Rohrer College of Business at Rowan University

Dr. Caleb Mezzy's Sports Management and Marketing class kicked off an exciting semester-long project, where students are tasked with developing a marketing plan for player-exclusive (PE) footwear. With guidance from Steven Leonard, Product Line Manager at Under Armour, students will dive into athlete collaborations, market research, design, and marketing strategies. Steven's journey from an entrepreneur to a key player in Under Armour’s $200M+ PE footwear business, collaborating with top athletes like Justin Jefferson, Kelsey Plum, Juan Soto, and Bryce Harper, offers valuable insights into the growing trend of athlete-branded footwear. ?? ?? ??

We are incredibly proud of our students for their enthusiastic participation in the 3rd Annual Rohrer College of Business Day of Service at Rowan University! Thanks to their efforts, over 1,000 PB&J sandwiches were made for Cathedral Kitchen in Camden, NJ, and nearly 400 cards were created in partnership with Rowan Military Services for Military Appreciation Week. These actions truly exemplify the spirit of community and service. Thank you to everyone who dedicated their time and energy to making a difference. Your commitment not only strengthens our community but also represents the very best of RCB and Rowan University. Keep up the great work! ?? ?? #RowanProud #RohrerGivesBack

Join us for our first Merry Mix & Mingle!?? Date: November 20th Time: 4:30PM-6:30PM Location: Business 104 Network with alumni, enjoy sushi and embrace the holiday spirit. This event offers a unique opportunity for students to interact with alumni from various fields, gaining insights and building relationships that could shape their future careers. The dress code is Business Casual. Please spread the word and bring a friend let’s make this a night to remember! Use this link to RSVP now! https://lnkd.in/ghEGdMax #MerryMixAndMingle #NetworkingEvent #HolidayParty #AlumniEvent #StudentLife #CareerDevelopment #HolidayCheer

?? Friday Faculty Feature ?? Meet Vincent Jeseo, Professor of Marketing at Rowan University! ???? With a PhD in Marketing from LSU, Dr. Jeseo’s research dives into sales and service relationship dynamics, exploring how customer interactions shape business success. His teaching philosophy is about inspiring students through real-life examples and practical skills—empowering them to step out of their comfort zones and reach their full potential. Outside of the classroom, you can find Dr. Jeseo enjoying craft beers or cheering on his favorite sports teams.??One of his most memorable moments? Helping a student overcome their fear of statistics, ultimately lead to a successful internship and newfound confidence. We’re lucky to have Dr. Jeseo in the RCB community, where his passion for teaching and collegial spirit shines through every day! ?? #FridayFacultyFeature #RowanUniversity #FacultySpotlight #Marketing #HigherEd #StudentSuccess

Rowan University's popular, growing, dynamic entrepreneurship program is rising again in the 2025 Princeton Review Rankings! ?? ??#1 Undergraduate Entrepreneurship Program in New Jersey – for the second year! ??#4 in the Northeast ??#37 Nationwide – up from #50 in 2022! #RowanInnovates #Entrepreneurship #ShapingTheFuture #RowanPROUD

Capturing the essence of dedication and determination ????

Ranked?#1?in N.J. and rising nationally! ?? The Princeton Review ranks our entrepreneurship program in the Rohrer College of Business at Rowan University?#37?in the U.S. and?#4?in the Northeast, empowering students to innovate across disciplines.?#RowanPROUD

Help Shape PAWS Farm's Future! (NJ Residents Only) Take a quick survey (3-5 min) & enter to win a gift bag! ??https://lnkd.in/ejv7grpR Your feedback helps us create exciting programs like: Animal Camps Career Exploration (Pre-K-12) Summer Programs for High Schoolers Service Learning for Rowan Students Field Trips & Open Access Hours Together, let's make PAWS Farm a hub for education & animal care in NJ! #PAWSFarm #RowanUniv #CommunityImpact #VetMedicine #NJ Share with your NJ network! Every voice counts!

Join Us for the Merry Mix and Mingle Networking Event! To kick off the holiday season, ?? ? ? ?? we are thrilled to invite you to the inaugural?Merry Mix and Mingle, a festive networking event designed to bring together our esteemed alumni and bright students. It’s a wonderful opportunity to, reconnect with your alma mater, share your professional journeys, and inspire the next generation. Date:?November 20, 2024 Time:?4:30 pm - 6:30 pm Location:?Business Hall on the Campus of Rowan University Dress Code:?Business Casual Join us for an evening filled with engaging conversations, a toast to the year's successes, and a chance to forge meaningful connections that bridge generations. Enjoy delicious holiday-themed hors d'oeuvres, a luxurious sushi spread, a delightful holiday-themed mocktail menu, and the joyful spirit of the season with fellow alumni and current students. Highlights of the Evening: Festive music, games, prizes, and a selfie station to capture the memories Please RSVP by Monday, November 18th to secure your spot. https://lnkd.in/emv4udCm

We're incredibly proud of our students for their enthusiastic participation in the 3rd annual Rohrer College of Business at Rowan University Day of Service! Your efforts in making over 1000 PB&J sandwiches for Cathedral Kitchen in Camden, NJ, and creating nearly 400 cards in partnership with Rowan Military Services for Military Appreciation Week truly exemplify the spirit of community and service. Thank you to everyone who dedicated their time and energy to make a difference. Your commitment to serving others not only supports our community but also represents the best of RCB and Rowan University. Keep up the great work! #RowanProud #RohrerGivesBack"