Rockway Exhibits + Events

"Being thinkers, not just executors, was the key to making Event Marketing Congress 2024 stand out." Matt Kleinrock and Mollie Stahl discussed the importance of going beyond just executing ideas—they focused on strategy. Everything from giveaways to logistics was tied back to the core purpose, audience, and goals. It wasn’t just about throwing ideas around, but about asking why at every step. Their approach shows a crucial lesson for anyone hosting events: always start with your foundational questions. What is the event about? Who is it for? What are the goals? This keeps every decision purposeful, aligning all aspects of the event to deliver real value. "Planning your own event? Start by asking the right questions, and watch your ideas align with your goals." Listen to Episode 104: "Lessons Learned at Event Marketing Congress 2024" ??: https://lnkd.in/e_49dgEV #EventStrategy #CustomerExperience #EventMarketing #Events #Tradeshows #RockwayEvents #BusinessGrowth #StrategicPlanning #Podcast #EventProfs

Don't ?? Be ?? The ?? Boring ?? Booth ?? With so many exhibitors vying for attention, you need to do everything you can to catch the eye of potential customers. Fortunately, there are a few easy ways to make your booth more engaging and memorable: ?? Incorporate interactive elements into your display. For example, you could set up a game or giveaway that encourages people to stop and take a closer look at your products or services. ?? Use creative signage. A well-designed sign can communicate key information about your company in an attractive and concise way. ?? Don't forget the importance of a friendly and knowledgeable staff. At the end of the day, people are more likely to remember a booth that made them feel welcome and valued. If you want to learn more about how to design an engaging trade show booth, read our full blog post ?? https://lnkd.in/gdbnwRPE #TradeShow #ExperientialMarketing #BoothDesign #CustomerEngagement #MarketingStrategy #EventMarketing #ExhibitionSuccess #RockwayExhibits

NEW EPISODE: 111 | "Leveling Up: From Event Manager to Business Leader With Carrie Davenport" Women in events are often incredibly skilled, and they have the potential to become influential leaders in their companies and industries. But many struggle to break out of the event planning roles they’ve excelled in, often facing misconceptions and barriers that make leadership feel out of reach. That’s why, in this episode, Carrie Davenport CMP-Fellow, CEM, CSEP, Lead Event Manager at Altria, shares her journey as an advocate for women in business and offers practical, actionable advice for leveling up their careers. Here’s what you’ll learn: ? The key skills you need beyond event planning to position yourself for leadership roles. ? The pivotal strategies Carrie used to transition from managing events to influencing business decisions at the highest level. ? Practical advice for building strategic relationships and communicating with business leaders. And more! Whether you're an event professional or an aspiring leader in any field, this conversation will inspire and equip you to take your career to the next level. Don't miss it! ??: https://lnkd.in/ePD5gCUh #EventMarketing #Events #Tradeshows #Podcast #EventProfs #WomenInLeadership #CareerAdvancement #LeadershipDevelopment #WomenEmpowerment #BusinessStrategy

Matt Kleinrock sits down with Gerilynn Marburger to explore the heart of mentor-mentee relationships in today's professional world. Gerilynn shares profound insights on how true mentorship isn't about dictating actions, but about fostering a balanced, reciprocal relationship. Just like a skilled therapist, a mentor helps you uncover your own answers instead of just giving them to you. Discover why diversity in thought and approach, not cloning successful figures, is what drives real innovation and excitement in event marketing. Listen to this engaging conversation and understand how this dynamic can elevate your career and the industry as a whole. ??: https://lnkd.in/eJSDb4up #EventMarketing #Events #Tradeshows #Podcast #EventProfs #Mentorship #CareerGrowth #Innovation

Kudos to Westminster for their impressive success at #SuperZoo2024! Their achievement is a testament to strategic planning and execution. Too many companies treat events as mere checkboxes. They arrive without focus, clear goals, or a solid plan, setting themselves up for failure. While we all agree that "being in person is different," simply acknowledging this fact doesn't drive results. What excites us about events? The energy, the connections, and the unique moments that forge meaningful relationships. So, how can you transform that energy into pipeline and revenue? Ask yourself: ?? What specific actions are you taking to convert interactions into tangible results? ? Are you following up on conversations that could lead to increased customer spending? ? Are you positioning your offerings in discussions for upcoming RFPs? ? Are deals in your pipeline progressing faster post-event due to the connections made? ? Are you exploring new partnerships that could open additional revenue streams? ? Are you generating quality leads that convert into your sales pipeline? ? Are you reconnecting with dormant accounts for potential re-engagement? Let’s not just show up; let’s show up with intention. If you're ready to turn your event presence into measurable results, reach out to us today! https://lnkd.in/dCpS3gag #EventSuccess #StrategicPlanning #Networking #RevenueGrowth #B2BMarketing #PipelineDevelopment

