Rival IQ

The 2025 Social Media Industry Benchmark Report is here! We crunched the numbers on 5 million posts and 9 billion engagements to bring you the most comprehensive industry insights. Get the insights you need to refine your strategy and outperform the competition. Happy benchmarking!

Looking to fine-tune your social media strategy? A social media audit is the perfect place to start. To help you get started, we'll walk through the template slides and our example audit of Zara so you can see an audit in action.

A brand’s reputation isn’t just built on what it shares—it’s shaped by how it responds. This guide covers essential strategies for managing social media reputation, from building trust to navigating crises.

Ready to see which nonprofits are leading on social? Our Top Nonprofits on Social Media report is now live! ? Discover how top organizations drive real engagement, grow their impact, and reach new audiences with effective social strategies. Whether you're gearing up for year-end campaigns or looking to make a splash on #GivingTuesday, this report has insights to elevate your social media game.

?? Social media engagement rate is one of the most important metrics for measuring the success of your content. But do you know how it's calculated or what counts as a good rate? Our latest blog dives into everything you need to know, from benchmarking your performance to improving engagement with your audience. If you want to drive more interactions and meaningful connections, this guide provides actionable strategies to help boost your brand’s engagement rate. https://lnkd.in/gneEFnZF

Wondering what qualifies as a good engagement rate on Facebook? Our latest blog provides benchmarks to help you measure success and offers practical tips to increase engagement. Whether you’re aiming to better understand your current performance or looking for ways to boost interactions with your audience, this guide has you covered. Learn how to evaluate your Facebook strategy and start making data-driven decisions that can elevate your brand’s presence. https://lnkd.in/dieKTFmM

We’ve been following some of the biggest trends in pet brand social media strategy, and it’s clear that personalization and user-generated content are driving results for the top performers. The Farmer’s Dog is excelling by providing personalized content that speaks to their followers’ specific pet health needs, creating a strong connection with their audience. BarkBox and Bullymake are tapping into user-generated content to foster a sense of community, encouraging their customers to share their pet stories and experiences. Meanwhile, Redbarn Pet Products is driving engagement by combining educational content with fun, creative posts that make their brand memorable. These trends show how important it is for brands to focus on building genuine relationships with their audiences, rather than just promoting products. Curious to learn more? Check out the full report and rankings: https://lnkd.in/gaAMtARN ??

?? In today’s competitive landscape, having a strong social media brand is critical. Our latest blog covers the essentials of social media branding, including tips on creating a consistent message, developing a unique voice, and connecting with your audience in meaningful ways. Whether you’re just starting or looking to refine your brand, this guide offers actionable insights to help you build a powerful brand presence across platforms. https://lnkd.in/ghPMPC-G

We’ve been diving into Rival IQ’s latest report on the top 10 pet brands on social media, and brands like The Farmer's Dog’s Dog, BARKBOX, INC., and Chewy are showing us how it’s done. The Farmer’s Dog stands out by focusing on pet health with educational and personalized content that really resonates with pet owners. BarkBox is creating fun, playful posts that leverage user-generated content, keeping their followers engaged and building a sense of community. Chewy continues to shine with customer-focused interactions, ensuring their audience feels valued and heard across platforms. Meanwhile, brands like Litter Robot and Redbarn Pet Products are using unique strategies to boost engagement through creative campaigns and valuable insights for pet owners. If you’re curious about how these brands are succeeding and what you can learn from their strategies, check out the full rankings here: https://lnkd.in/gaAMtARN ??

?? Higher education institutions are evolving their social media strategies, but who’s leading the charge? Our new Higher Ed Social Media Engagement Report highlights the top performers and analyzes what’s working best. From content types to platforms, this report covers the key trends driving engagement. Whether you’re in higher ed marketing or interested in the latest digital trends, this report provides valuable insights to boost your social media presence. https://lnkd.in/gQt22wC