Rising Sun SEO

Let's talk about Organic vs. Paid Traffic. If you have a website for your business, you should be aware of the different kinds of traffic, as well as the benefits of each. So, what's the difference? Organic traffic is any traffic that your website receives without you paying for it. This can be when the visitor directly types in your website name, your website shows up in a search result, or someone clicked a link on another website or social network. Paid traffic is the opposite. It is any traffic to your website that you pay for. This normally comes in the form of advertisements whether through google or social media, but there are other means as well such as sponsored posts or buying links. Organic traffic brings a large number of benefits such as getting traffic to your site, building credibility, scalability, and high conversion rates as well as many more. The main downside to organic traffic is that you need to implement a good SEO strategy and keep up to date with current SEO trends and changes to search engine ranking factors. This is where you can hire an agency like us to do the dirty work for you. Paid traffic also has it's own advantages. Unlike with organic traffic, you can see results fast. In addition to quick results, you can launch ad campaigns on multiple platforms and change your target audience based on any insights you have gained from your campaign. However great that may sound, paid traffic does miss out on the ability to grow your businesses brand, and is more of a short term strategy than organic traffic. We find that both prove to be effective means of getting business, but think that organic traffic has a slight edge over paid traffic due to it building a strong foundation that will continually generate you traffic far into the future.

The idea that "SEO is dead" is something that has been going around a lot the last few years. This couldn't be further from the truth! We've found an article that goes over 15 different reasons all businesses NEED SEO. Here's the list summed up (our favorite is #15!) 1 - Organic Search is Most Often the Primary Source of Website Traffic 2 - SEO Builds Trust & Credibility 3 - SEO is the Best Way to Understand the Voice of the Consumer 4 - Good SEO Also Means a Better User Experience 5 - Local SEO Means Increased Engagement, Traffic & Conversions 6 - SEO Impacts the Buying Cycle 7 - SEO is Constantly Improving and Best Practices are Always Being Updated 8 - Understanding SEO Helps You Understand the Environment of the Web 9 - SEO is Relatively Cheap and Very Cost-Effective 10 - SEO is PR 11 - It’s a Long-Term Strategy 12 - It’s Quantifiable 13 - SEO Brings New Opportunities to Light 14 - If You’re Not on Page One, You’re Not Winning the Click – Especially With Zero-Click Results 15 - SEO is Always Going to Be Here The article gives great insight into how SEO can benefit every business out there. Check it out! https://lnkd.in/gAkZtqT