RMS Beauty

We’re thrilled to announce a major milestone in our journey—RMS Beauty has officially cut the ribbon on our new office and warehouse location in Summerville, South Carolina! This marks a significant expansion for our team, as we have proudly been part of the Charleston community since 2009. Our new facility not only allows us to continue growing and innovating, but it also contributes to the local economy by creating new jobs and executive roles in the area. A huge thank you to our incredible team, the Summerville community, and our partners at Bridge Commercial for making this possible. This new space will serve as the heart of RMS Beauty's continued evolution, where creativity, collaboration, and innovation will lead us to even greater heights. The whole team joined us in celebrating, including our founder, Rose-Marie Swift, who reflected on the journey. “When I founded RMS Beauty, my vision was simple: to create beauty products that are not just clean, but truly nourishing—products that work in harmony with the skin, not against it. This wasn’t just about makeup; it was about changing the industry, proving that beauty and health can and should coexist. What started as a small but mighty mission has grown into something beyond my wildest dreams. And now, we take another big step forward.” Our CEO, David Olsen, was also there and shared some words: "We are thrilled to celebrate this milestone with our team and the Summerville community. This new location will allow us to continue to grow and innovate, while providing our customers with the highest quality clean beauty products." Here’s to a future full of exciting opportunities and boldly stepping into the next chapter of RMS Beauty!

Meet Cashmere Matte Eyelights! Matte shadows have never looked or felt like this before. Rose-Marie set out to redefine matte with a soft, cashmere-like texture and a subtle brilliance that brings life to your lids. As she puts it: "Matte eyeshadows can look dry, thick, and lackluster, so I wanted to give these a slight matte pearl finish with a subtle brilliance. The colors are inspired by 1950s pale pastels, with a hint of moodiness that feels modern. The innovative formula looks and feels soft like cashmere, as it’s infused with organic green tea and natural peptides to nourish the lids. Even though these shadows are matte, the color won’t crease. I love to layer them with our original Eyelights collection—they create a beautiful 3D effect. Pair with glowing, radiant skin and a matte lip." Rose-Marie Swift So, what makes Cashmere Matte Eyelights so special? ? The long-wearing, crease-proof formula you know and love, now with a soft matte pearl finish. ? Eight vintage-inspired shades blend effortlessly, offering a fresh take on matte that’s anything but flat. ? Skincare infused with organic green tea and natural peptides to nourish and firm the delicate skin on your lids. ? Upgraded packaging with a 100% recycled aluminum tube and precision needlenose tip for a mess-free application. This change was inspired by YOUR feedback—thank you for helping us enhance the experience! We can’t wait for you to experience the beauty and brilliance of Cashmere Matte Eyelights. https://lnkd.in/gHJGEVPU

Get Empowered! As a woman-founded brand with an 80% female workforce, uplifting and empowering women is at the core of everything we do. This year’s UN theme—“For ALL women and girls: Rights. Equality. Empowerment.”—couldn’t resonate more.? This week, we’re honoring the mentors and hype women who lift us up, offer wisdom, and never hold back on great advice—like our founder, Rose-Marie Swift. She’s been empowering our community for years by telling it like it is and sharing the lessons she’s learned along the way.? Take a moment to celebrate the women in your life, and get inspired by some empowering words from our number-one hype woman in our latest blog: https://lnkd.in/eNSZWMAV

We were thrilled to see ReDimension Hydra Powder Blush and Kakadu Beauty Oil recognized in Yotpo’s newly launched The Shoppers Have Spoken series! Yotpo, a leading eCommerce marketing platform, analyzed feedback from 51 MILLION SHOPPERS to uncover what they love, what they return, and what keeps them coming back. We're thrilled to share that: ? ReDimension Hydra Powder Blush was named a 2024 Hall of Famer—a true testament to its blendable, skin-loving formula that our customers can’t get enough of. ? Kakadu Beauty Oil was highlighted in the Clean Beauty Is So Hot Right Now category, proving that high-performance, nourishing ingredients are here to stay. A huge thank you to our community for trusting RMS Beauty with your skin and your glow.?https://lnkd.in/en5yRA_A

We're known for our groundbreaking clean makeup, so it was only a matter of time before we mastered the art of taking it all off. Introducing a cleaner way to cleanse: Kakadu Clean Cleansing Gel + Coconut Clean Cleansing Balm. These two new cleansers embody our commitment to providing masterfully crafted formulas that bring results you can feel. Now that’s clean confidence! “People get so attached to their cleansers. What they don’t realize is that switching it up is better for their skin. That’s why we made you two. We wanted to create nutrient-rich cleansers that meet our customer’s unique needs. Both of these cleansers are designed to remove makeup and excess buildup without stripping away the natural microbiome of the skin.”- Rose-Marie Swift We couldn’t be more excited for you to experience the power of double cleansing—yes, we recommend using both! Coconut Clean Cleansing Balm – A luxurious balm-to-oil formula that melts away stubborn makeup, sunscreen, and daily buildup while preserving moisture. Infused with Organic Coconut Oil, Kakadu Plum Seed Oil, and our RMS Adaptogenic Herbal Blend, it deeply cleanses and nourishes for soft, hydrated skin. Kakadu Clean Cleansing Gel – A refreshing gel-to-foam cleanser that purifies and balances without stripping. Powered by Apple & Babassu-derived surfactants, Wild Mint Leaf Extract, and Kakadu Plum Extract, it removes excess oil, SPF, and makeup while leaving skin soft, soothed, and glowing. Time to break up with your cleanser and go confidently clean. For a limited time receive a free RMS washcloth with the purchase of The Double Cleanse Duo. https://lnkd.in/eSUd-SRq

