Rockway Exhibits + Events

What if your swag budget was invested in something truly unique—like a live sketch artist creating personalized, shareable art? Not only does it engage attendees, but it creates a ripple effect on social media, spreading your event’s reach far beyond the venue. The key is to think outside the box while staying rooted in strategy. By aligning creative ideas with your audience and objectives, you turn budgets into powerful engagement tools that drive digital word of mouth. Watch the full clip to see how creativity and strategy can elevate your event marketing. ??: https://lnkd.in/eAvipTDw #EventMarketing #Events #Tradeshows #Podcast #CreativeEventIdeas #EventEngagement #TradeShowTips #EventProfs #MarketingInnovation #AudienceConnection #EventStrategy #DigitalEngagement #EventSuccess

An effective design doesn't need to be complicated... Worksoft’s innovative approach to workforce automation called for a design that is as straightforward and impactful as their technology. For Sapphire Now 2019, we created a 30x40 exhibit that combined their signature blue brand colors with clean, modern design elements. Crisp lines, chrome accents, and striking, easy-to-follow graphics created a space that effortlessly communicated the power of Worksoft’s technology while maintaining a visually dynamic presence. By keeping the design focused, we ensured that the visitor experience was centered around the product. The large, prominent logo reinforced Worksoft's strong brand identity, while the layout guided attendees naturally through the booth, inviting them to engage with the brand's story. Thank you, Worksoft, for choosing Rockway Exhibits to bring your vision to life at Sapphire Now. Ready to elevate your trade show presence with a design that delivers results? Let’s make it happen together. https://lnkd.in/dCpS3gag #TradeShowDesign #WorkforceAutomation #ExhibitDesign #BrandActivation #CorporateBranding #SapphireNow #EventMarketing #InnovativeDesign #Worksoft #ExhibitExcellence

NEW EPISODE: 132 | Hiring An Event Manager? How To Find One, Hire Them, And Set Them Up to Succeed Companies rely on events to drive pipeline and brand visibility, but too many hire event managers without a clear strategy. Without the right hire (or the right structure), events become a logistical nightmare instead of a pipeline-generating, relationship-building machine. And when budgets get tight, event teams are the first to get cut. In this episode, Matt Kleinrock and Pablo Gonzalez ?????? unpack everything you need to know about hiring and structuring an event role that actually moves the needle. ? Event manager vs. event marketer—which one do you really need? ? How to hire the right event pro (and set them up for long-term success). ? The biggest mistakes companies make when building an event function. Hiring an event manager, or stepping into the role yourself? Get the insights you need to succeed. Listen now. ??: https://lnkd.in/eQqT7YCi #EventMarketing #Events #Tradeshows #Podcast #EventProfs #EventManager #EventPlanner #EventTips

Design alone doesn’t drive results... If you’re not aligning your booth design with a strategic plan, it’s just a nice-looking structure. Let’s break down how we successfully did this at ExhibitorLive with our booth, Hotel Rockway, and how you can apply these principles to your own exhibitions. ? Define your unique identity and position: We knew that what set us apart was our commitment to intentional design and personalized service—much like a boutique hotel. Through this, we clearly communicated who we are and why we stand out. ? Deliver an immersive experience: The live podcast wasn’t just a gimmick; it was a way to engage our audience, provide value, and showcase our expertise in a real-time setting. This is how you create something people remember. ? Communicate your value: Boutique hotels offer a tailored experience, and so do we. By focusing on our unique approach to service and design, we were able to resonate deeply with our customers. At the end of the day, it’s not about building the flashiest booth. It’s about being intentional with your design, aligning it with your goals, and ensuring it creates value and results. Is your booth strategy designed for results? Let’s talk about how to make that happen: https://lnkd.in/dCpS3gag #EventStrategy #ExhibitDesign #TradeShowSuccess #BrandExperience #EventMarketing #Engagement #EventProfs #ExhibitorLive

Grand openings done right! We had the pleasure of coordinating the Publix Grand Opening in Panama City, and the balloon columns and welcome balloons turned out beautifully! It's the small details like these that make a massive impact on the customer experience and set the tone for what’s to come. We’re thrilled to continue partnering with Publix and can’t wait for the next grand opening. Here’s to many more! #BrandExperience #PopUpActivation #GrandOpening #EventMarketing #EventStrategy #CustomerEngagement #RetailMarketing #Publix

