Rochester Professional Consultants Network (RPCN)

Effective Writing for Your Audience 8am Friday 2024-11-22 There is so much more to effective writing than just picking a topic and a vehicle (i.e. blog, newspaper article, book) for your writing. You need to know your target audience and how they consume content, their knowledge level, their need for your information, which all impact how effective your message is received. Special attention is needed to grab your reader right at the start and then ending with a focus on the reader, so they feel fulfilled or wanting more. Yes, there is much more to creating blogs and articles than being a subject matter expert. Join us and learn to be an effective and impactful writer! Register here: https://lnkd.in/eUcwq2mg Want to join us in person ? You can find us at 2800 Dewey Ave, Rochester, NY 14616 at 8am. Key Takeaways: -- What is your topic or purpose for writing? -- Who is your audience? -- What is the best way to present your information to your audience? Facilitator: Sandra Glanton

How good is your business model ? https://lnkd.in/gbjT2DGG

Business Forum - Get Some Help 8am Friday 2024-11-15 Join us for an interactive and lively session of problem solving where you bring us your business questions and we help guide you on the right path to answering them. Maybe you can even put your own experience and expertise to work helping others with the business issues they're facing. Friendly, free, and open to the public ! Register here: https://lnkd.in/e78Ezdbp Want to join us in person ? You can find us at 2800 Dewey Ave, Rochester, NY 14616 at 8am on the third Friday of every month. Examples of topics that have been discussed: -- how to start a business and where to find help -- setting prices and making a profit -- developing marketing plans and collateral -- finding qualified prospects and turning them into customers -- b.a.i.l. -- banking + accounting + insurance + legal -- identifying a competitive advantage Facilitator: Bob Lurz

Is it better to fail fast or get it right the first time ? https://lnkd.in/eHrfYJKA

IP 101? for Small Businesses 8am Friday 2024-11-08 Many small business owners ask “How can I protect my ideas (aka intellectual property)?” There are four primary tools available, and Dave Bassett will provide an overview of the various ways intellectual property (IP) can be protected. Dave will discuss in broad strokes what steps business owners can take to preserve their intellectual property as well as the timing of these actions. Register here: https://lnkd.in/e7WXwxt7 Want to join us in person ? You can find us at 2800 Dewey Ave, Rochester, NY 14616 at 8am. Key Takeaways: -- What the various tools available to protect IP are and how to obtain them. -- How being proactive in protecting your IP makes it easier to both protect and monetize it. -- Some key do’s and don’ts for protecting your IP. Facilitator: Dave Bassett

Book Notes:? Entrepreneur Revolution: How to Develop Your Entrepreneurial Mindset and Start a Business That Works by Daniel Priestley, 2024 Key points of the book: Shift Your Mindset -- Adopt a growth-oriented, innovative, and risk-taking mindset. Identify Opportunities -- Pay attention to your passions, solve problems, leverage your network, experiment and iterate, and stay informed to identify emerging opportunities. Build a Strong Foundation -- Develop a comprehensive business plan, understand your target market, create a compelling value proposition, craft effective marketing and sales strategies, and manage your finances effectively Network -- Attend industry events, join professional organizations, leverage social media, give back to the community as you build relationships, and follow up to maintain those relationships. Maintain a Healthy Work-Life Balance -- Achieve success without sacrificing personal well-being.

Is your website fully accessible ? If not, you may want to get serious about it soon. https://lnkd.in/eG_siJgg

Tech Forum - Answers to Your Technology Questions 8am Friday 2024-11-01 We all have trouble with technology from time to time. Let's help each other solve our technology problems. Join us for an interactive and lively session of problem solving where you bring us your technology issues and we help guide you on the right path to resolving them. Maybe you can even put your own experience and expertise to work helping others with the technology issues they're facing. Register here: https://lnkd.in/eehxbph3 Want to join us in person ? You can find us at 2800 Dewey Ave, Rochester, NY 14616 at 8am on the first Friday of every month. Examples of topics that have been discussed: -- knowing when it's time to upgrade your computer -- pros and cons of various cell phones -- how to share a post on social media -- how to set up surround sound for your home theater -- managing emails -- how to do various things in Excel or Google Docs -- how to set up a reliable backup system for your computer -- how artificial intelligence such as Chat GPT works It's friendly, free, and open to all ! Facilitator: Dave Bassett

Website Accessibility - What It Is and Why It Matters 8am Friday 2024-10-25 Imagine visiting an e-commerce website to buy a new product you’re excited about but you’re unable to add the product to the shopping cart. Or, you’re on a website that has specific information you need to finish a big project, but you can't access the content. It would be frustrating, wouldn’t it? When we talk about accessibility, some people tend to think about physical accessibility like ramps and elevators in buildings. But what about digital/website accessibility – what is it and why is it important? Website accessibility is essential in making the internet usable by everyone. Sara Cousins, owner of Mighty Spark Design, will talk about what web accessibility means, as well as types and modes of disabilities. She'll also address how to find out if a site is ADA compliant and the steps involved to meet accessibility requirements. Register at https://lnkd.in/eCAqj_nz Want to join us in person ? You can find us at 2800 Dewey Ave, Rochester, NY 14616. Key Takeaways: - What is web accessibility and why is it important ? - Disability types and modes. - How to check your site’s accessibility success and how to get issues corrected. Presenter: Sara Cousins

Business Forum - Bring Your Questions 8am Friday 2024-10-18 Join us for an interactive and lively session of problem solving where you bring us your business questions and we help guide you on the right path to answering them. Maybe you can even put your own experience and expertise to work helping others with the business issues they're facing. Friendly, free, and open to the public ! Register here: https://lnkd.in/evP6q_XQ Want to join us in person ? You can find us at 2800 Dewey Ave, Rochester, NY 14616 at 8am on the third Friday of every month. Examples of topics that have been discussed: -- how to start a business and where to find help -- setting prices and making a profit -- developing marketing plans and collateral -- finding qualified prospects and turning them into customers -- b.a.i.l. -- banking + accounting + insurance + legal -- identifying a competitive advantage Facilitator: Bob Lurz