Rockerbox

?? Ready to elevate your marketing measurement game? Don’t miss this insightful webinar featuring Ron Jacobson (CEO & Co-founder of Rockerbox), Matt Bahr (Founder of Fairing), and Jim Gianoglio (Founder of Cauzle Analytics), as they discuss the changing landscape of marketing measurement. https://lnkd.in/gJ43CG3P In this session, our expert panel unpacks Multi-Touch Attribution (MTA), Media Mix Modeling (MMM), and incrementality testing—highlighting how these methodologies can power today’s data-driven strategies. Tune in for a breakdown of how to harness these tools effectively and when to apply each approach to maximize your impact. ?? Watch now for insights on: ?? The shift from cookie-based attribution to first-party data ?? The impact of privacy changes like ATT & GDPR on measurement ?? Combining MTA, MMM, and testing for holistic insights ?? Leveraging measurement strategies at every growth stage ?? Triangulating data for a complete view of performance ??? Best practices and challenges in implementing advanced tools ?? Reconciling discrepancies across methodologies ??? Building a robust data foundation to support effective measurement Explore the full conversation and gain actionable tips to optimize your marketing efforts with Rockerbox. ??

?? The Future of Marketing Measurement: How MTA, MMM, and Testing Work Together ?? Today’s marketers face an increasingly complex challenge: measuring the true impact of their efforts in a world where privacy regulations and data deprecation are reshaping the landscape. These days marketers are being pulled in a million directions when it comes to understanding their marketing performance. Everyone is pushing a different methodology as the holy grail. At Rockerbox, we believe it all starts with a solid data foundation and MTA core, but we also agree there is immense value in laying MMM and Testing on top of that core. ?? MTA offers granular, day-to-day insights, ideal for optimizing digital-heavy strategies in real time. ?? MMM provides a holistic, top-down perspective, giving visibility into the broader, often offline factors impacting results (think TV, radio, and even weather or competitor actions). ?? Testing is our reality check, validating performance and adding a crucial layer of truth across models. The real power? It lies in layering these methodologies to build a measurement stack that goes beyond “either/or.” By integrating MTA for granularity, MMM for context, and testing for validation, we gain a 360-degree view of what’s driving success. Embrace the complexity. When we leverage these models together, we’re better equipped to optimize campaigns, allocate budgets intelligently, and make decisions with confidence. ?? Curious to learn more? Check out our latest webinar on demand (https://lnkd.in/g99EXGVA) where we break down how leading brands are using this approach to drive real impact. #MarketingMeasurement #Attribution #MMM #MTA #Testing #ThoughtLeadership #DataDrivenMarketing

?? Exciting news! If you’re looking to deepen your knowledge on marketing measurement, our Rockerbox YouTube page is your new go-to resource! ?? Catch up on all our webinar recaps, thought leadership content, and expert discussions covering everything from MMM and MTA to testing and optimization strategies. Whether you’re revisiting a past webinar or diving into new insights, we’ve got something valuable for every marketer aiming to get the most out of their data. ?? Subscribe now to stay updated as we release fresh content—each video is designed to help you make smarter, more informed marketing decisions. ?? https://lnkd.in/gGj354Di

?? In a world that values real-time data, it can be tempting to refresh your Marketing Mix Model (MMM) as frequently as possible. But when it comes to MMM, more frequent isn’t always better—and here’s why we advocate for a monthly refresh cadence as the sweet spot. 1?? Avoiding Noise Overload: Refreshing MMM too often can create unnecessary noise, skewing insights with small fluctuations that may not reflect meaningful trends. A monthly cadence captures impactful changes without getting caught up in short-term variability. 2?? Striking the Balance Between Stability and Agility: Monthly updates provide timely insights while allowing enough time for campaigns to take effect. This cadence offers a stable view for strategic adjustments, enabling informed pivots without the risk of constant overcorrection. 3?? Efficient Resource Use: Every MMM refresh involves data collection, model re-calibration, and analysis. Too-frequent updates can lead to diminishing returns, taking up resources without significantly improving accuracy or actionability. At Rockerbox, we’ve fine-tuned our MMM approach to help brands stay agile without overcomplicating the process. By maintaining a monthly refresh cadence, we ensure that our clients are armed with relevant, actionable insights—just the right tempo to optimize every dollar and maximize performance. #MMM #MarketingMixModeling #DataDrivenMarketing #MarketingInsights #Rockerbox

