RMS Beauty

We're excited to introduce The Soirée Set—our second collaboration with D?en, just in time for the holidays! Following the success of our first collaboration, we wanted to bring our customers a collection that captures the warmth and richness of the season. This limited-edition set features two new, exclusive shades: Pinot Lip2Cheek and Champagne Luminizer, alongside our Kakadu Beauty Oil. This trio of essentials is cinched up in a luxurious black velvet drawstring pochette, thoughtfully, and exclusively, designed by D?en, just for this collection. “Beautiful and feminine design should be in perfect harmony with one’s makeup. We imagined and created what you would need for an evening makeup look with a seductive, just-bitten, innocent flush of deep burgundy color in an exclusive Lip2Cheek shade called Pinot. To catch and reflect a golden moonlight glow we included our newest shade of Luminizer. The best-looking makeup starts with radiant skin, and this set has it all—wrapped in velvet—including our Beauty Oil made with my preferred blend of adaptogenic herbs. Together, it becomes a romantic kiss between fabric and skin: what fashion and beauty dreams are made of.” - Rose-Marie Swift, founder and master makeup artist Here’s to the holiday season, timeless beauty, and collaborations that inspire. Learn more about our limited-edition collaboration > https://lnkd.in/egcS_i5m

When our community asks, we listen, and this partnership was no exception.?“So many comments in our community overwhelmingly ask when we are going to go to Ulta or say they wish they could shop there,” said Elaine S., chief strategic officer, RMS Beauty. “It has a really good audience for mature women, and the people I talk to always asked when I would be in Ulta,” said Rose-Marie Swift, Master Makeup Artist and Founder of RMS Beauty. “That was my choice, right from the beginning, of where I wanted to be.” Thank you WWD for spotlighting our incredible partnership with Ulta Beauty. You can read the full article here: https://lnkd.in/gapbY68f

The Legend Continues! When our community asked for lip oils, Rose-Marie Swift and our product development team took on the challenge to create a lip oil like you’ve never experienced before. Allow us to introduce you to Legendary Lip Oil: High-impact shine, low-maintenance lip color. To make this launch even more legendary we’re thrilled to announce the launch of our masterfully crafted, beautifully clean beauty collection at Ulta.com—our biggest retailer partnership to date! With Ulta Beauty's broad (and fiercely loyal) customer base of over 42 million beauty enthusiasts, the choice to partner with them was an exciting one for all of us at RMS. In addition to the Legendary Lip Oil, we’re thrilled to bring the Ulta.com audience our entire collection of clean makeup and skincare. What’s not to love about our latest innovation? Legendary Lip Oil comes in 8 iconic shades, all available exclusively on Ulta.com today, ahead of their arrival on rmsbeauty.com on October 14th. A special shoutout to the incredible team at Ulta Beauty for making this partnership a reality! Get ready to experience the luxurious sensation of our Legendary Lip Oil. Head over to Ulta.com to shop this exclusive launch now! https://lnkd.in/e_PTj4FJ

We’re on the move! If you feel like you've been seeing RMS everywhere you look, you're not wrong. From the streets of NYC to the beaches of LA, we're showing up in unexpected ways to bring clean beauty to new audiences. "While digital marketing is powerful and ever-present, there’s something undeniably impactful about marketing in the real world. For us, putting billboards on trucks, or even planes flying banners with our messaging on them, captures attention in ways digital ads can’t replicate. To us, it's about creating a tangible connection with you—not just behind a screen."- Kloe Colacarro Creative Director If you’re in the Los Angeles area, we suggest keeping your eyes peeled during your commute on 10/14.

With well over a decade of love, Living Luminizer is a legend in its own right. For more than fifteen years, RMS Living Luminizer has been an icon in the beauty world. Crafted by founder and master makeup artist Rose-Marie Swift, this game-changing product was born out of necessity to help achieve that perfect glow—effortless, natural, while looking makeup-free. As Rose-Marie worked her magic on Victoria’s Secret models, she realized the industry needed a clean, nourishing solution to create light-reflective brilliance without the glitter. Thus, the Living Luminizer was born, revolutionizing the way we think about highlighting and illuminating skin. It’s no surprise that this cult-favorite continues to steal the spotlight, with features from top publications like Vogue, Allure Magazine, Byrdie, Who What Wear and Town & Country Magazine Thank you to the press for celebrating our OG product that delivers that coveted lit-from-within look. Here’s to many more years of glowing skin! Discover what all the talk is about for yourself> https://lnkd.in/e98-jjhR

Marie Claire has named Rose-Marie’s red blush hack “the biggest makeup trend of 2024”. ?It’s no secret blush is having a major moment: It’s become the cornerstone of makeup routines online, with creators, influencers, and celebrities all centering their looks around blush. But red blush in particular is stealing the spotlight, and its rise to fame is attributed to our very own master makeup artist and founder, Rose-Marie Swift. In a viral TikTok video, she reveals that the secret to a natural flush is actually red blush. Watch now> https://lnkd.in/eXVKvMM4 Read more about how Rose-Marie inspired the red blush trend on our blog: https://lnkd.in/esUYe_ZF

After thousands of requests from our community for a tinted moisturizer and 7+ years in the making, we are so proud to finally be able to introduce you to your new everyday superpower: SunCoverup Super Tint SPF 50! Our latest innovation is an homage to Rose-Marie Swift's original and beloved UnCoverup. SunCoverup uses a non-nano mineral zinc oxide for an SPF 50, and boasts a 95% natural formula that is also 94% skincare-infused. We promise this is unlike any other tinted moisturizer or sunscreen you’ve ever tried and we can’t wait for you to add this game-changing formula to your routine. To celebrate the launch of this SPF superpower, we stepped out in our sunny hometown of Charleston, SC a few weekends ago to share SunCoverup with our favorite local tastemakers and community! From the marina to the shoreline, we played matchmaker with our 13 flexible shades of mineral-powered, silicone-free, tinted moisturizer with SPF. Our friends at Saltwater Cowboys mixed up the tastiest RMS custom cocktail for happy hour. Swim And Social Charleston + Girls That Give Charleston joined us for a beach cleanup on Sullivan’s Island—because we’re only about keeping the good, clean stuff around. We celebrated skin-loving ingredients with YOU, our clean community, and flexed Rose-Marie’s latest innovation, which we’ll be wearing year-round from sunrise to sunset. Ready to meet your new everyday superpower? We’ve got you covered. https://lnkd.in/eb6h3qPD

Wishing a happy 25th anniversary to Bluemercury. Thank you for being one of the first retailers to believe in RMS Beauty and for your continued support over all these years. To many more!

Even after 15 years of RMS Beauty, we're continuing to innovate and make strides. Thank you so much for the recognition and incredible honor Inc. Magazine

We launched our first-of-its-kind Legendary Serum Lipstick almost a year ago, and our community has eagerly awaited more shades of the nourishing, deeply-pigmented formula ever since. Today, we’re so happy to share that we made it happen in record time. Say hello to Legendary Lipstick: The Nudes. Five new lip-loving shades in the legendary formula you know and love with eight hours of hydration. These shades bring a subtle drama, inspired by those unafraid to show a little skin. Go Nude. Stay Legendary> https://lnkd.in/eMD4fYBK Why choose just one? Shop The Nudes Limited Edition Box Set> https://lnkd.in/eSYjczVe