Not just performance marketing either ?? playground.roadwayai.com
关于我们
Roadway is the first analytics and automation platform purpose-built for growth marketing teams to unlock faster and more efficient revenue growth. Quickly create dashboards, reports, and automate growth analysis to optimize and scale growth channels faster.
- 网站
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roadwayai.com
Roadway的外部链接
- 所属行业
- 软件开发
- 规模
- 2-10 人
- 总部
- San Francisco Bay Area
- 类型
- 私人持股
- 创立
- 2023
地点
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主要
获取路线
US，San Francisco Bay Area
Roadway员工
动态
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Your new favorite coworker is on Product Hunt today ??? https://lnkd.in/eVY3cXMW
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What he said. Also we have a sweet new homepage:?roadwayai.com ???playground.roadwayai.com
When we were building the growth marketing engine at Webflow and Notion, I started every morning digging through dashboards trying to understand what was working so we could get ahead of growth opportunities. Last year, we launched Roadway to simplify building and maintaining end-to-end attribution for growth marketing teams. We focused on traffic sources, channels, and campaigns mapped to growth loops, platforms, and levers (rather than assets or teams), so you can understand whats working at every level and actually control your revenue growth. It turns out, the key to leveraging AI to automate growth marketing is end-to-end attribution built correctly across all your metrics ˉ\_(ツ)_/ˉ So we built the first AI Growth Marketing Coworker ?? (playground link at the bottom) It does exactly what my team and I did every morning: - Proactively analyzes growth metrics for trends and causes within the growth channels and campaigns you control. - Digs deeper into breakdowns like company size, use-case, persona and more to find relevant contributors within those causes. - Maps that insight to an opportunity to optimize or scale. It’s built to make all growth marketers better, help them move faster, and do more with less. It automates the necessary but time consuming analysis we?should?be doing daily and provides an opportunity report for your growth channels and campaigns. We wanted to give you a chance to try it so we put a very small amount of time into building a little playground. It’s a really basic example but we hope you like it (bear with us, the team was up all night and updates are still rolling out ??): playground.roadwayai.com
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“Marketing attribution sucks for everyone, but it’s solvable. Those who attribute customers correctly through the full funnel have an unfair advantage—they truly understand how their business grows.” There’s a better way:?https://lnkd.in/eeqEuPBP
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A lot of companies look to performance marketing as a silver bullet, but it takes time to build up a profitable paid marketing portfolio. Timothy Davis is right - nailing measurement is the hardest part - but beyond that, it takes the focus of someone who is relentlessly curious about the right metrics to build and scale a quality paid marketing loop (whether that’s performance marketing, affiliates, influencers or otherwise). Focus on the metrics that make up your business growth formula (which Lenny and Dan wrote a great post about—linked below) and attributing customers through the full-funnel. There are no shortcuts to building a profitable portfolio of growth channels at scale. Full conversation on Lenny’s podcast:?https://lnkd.in/dqfYn9-A Lenny and Dan’s post on growth formulas:?https://lnkd.in/gJsUkJFB
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If you don’t attribute customers correctly, you won’t understand how your business grows. Don’t overcomplicate it:?https://lnkd.in/eeqEuPBP
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A rare look into a B2B company doing affiliate marketing the right way. Bruno's approach at Clay and Webflow takes a different path—building a creator program at scale rather than following the traditional affiliate networks playbook. The focus is on creators who can build and publish content or assets they’re proud of, driving their own business while contributing value to the community. Combine that with the right commission structure, resources, and tools to reduce friction in content creation, and you have a sustainable, community-driven growth channel. Full conversation here on Dave Gerhardt's Exit Five podcast: https://lnkd.in/eT_r8GaE
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There’s probably no one who has thought longer and harder about this than Kieran and Hubspot. Brian and Fareed chat with him about the future of SEO in the world of AI. “The disruption started with google many years ago, the first time they created featured snippets” There is a reckoning coming for SEO-driven b2b companies, but SEO is not going away. This is not new, and teams will adapt as search patterns do. Content quality and conversion will matter more than ever. Full conversation here on Reforge's Unsolicited Feedback:?https://lnkd.in/ewmcmyaf
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Roadway转发了
Tim D. knows his stuff! He's building a product just for growth marketers like himself. If you are growth marketer, of you care about analytics from a growth marketing angle, you should check out his product. (DM him if you want early access!)
Today, we’re excited to announce Roadway to the world. Growth marketing teams often have one of the largest budgets and are a huge driver of revenue within companies, but the tools we use to spend those budgets, measure impact, and scale those channels are stuck in the past. Our team has been sweating the details to build the dedicated platform growth marketing teams deserve. While we’re just getting started, Roadway is already helping companies like Notion, Graphite, and Eraser scale their customer acquisition faster and more effectively. In the future, Roadway will be the way growth marketing engines are built, scaled, and optimized end-to-end. Learn more here: https://lnkd.in/eW9dd3Dc If you want Roadway for your team you can join the waitlist or reach out directly or join the waitlist: roadwayai.com We’re also on Product Hunt today (thanks Ben Lang!): https://lnkd.in/eCJYEqTr
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Roadway转发了
It was great getting to work with Tim D. at Notion and then to get to watch his team launch Roadway so quickly! Excited that Roadway is solving a problem we felt so acutely at Notion. https://lnkd.in/getTv8iT
Today, we’re excited to announce Roadway to the world. Growth marketing teams often have one of the largest budgets and are a huge driver of revenue within companies, but the tools we use to spend those budgets, measure impact, and scale those channels are stuck in the past. Our team has been sweating the details to build the dedicated platform growth marketing teams deserve. While we’re just getting started, Roadway is already helping companies like Notion, Graphite, and Eraser scale their customer acquisition faster and more effectively. In the future, Roadway will be the way growth marketing engines are built, scaled, and optimized end-to-end. Learn more here: https://lnkd.in/eW9dd3Dc If you want Roadway for your team you can join the waitlist or reach out directly or join the waitlist: roadwayai.com We’re also on Product Hunt today (thanks Ben Lang!): https://lnkd.in/eCJYEqTr