?? In today’s complex marketing landscape, achieving a unified measurement view starts with the essentials: a strong data foundation and Multi-Touch Attribution (MTA) as the core. Why is this foundational layer so crucial? 1?? Data Foundation: Having clean, centralized, and structured data is the only way to ensure your insights are accurate and actionable. Without it, you’re left navigating fragmented insights and blind spots. Rockerbox provides a seamless, reliable data layer, consolidating everything from media to site performance. 2?? MTA as the Core: MTA helps map the customer journey, showing how each touchpoint contributes to conversions. This granular visibility into the customer path is essential to understanding impact—across every channel, every step of the way. When combined, this data foundation and MTA core, layers with MMM and Testing, empower brands to build a unified measurement view that fuels better decision-making. Whether refining budget allocation, identifying incremental gains, or testing new strategies, this approach supports marketers in revealing the real drivers of growth. At Rockerbox, we’re committed to helping brands see the full picture—accurately and effectively. Let’s get back to the fundamentals to build a smarter, more unified measurement strategy. #UnifiedMeasurement #DataFoundation #MultiTouchAttribution #MarketingAnalytics #Rockerbox

?? From Marketing Spend to Meaningful Actions ?? Did you know that with the Rockerbox Clickstream Dataset, you can link every onsite user action back to your marketing spend? By connecting spend with real user interactions, like page views and product engagement, we’re enabling marketers to see cost-per-visit and conversion rates at every stage. For marketers, this means a clearer picture of ROI across the funnel, from awareness-building to conversions. Curious how Rockerbox can simplify this for your team? Let’s talk about how the Clickstream Dataset can make every marketing dollar count. #MarketingSpend #CostPerVisit #Clickstream #Rockerbox #CustomerJourney

?? The holiday season is around the corner, and for marketers, this means making every dollar count. As ad spend ramps up, the key to success lies in optimizing your investment through precise measurement. ?? At Rockerbox, we believe effective measurement isn’t about one approach—it’s about combining a solid data foundation and Multi-Touch Attribution (MTA) core with Marketing Mix Modeling (MMM) and Testing to capture a complete view of performance. This unified approach helps brands: ?? Understand which channels and creatives truly drive ROI ?? Adjust strategies on-the-fly to maximize reach and engagement ?? Identify incremental opportunities that deliver results when it matters most Preparing for a profitable Q4 means diving deep into data-backed insights. This holiday season, let Rockerbox guide your decisions to help you make the most of every campaign dollar. ?? #HolidayMarketing #UnifiedMeasurement #MarketingROI #Rockerbox

Don't miss this data-oriented session with Patrick O'Toole, CTO and Co-Founder at Rockerbox, Tylynn Pettrey, VP of Data and Analytics at Chalice AI, and Julia Noble, Direct of Data Analytics at Away.

Calling all technical marketers and data analysts! Next Thursday we've got an amazing technical panel set up to talk about the Power of a Data Foundation and Attribution, including how to validate and calibrate your Attribution via other methodologies. Don't miss Patrick O'Toole, Tylynn Pettrey and Julia Noble live Thursday at 2p ET! #dataanalysts #marketingdata #marketingdatafoundation #datascience

?? Marketing Measurement Done Right: Building a Foundation for Real Results ?? With so many measurement methodologies in the market today, it’s easy to feel pulled in every direction. At Rockerbox, we believe in cutting through the noise by building a measurement foundation that truly empowers marketers to see what’s working. Our approach? Start with a strong data foundation and an MTA core—it’s the backbone for daily insights and digital optimization. But to get a complete view, MTA is only the beginning. When you layer MMM and Testing on top of MTA, you gain clarity that drives confident decisions. MMM reveals the big picture, incorporating offline and external factors like TV, seasonality, and even competitive influences. Testing validates your entire measurement strategy, giving you clear, reliable insights into what’s truly incremental. It’s not about choosing one method over another. It’s about integrating MTA, MMM, and Testing into a unified stack that makes your data actionable and your strategy unstoppable. ?? Want to learn more? Watch our latest webinar on demand to see how industry leaders are leveraging this layered approach for smarter marketing decisions https://lnkd.in/g99EXGVA. #MarketingMeasurement #DataFoundation #MTA #MMM #Testing #Rockerbox #DataDrivenMarketing #UnifiedMeasurement