Another official TikTok for Business case study published with RMS Beauty and look at that 290% increase in ROAS! ?? First and foremost I need to thank Elaine S. and David Olsen for being such incredible partners to Amie. My favorite saying from Elaine is and will always be "I'll try everything once" and that's exactly how— together— we've led RMS Beauty to dominate on social media. https://lnkd.in/dASqu_ns A lot of work goes into publishing these case studies in partnership with TikTok and with our AMAZING Agency Partnerships Manager Natalya Oberoi. When I tell SEPHORA and Ulta Beauty brands not to endlessly brief, script, and box-in their founders with pre-determined marketing pillars, the outcome is something authentic that connects with real people. These are the results I'm pushing to achieve, especially when we leverage this content with a multi-pronged media buying strategy that includes a number of full-funnel solutions like Smart Performance Campaign (SPC), Spark Ads, value-based optimization (VBO), and Display Cards. Our Head of Paid Media Nicolette Brunetti was quoted here so eloquently: "Many brands have a valuable asset right in front of them— their founder! When Amie launched Founder Content with RMS Beauty, we discovered that TikTok users are eager for content directly from a brand's leadership. They’re curious about how the brand started and what it’s doing to stay relevant. The real magic happens when you combine a great storyteller with a team skilled at editing engaging TikTok videos. This approach helps scale content across the platform effectively. By focusing on content first, the results of your media budget become even more impactful, using insights from organic success to drive real business growth for brands."

We’re beyond thrilled to share that three of our clean beauty bestsellers have been nominated for the Allure Readers' Choice Awards this year: UnCoverup Concealer, ReEvolve Foundation, and SuperNatural SPF 30! While being nominated for any award is exciting, the Allure Readers’ Choice Awards are particularly so because we’re nominated by our customers and fans of RMS. Being recognized by all of you for our commitment to clean beauty is an honor, and we couldn’t be more proud of these standout products. We’d love your continued support in making them winners! Cast your vote before March 12th and help us celebrate the power of clean beauty. Allure Magazine Vote Now! https://lnkd.in/epK8CJwN

Our thoughts are with our beloved partners, team members, and community in Los Angeles, as well as everyone who has been and continues to be affected by the devastating wildfires. Today marks the launch of our Skincare Secrets Travel Kit, but instead of celebrating, we’re turning our focus to giving back. A percentage of today’s sales from the launch will be donated to our dear friend and partner, Brooke Baevsky also known on Instagram as @ChefBae. She, along with dozens of volunteers, has been working tirelessly, cooking and donating thousands of nutritious meals to those displaced by the wildfires and to the brave firefighters battling on the frontlines. In addition, we’ve donated hundreds of clean beauty care packages and RMS gift cards to community members affected and are actively participating in initiatives through our retail partner networks and other charities. But we want to do more. If you or someone you know has been personally affected by the wildfires, please DM us on Instagram so we can help replenish what was lost. Our hearts and love are with LA. Shop the Skincare Secrets Travel Kit> https://lnkd.in/ebxCDgPF If you’d like to donate directly or learn more about Brooke’s incredible cause you can visit > https://lnkd.in/eAjj7xUy

“When I was just getting started with RMS Beauty, I was rejected by every single lab I went to because they claimed that performance and clean ingredients simply couldn’t go hand in hand. That just proved to me how necessary creating these cleaner alternatives really were.” said Rose-Marie Swift, Master Makeup Artist and Founder of RMS Beauty + ChangeMaker Of The Year Finalist. Thank you BeautyMatter for recognizing Rose-Marie as a finalist for your ChangeMaker of the Year award, and for highlighting Rose-Marie’s clean beauty journey that began 15 years ago. Discover what drives Rose-Marie to stay committed to her mission, how she jumped through hurdles, and her one piece of advice for others who desire to make a difference. Here’s to many more years of innovative clean beauty! Read the full article here: https://lnkd.in/eV9zbCRV

Our theme for this holiday season was based around the classics—classic holiday nostalgia, our classic, clean makeup, and classic gifts. So when it came time to choose a Giving Tuesday partner, we thought, what’s more classic than the gift of a good book? That’s why this Giving Tuesday, we’re proud to partner with the Charleston Library Society to help foster a love of reading and learning in underserved communities near Charleston, South Carolina (our hometown!). For every purchase made on December 3rd, proceeds will go toward installing a Free Little Library in a neighborhood in need, providing access to free children’s books and fostering early literacy for kids aged birth to five.? Shop For Good> https://www.rmsbeauty.com/ Building a Brighter Future Through Books and Beauty> https://lnkd.in/e_xnwrEe