Rockerbox

The way we measure marketing is more complex than ever—and it’s only getting harder. Today’s consumer journey is anything but linear. Someone might… ?? See a TikTok ad. ?? Engage with a Meta campaign. ?? Search on Google. ?? Click an email reminder. ?? Get retargeted on CTV. ?? Finally convert. With so many touchpoints, how do you know what’s actually driving performance? Spoiler: Relying on last-click won’t give you the answer. Neither will using a single methodology in isolation. That’s why top brands are embracing Unified Measurement, blending MTA, MMM, and testing to make smarter, data-backed decisions. ?? MTA tells you how touchpoints contribute to conversions. ?? MMM helps you understand how media investment drives long-term revenue. ?? Testing validates which marketing activities are actually moving the needle. But here’s the catch—none of these models are perfect on their own. The real value comes from integrating them into a single, strategic measurement framework. ?? The future of measurement isn’t about choosing between MTA, MMM, and testing—it’s about combining them effectively. Is your brand thinking about measurement this way yet? If not, it’s time to start. #MarketingMeasurement #DigitalMarketing #MMM #Attribution #MarketingScience #DataAnalytics #GrowthMarketing

Have you thought about the alternatives to last click attribution? Here's what Ashley McAlpin had to say about it in a recent webinar.

Lights, camera, measurement! ?? Rockerbox is headed to DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions — catch us at Booth #5 in the heart of Hollywood! Join us April 3–4 to see how brands are cutting through the noise with smarter, more efficient marketing powered by Unified Measurement. Swing by for a live demo and a great convo about smarter marketing. #DigiMarCon #DigiMarConWest #Rockerbox #MarketingMeasurement #MarketingAttribution #DigitalMarketing

Ashley McAlpin walked us through how leveraging MTA, MMM, and Incrementality Testing work together to tell a more complete measurement story. Here's the excerpt from the session ??

Did you catch the news? Rockerbox is joining the DoubleVerify family, and we can't wait to share more about what this means for brands. From pre-identification, all the way through to ad optimization via DV Scibids, advertisers are poised to get even more value and insight into their customer journey. Stay tuned as we continue to explore how Rockerbox + DoubleVerify are changing the full-funnel measurement game. ???? https://lnkd.in/gxuKNzkC

Did you catch this session? Courtney Bittelari dove into defining KPIs. Catch her insights below:

Customer journeys aren't simple, Courtney Bittelari walked through how to make sense of the mess.

Are you getting the most out of your marketing data? A structured, centralized data warehouse allows brands to go beyond surface-level reporting and uncover key drivers of performance—LTV trends, true ROAS, incrementality testing, and more. The challenge isn’t just collecting data, but organizing it in a way that makes decision-making easier, not harder. Join us on March 20 at 2 PM ET for a conversation on how brands are unlocking the full potential of their data warehouses to streamline reporting, improve measurement, and drive smarter investments. Panelists: Omar Elmaghrabi Jethro Perez Save your spot and start making your data work for you. https://lnkd.in/g-Ptkcsu

?? We’re heading to MeasureCamp! ?? On April 5, the Rockerbox team will be at #MeasureCampNY, connecting with data-driven marketers and measurement pros. If you're passionate about attribution, analytics, and making smarter marketing decisions, let's chat! We love the open, collaborative format of MeasureCamp and can’t wait to discuss the latest trends in marketing measurement. ?? Will we see you there? Drop a comment or send us a message to connect! #MeasureCampNY #MarketingMeasurement #Attribution #Rockerbox

Last click attribution is flawed, but still useful in some cases. Here's what Ashley McAlpin, Head of Marketing at Rockerbox had to add to the conversation.