It’s event crunch time, and your ROI isn’t going to prove itself. With trade show season in full swing, you're probably balancing a million things—just trying to keep attendees engaged, make a lasting impact, and somehow measure it all. And if you’ve got a smaller booth space, the challenge feels even bigger. But here's the thing: there ARE strategies that work, and you don’t have to figure it all out yourself. This Wednesday at 1 PM ET, join Matt Kleinrock, CEO of Rockway Exhibits + Events, for a live show where he’ll tackle some of the biggest challenges event marketers face today—like proving ROI, keeping post-event momentum alive, and making every square foot of your booth count. Here’s what you’ll take away: ? How leading companies are simplifying ROI with hybrid events and smart content repurposing. ? Why trade shows are about more than badge scans—it's about relationship-building that fuels pipeline growth. ? Real case studies showing how small booths are making a big impact. And more. Look forward to practical, no-nonsense insights that you can use—whether you’re looking to impress your CMO with clear ROI or just trying to make the most out of your next event. Want strategies that actually work? Tune in this Wednesday. You’ll walk away with ideas you can put into action right away. Register here: https://lnkd.in/eHwkW97k #EventMarketing #Events #Tradeshows #Podcast #Webinar #ThoughtLeadership #EventProfs #EventStrategy

Think of tradeshows and events as a powerful sales and marketing channel—not just another business expense. The key is understanding how they fit into the bigger picture. Too often, people get caught up in the logistics and execution, but what you really want to focus on is how these events can drive business initiatives and build a quality pipeline. If you’re using tradeshows to boost your marketing efforts, being strategic is a must. So, what does that look like? ?? Define Your Purpose: What’s your goal for attending? What do you want to achieve? ?? Set Clear Targets: What are your KPIs and objectives? ?? Know Your Audience: Why are they attending, and what do they want? ?? Highlight Your Value: What problem do you solve for your audience? What’s your unique value proposition? ?? Align Your Team: Ensure key stakeholders—leadership, sales, marketing, and event teams—are on the same page. ?? Choose the Right Partners: Collaborate with a tradeshow partner who elevates your strategy and helps deliver the results you seek. ?? Ready to set your tradeshow game on fire (figuratively, of course)? Let’s make it happen! ?? https://lnkd.in/dCpS3gag #TradeShowStrategy #EventMarketing #ROI #BusinessGoals #AudienceEngagement

Mentorship can feel out of reach for introverts, but it doesn’t have to be! In this episode, Matt Kleinrock talks about the power of starting small with guests Gerilynn Marburger and Morgan Perry Wood. "Just ask for a quick coffee or some brief advice. That little step can open doors to long-term mentorship." Want to get inspired and learn how to make those initial connections? Listen to Episode 101: "Finding Mentors and Nurturing Mentorship for Event Marketers: A Real Story From Our Community." ??: https://lnkd.in/eJSDb4up #EventMarketing #Events #Tradeshows #Podcast #EventProfs #Mentorship #MentorshipTips #Introvert

?? Event Marketers! Struggling to prove ROI, keep attendees engaged, or make the most out of smaller booth spaces? These challenges are hitting hard across the industry. But here’s the good news: there are strategies that work and we’re sharing them. Join us on October 16 at 1 PM ET for a LIVE episode of "Event Marketing: Redefined" with Matt Kleinrock, CEO of Rockway Exhibits + Events. He’ll break down the tactics that can help you turn these challenges into opportunities. Here’s a glimpse of what you’ll learn: ? Simplifying ROI - How leading companies are streamlining their ROI measurement using hybrid events, content repurposing, and smarter data. ? The real value of trade shows - Hint: It’s not about swag or scanning badges. It’s about creating relationships that lead to pipeline growth. ? Case studies - How Rockway clients are turning small booths into big wins (and how you can too) Matt will also dive into key insights from BizBash’s must-read list for event pros—perfect for anyone who wants to elevate their event game and create unforgettable experiences. If you’re looking for actionable insights you can apply right now—whether it’s for ROI, engagement, or small booth strategies—this live episode is for you. Register now! ?? #EventMarketing #Events #ROI #TradeShows #Podcast #Webinar #EventProfs #SmallBoothSuccess #EventStrategy

We’re not just building booths; we’re changing the conversation with our clients—the Exhibitors and Event Creators. It all starts with a simple question: Why? Why are you exhibiting or creating this activation? Understanding your why is like writing your company’s mission statement—it sets the stage for everything else. Who is your audience? Why are they attending, and what are they looking for? Your ability to bring value and educate them is what makes the difference. What makes your brand unique? What sets you apart? That’s the story we need to tell. What kind of experience will your audience truly value? It’s not about fancy setups—it’s about creating engagement that’s meaningful and memorable. What’s your endgame? What strategic goals are driving this? Your why should align with tangible business outcomes. You don’t need to be a tech giant to deliver a standout brand experience at a tradeshow—you just need to shift your mindset and focus on crafting moments that matter. #TradeShowSuccess #BrandExperience #ExhibitStrategy #EventMarketing #CustomerEngagement #EventPlanning #AudienceExperience #BusinessGrowth #RockwayExhibits #MindsetShift