Rockerbox

Last click doesn't cut it, and here's why ???? #lastclick #attribution #marketingmeasurement

Marketers—how much of your data warehouse are you actually using? Most brands invest in a data warehouse to centralize their marketing data, but many struggle to turn that data into real, actionable insights. The challenges? ? Siloed data that’s hard to integrate across teams ? Complex, manual reporting processes ? Difficulty in tying marketing performance to broader business goals On March 20 at 2 PM ET, we’re bringing together industry experts to share how brands are structuring their data warehouse for success, integrating key data sources, and automating insights to make better decisions. If your data warehouse feels like an untapped resource, this webinar is for you. Register now https://lnkd.in/g-Ptkcsu #DataDrivenMarketing #MarketingAnalytics #MarketingMeasurement #Webinar

Courtney Bittelari from New Engen joined us recently to chat all thinks measurement, here's her take on combining insights from methodologies ??.

At Rockerbox, we’re loving intimate dinners this year—bringing together smaller groups of brands and partners for meaningful conversations. Our recent eTail West dinner was no exception! ???? Where should we host our next one? Drop us a note and let us know where you’d like us to go next! ?? #MarketingMeasurement #BrandGrowth #NetworkingDinner

Is your MMM leveraging priors? Is the concept of priors clear? We sat down with Eddie Chou and Mitchell Jones to unpack the value and use of priors in Rockerbox MMM. Check it out ??

?? Are You Maximizing Your Data Warehouse for Marketing Success? ?? Your data warehouse is more than just storage—it’s a powerful tool for driving deeper insights, optimizing performance, and aligning marketing with business-wide data. But many brands struggle to fully unlock its potential. Join us on March 20 at 2 PM ET for a live webinar where we’ll discuss: ?? Best practices for structuring and integrating marketing data ?? How to combine marketing, product, and finance data for more comprehensive analysis ? Strategies to automate reporting and make data accessible across teams Don’t miss this chance to learn from industry experts and get actionable strategies to turn your data warehouse into a competitive advantage. ?? Register now https://lnkd.in/g-Ptkcsu #MarketingAnalytics #DataWarehouse #MarketingMeasurement #Webinar

Join us now to hear Ron Jacobson and the teams at tvScientific and Playbook Media chat brand marketing, performance marketing and CTV impact on ToF! https://lnkd.in/e2DZQ2U3

Need something to get you moving this Wednesday morning? We've got you covered. Rockerbox CEO & Co-founder Ron Jacobson joined the Adtech God podcast this week alongside Doug Campbell, DoubleVerify's Chief Strategy Officer, to dive into some of the biggest topics shaping ad tech today. Here’s a sneak peek at what they covered: ?? The recent announcement of DV acquiring Rockerbox—what this means for the future of marketing measurement and performance optimization. ?? How Rockerbox and DV are working together to improve visibility and transparency for advertisers. ?? Why putting advertisers in full control of the media transaction is crucial—and how DV’s data availability in SSPs ensures brands can pre-vet inventory before bidding. With better attribution comes better decision-making. Don’t miss this deep dive into the future of ad measurement and optimization. ??

?? TOMORROW: The Growth Strategy You Need for 2025! ?? Performance marketing alone won’t cut it anymore. If you’re only optimizing for CPA, you’re leaving growth on the table. Learn how to: ?? Break through the limits of performance marketing ?? Use data to balance branding & conversions ?? Tap into CTV—the fastest-growing performance channel ?? March 5 | 2 PM ET ?? Don’t miss out—register now:https://lnkd.in/e2DZQ2U3 #PerformanceBranding #CTV #MarketingGrowth #DataDrivenMarketing

?? TOMORROW: Guiding MMM with Priors?? Want to build faster, more reliable Marketing Mix Models (MMM)? The secret is in the priors. Join us tomorrow at 2 PM ET as we dive into: ? How priors improve model fit and accuracy ? The role of incrementality testing, MTA, and expert insights in defining priors ? Real-world use cases for better marketing measurement ?? March 4 | 2 PM ET ?? Save your spot now: https://lnkd.in/g-Ptkcsu #MarketingMixModeling #MMM #DataDrivenDecisions #MarketingStrategy