Legacy page for Rogers Insurance

Confusing and DANGEROUS Insurance Terminology ! There is a ridiculous amount of junk and pure "BS" in some of the policies we come across. So, we decided to pick one term we have to deal with on a daily basis ( as do you if you own any commerical property at all): the term "Co-Insurance" One of the most dangerous concepts in insurance is "co-insurance". I say dangerous because if you don't understand it, you can get burned by your own uninformed decisions. Insurance companies determined that by taking a little bit of money (premium) from lots of people, they could afford to pay for huge losses of only a few of those people. Based on expected losses they decided how much premium to charge. And an assumption they made was that everybody would insure their property fully. Policyholders quickly realized that most losses are small - rarely a total loss. So, instead of insuring their $500,000 building for $500,000, they insured it for less - risking that they wouldn't suffer a total loss. This wrecked the insurance companies' ability to pay losses and be profitable, too. So, the insurance companies invented "co-insurance" - which basically means: if you don't insure the full value of your property, you're going to share in the partial losses. A simple example: if you have a building worth $1,000,000 and insure it for $800,000, you've insured 80% of value. If there's a total loss, you only get $800,000 because that's the coverage limit you chose. That's NOT co-insurance. That's coverage limits. Co-insurance comes into play on PARTIAL losses. In this example, if you have a partial loss, of say $100,000, the insurance company will only pay $80,000 ... because you only insured 80% of the full value and 80% of $100,000 is $80,000. You pay the other $20,000. That's co-insurance...AND , it's in addition to your deductible. That's a pretty compelling reason to insure to full value. Wait! There's one last landmine here ... To determine if a co-insurance penalty will apply, the value of your property will be determined at the time of loss - NOT what it was worth when you bought it, NOT what it was worth when you bought your policy, and NOT what you say it's worth. The insurance company will determine the value of your property at the time the loss occurred. Why is this important? Let's say you paid $100,000 for your building 5 years ago, and insured it for $100,000 - fully insured, no chance for a co-insurance penalty. And let's say the building is worth $120,000 today, but you didn't increase your insurance. Now there's a partial loss, the insurance company values your building at $120,000 and says, "A co-insurance penalty applies, because your insured value of $100,000 is less than 90% of the building's real value of $120,000." What a nasty surprise. Ultimately, your insurance decisions are yours. Be an educated consumer and make sure you get what you want. Give me a call if you want to discuss any of your coverage limits.