your data to work THIS hard? Click on this. ?? https://lnkd.in/g8yYuMGw

It’s Women’s History Month, and we’re celebrating the powerhouse women shaping tech, marketing, and beyond. But ESPECIALLY the badass women at ROI·DNA - the leaders, builders, and innovators pushing boundaries every single day. Our team is STACKED with female trailblazers, and because of them, we’re driving GINORMOUS impact for our clients. Let’s hear it - tag a woman who’s making waves in your industry! ????

The latest B2B Marketing Brief just dropped! This edition is packed with expert insights, trends, and a little humor—because B2B marketing doesn’t have to be boring. ?? Dirty data keeping you up at night? Corinne Tippett, Senior Marketing Operations Manager dives into every marketer’s worst nightmare—and the AI tools that can save the day. ?? 2025 challenges decoded: Navigate the evolving digital landscape like a pro. ?? Video is the future: Are you ready to embrace it? Read it now: https://lnkd.in/gH7XqJBC

Diversity fuels bold ideas, sharp strategies, and meaningful connections that drive our work every day. For Black History Month, we celebrate the brilliance, resilience, and game-changing contributions of the Black community—not just in history books, but in business, tech, marketing, and beyond. Because Black history isn’t just something to reflect on—it’s a legacy we build on together.

Nothing beats a good cup of coffee and great company. ? Enter Fuel Up Friday—our quarterly excuse to caffeinate and connect IRL. From cold brews in Austin to cappuccinos in Sacramento and Portland, our local pods meet up to recharge and connect. Remote work doesn’t have to mean losing connection. How does your team stay connected? #FuelUpFriday #RemoteWorkLife #TeamCulture

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?? Your CRM isn’t just a database—it’s your secret weapon for campaign success. Hear from Brian DeHaan, SVP Growth & Client Services, on leveraging this powerful integration to uplevel your campaign performance. We'll discuss: ?? Offline conversion tracking & value-based bidding to drive pipeline value. ??Enriching audience sets to target high-value prospects with precision. ?? Focusing ad spend on engaged accounts to improve efficiency and lower CPA. ?? Ready to learn more? Dive into the blog for insights, real-world results, and why CRM-powered campaigns are a no-brainer for every marketer's toolkit. ???https://lnkd.in/g_uGYGR9

The January issue of our B2B Marketing Brief is LIVE. Co-authored with our colleagues at Hotwire, this monthly newsletter dives into the tough questions keeping marketers up at night. In this issue, we'll explore leveraging data for marketing success. Hear from our very own Brian DeHaan, SVP Growth & Client Services, and other thought leaders as we tackle topics like: ?? Data as Your Competitive Advantage ??? What I Learned About Data-Driven Marketing from a Himalayan Forest Trek ?? The Only Guide You’ll Need to Understand Marketing KPIs ?? Leveling Up Your Marketing Game with CRM Integration Catch the full issue and subscribe to get the Brief delivered straight to your inbox every month. Don’t miss out! ???https://lnkd.in/gDj36FvY