Not all trade shows are created equal. Some allow you to hyper-target specific audiences—like distributors, end users, or executives. But those massive, single shows? They’re a whole different beast. When you’re trying to appeal to everyone at once, the key is simplicity. A clear, focused strategy with a unified story ensures you connect across diverse audiences without losing impact. Watch the full clip to learn how to tackle big shows and make your strategy work for every audience. Listen to EPISODE 118: "Leaving Events: How She’s Training Her Protege & Lessons From Her Career With Christine Sionne" ??: https://lnkd.in/d9JK-gf7 #TradeShowStrategy #EventMarketingTips #EventSuccess #EventProfs #MarketingLeadership #AudienceEngagement #EventPlanning #BigEventStrategy #TradeShowTips

Thank you to Eventcube for recognizing Event Marketing Redefined as one of the must-listen resources for event professionals. Our mission has always been to challenge the status quo, transform how brands approach face-to-face marketing, and provide actionable strategies that move the needle. We’ve seen firsthand how intentional, strategic thinking can transform the event experience, and we’re thrilled that our podcast is helping the industry evolve. ?? Check out the full list of top podcasts that every event professional should follow in 2025! https://lnkd.in/ebYNFmMH We’re honored to be in great company and can’t wait to continue redefining the future of event marketing. Let’s keep pushing the boundaries together! Matt Kleinrock #EventMarketing #TradeShows #EventExhibits #RockwayExhibits #Eventcube #EventPodcasts #BrandActivation #EventStrategy

Creating impactful themes and messaging for events isn’t about generic profiles—it’s about truly understanding your audience. Who are they? What problems are they trying to solve? What resonates with them? The foundation of engagement is diving deep into these questions. When you really know your customer, you can deliver messaging that clicks and experiences that matter. Watch the full clip to learn how customer insights drive better event engagement. Listen to EPISODE 118: "Leaving Events: How She’s Training Her Protege & Lessons From Her Career With Christine Sionne" ??: https://lnkd.in/d9JK-gf7 #EventEngagement #KnowYourAudience #EventMarketingTips #EventProfs #MarketingInsights #CustomerFirst #EventStrategy #EventSuccess #AudienceConnection

We focus on what moves the needle... Your event should be more than a line item—it should be a growth engine that justifies the spend ?? and delivers real results. That’s why at Rockway, we focus on: ? Strategy & Intentionality – Events are a sales and marketing channel, not just a cost of doing business. A well-planned approach makes all the difference. ? Relationship Building = Pipeline – Tradeshows and events should be designed to create and accelerate revenue opportunities, not just generate foot traffic. ? Pipeline Impact – Understanding exactly how your event drives new leads, opportunities, deal acceleration, and partnerships is key to success. ? Big Ideas Win – Narratives, themes, and immersive experiences set the best brands apart at tradeshows and events. Whether you need a fully built-out company event, a custom stage setup, interactive sponsorship areas, or an unforgettable entrance feature, we bring your brand to life from concept to execution. Let’s create an experience that moves the needle. Chat with someone on our team ?? https://lnkd.in/dCpS3gag #Tradeshows #EventMarketing #BrandExperience #SalesPipeline #MarketingStrategy #ExperientialMarketing #B2BMarketing #TradeShowSuccess #RockwayExhibits

NEW EPISODE: 131 | AI & Events: The Playbook for Pre-Show Tactics & Better Engagement Most event marketing strategies stop at logistics. Booth design? Check. Speaker lineup? Done. But what about actually driving engagement before, during, and after the event? Without a structured approach, you’re leaving valuable connections—and revenue—on the table. Sales and marketing teams scramble to fill schedules last-minute. Booths are filled with unqualified traffic. Leads go cold because follow-up is inconsistent. AI can be your secret weapon, but only if you know how to use it. Enter DOUG FOLEY, President of Giant Goat, who joins Matt Kleinrock to break down how AI is transforming event engagement—from pre-show outreach to post-event follow-ups. You’ll learn: ? The AI-driven pre-show tactics that secure more meetings before the event even starts. ? How real-time AI transforms lead qualification and booth interactions. ? Why the Fibonacci email sequence is the secret to structured,? high-conversion follow-ups. This isn’t a future prediction—it’s happening now. Tune in to learn how AI can make your event marketing smarter, faster, and more effective. ??: https://lnkd.in/erHUzsRr #EventMarketing #Events #Tradeshows #Podcast #EventProfs #EventStrategy #AI #Engagement #Playbook #Marketing