Right Side Up

Our own Krystina Rubino and Tyler Elliston recently spoke at #SXSW about the rise of podcast in the advertising space. 3 key takeaways: 1)??? Podcasts shape culture: When Saturday Night Live features Charli XCX spoofing a podcast ad, you know podcasts have become part of mainstream culture. Podcasting isn’t just a multi-billion dollar industry; it’s a powerful cultural force that allows brands to build truly authentic relationships with listeners. 2) ????? Trust hosts to represent your brand: Podcast hosts know their audience—and they know how to tell a compelling story. It’s understandable to feel protective about your brand, especially if it’s visually oriented. But don’t overlook the ability of podcasters to paint a picture with words, and vividly convey your brand’s personality and message through audio alone. 3)?? Look beyond direct attribution: Podcast listeners rarely click or convert immediately after hearing an ad. They’re usually multitasking: driving, cooking, working out. That means traditional attribution models, especially last-click, often undervalue the channel’s effectiveness. Instead, measure success through multiple methods, like pixel-based tracking, surveys, or broader KPI trends, to see the true impact of your ads.

Once-effective affiliate marketing strategies, like the familiar editorial funnel, no longer work. In our upcoming webinar, Ewen Finser, CEO of ReddVisible and Amy Scanlon, GM of the Affiliate Marketing Practice at Right Side Up, will take you through how to adapt your affiliate strategy in the face of gen AI and changes in buyer behavior. What you’ll get out if it: Tips for improving brand visibility, reputation, and gen-AI SEO performance—among other things. Ready to stay ahead of the affiliate curve? Save your spot today!?https://bit.ly/3FEmR1H

Chicago growth marketers! It’s time to spring into new connections and actionable learnings at our Growth Marketing Mixer on April 2. Join fellow marketers and the Right Side Up crew at Highline Pizza Bar for an evening of socializing, lively marketing discussion, and arcade games—bragging rights for whoever gets the highest Pop-a-Shot score! Cocktails and light bites are on us. Snag your spot before it’s too late!??? https://bit.ly/3FQwiLl

We’re thrilled to announce that we have partnered with CMO Alliance—and will be attending their CMO Summit Silicon Valley on April 29! If you're attending or interested in attending, let us know.?? We'd love to connect and discuss how we can help accelerate your growth. See you there! More information on the event: https://bit.ly/41xgowP

Whether you're growing a marketing function from scratch or looking to supplement key disciplines within your team, Right Side Up has a proven approach to resourcing that helps brands grow at any stage. Join us on March 19 for a Deep Dive to learn how we can help you fill necessary skills gaps to unlock potential within your marketing function, develop a distinct and competitive strategy, and elevate your team's capability to drive real results. Snag your spot below! ?? https://bit.ly/42TZScl #GrowthMarketing #B2BMarketing #Resourcing #MarketingHiring

Scaling isn't just about growth, it's about efficiency—and the most successful teams focus on optimizing revenue while controlling costs. On Growth Talks, Ian Yung, former SVP of Revenue at Tonal, joins host Krystina Rubino to share the profitability playbook every growth leader needs. Ian discusses balancing growth with financial discipline, how he helped Tonal build a game-changing growth strategy, and why creating a predictable revenue engine is key to long-term success. ??? Key Takeaways: Why Smart Founders Play the Long Game Chasing short-term wins doesn't lead to sustainable growth. Smart companies focus on strategy, efficiency, and fundamentals to build businesses that last. How to Build a Predictable Revenue Engine Successful scaling requires stability—not just rapid growth. Aligning marketing, operations, and finance helps teams make smarter, more strategic decisions. Behavioral Triggers Drive High-Intent Sales Customers don’t always buy when you expect. Targeting key life events—like home purchases or relocations—ensures you reach them when they’re ready. Why ‘Growth at All Costs’ No Longer Works The market has shifted. Profitability, efficiency, and financial discipline aren’t just trends—they’re what separate long-lasting businesses from the rest. ?? Catch the full conversation now: https://bit.ly/41J1dAu #GrowthMarketing #BrandStrategy #CustomerAcquisition #RevenueGrowth #DataAnalytics

Our team had the best time at #SXSW! Some of our most memorable moments ?? (spoiler alert: copious amounts of caffeine and podcast strategy were consumed) ?? We partnered with Recast to host a dinner at Juliet Italian Kitchen. The pasta di mare was ????. ? Several fellow growth marketers joined our coffee mixer at Cosmic Saltillo to connect, exchange ideas, spark creativity—and most importantly, get a sweet “Keep Marketing Weird” trucker hat. ?? Our very own Krystina Rubino and Tyler Elliston shared podcast-advertising gold during not one, but two dynamic panel sessions. (Stay tuned for insights; we’ll spread the wealth in another post soon.) ?? Last but not least—we connected with so many old and new faces, and learned from some of the most talented marketers in the world. What was your favorite SXSW moment? #SXSW #ATX #GrowthMarketing #PodcastAdvertising #AudioAdvertising #PodcastMarketing

Now that 2025 is underway, growth-minded marketing leaders must decide on the expertise, talent, and resources needed to drive results. If you're curious about... ?? the biggest challenges that prevent organizations from growing ?? how to strengthen your team’s capabilities to meet ambitious goals ?? ways to power marketing strategies that will differentiate you from your competitors ?? options for bridging skill gaps within your marketing department ...that's where Right Side Up comes in. Join us March 19 for a Deep Dive into all things Right Side Up, including how our approach to resourcing can help scale brands at any growth stage. We've done it for 1,000+ of the fastest growing brands like Lyft, DoorDash, and Gusto, and we can do it for yours, too. You won't want to miss this. Sign up below! ?? https://bit.ly/42TZScl

#SXSW2025 kicks off tomorrow ?? Catch Tyler Elliston and Krystina Rubino in Austin representing team Right Side Up. Want to know where to find them? Get more details below. ?? ?? “Start Your Day with RSU” Growth Marketing Coffee Mixer -https://bit.ly/4346IMC Friday, March 7 from 8:30 AM–?10:00 AM ??? The Culture Catalyst: How Brands Thrive on Podcasts - https://bit.ly/4iktMef Friday, March 7 from 2:30 PM –?3:30 PM ?? Branded Podcast vs. Audio Advertising: Decoding the Best Strategy for Your Brand with Robin Bennefield, Fatima Zaidi, and Margaux Natiello - https://bit.ly/3QCHMnZ Friday, March 7 from 4:00 PM – 5:00 PM #SXSW #ATX #GrowthMarketing #PodcastAdvertising #AudioAdvertising #PodcastMarketing

Our core values—Excellence, People, Honesty, Tenacity, and Curiosity—aren't just words. They define how we show up every day. This month, we’re thrilled to shine a light on Amanda Brief, Senior Event Marketing Manager at Right Side Up, as our Core Value Superstar for her commitment to Excellence! ? With over 15 years of #B2BMarketing experience, Amanda has played a key role in shaping RSU’s event strategy by bringing our community together through impactful webinars, executive dinners, in-person networking events, and more. She combines creativity and organization to ensure every event delivers real value to everyone who attends. Get to know Amanda and how she’s making an impact here at Right Side Up in her Talent Spotlight: https://bit.ly/4hesjFK