Right Side Up

Podcasting has been given the "Netflix effect" and creators are opting for subscription-based revenue models over ads. But here's the thing: Ads work. They work for publishers, advertisers, and listeners—and all for different reasons. In a recent webinar, we sat down with podcast advertising experts who shared their expertise on achieving and sustaining growth through podcast ads, but we drilled further down to learn: How exactly are smart marketers and publishers maximizing their podcasting advertising ROI? This deep dive goes beyond ads and subscription models alone and explores the ways you can combine strategies to achieve lasting, sustainable revenue. ?? ?? Read the full article: https://bit.ly/41u2c7H #PodcastAdvertising #AudioAdvertising #SubscriptionModels #ROI

A limited channel mix = limited growth. Expand confidently with insights from our new guide, written in partnership with Recast. What you’ll learn: ?? The best channels for your brand to test once you’ve scaled on major digital platforms ??? A tried-and-true testing framework that has worked for us—and thousands of clients ?? Which attribution methods and metrics to focus on when measuring new channel performance ???When to consider advanced measurement methods like media mix modeling (MMM) ?? How to operationalize the testing and iteration process A big thank you to Krystina Rubino, Lindsay Piper Shaw, and Michael Kaminsky for penning this invaluable piece. ?? Get the guide and start growing your channel mix today! https://bit.ly/4j0l5Gv

Lead with authenticity and you’ll turn first-time buyers into lifelong customers. On this week’s Growth Talks, Shruti Khatod, VP of Growth Marketing at Nutrafol, joins Krystina Rubino to share some key strategies behind Nutrafol’s growth and customer engagement. Shruti shares insights on the role of TV ads behind Nutrafol’s success, why media measurement is key to driving long-term revenue, and how to leverage authentic storytelling through influencer and creator partnerships. Here’s what you’ll learn: ?? Brand fuels growth: Your channels should amplify your story, not dilute it. ?? TV ads take time: Test, tweak, and get leadership buy-in. ?? Authenticity wins: Real customers and true fans build trust. ?? Diversify your strategy: A single channel won’t sustain growth. Catch the new episode of Growth Talks with Shruti Khatod: https://bit.ly/4l1bgtI

Who's heading to Chicago for Evolutions by Podcast Movement? Right Side Up's very own Grant Durando, Director of Offline Marketing is participating in two must-attend sessions where he and other experts in the audio and podcasting space will dive into the latest strategies and insights shaping the landscape. ?? The Art and Science of Branded Ads in Podcasts with Oskar Serrander, CEO and Co-Founder at?Wondercraft. | Tuesday, April 1, 2025 3:15 PM to 3:45 PM ?? High-Value, High-Intent: How Podcast Ads Deliver 50%+ Higher LTV and Unlock +44% Incremental Lift with Amelia Coomber, Chief Marketing Officer at?Podscribe,?Cassandra LaPrairie, Performance Marketing Lead of Audio at?Wise, and Max Mckendry. | Wednesday, April 2, 2025 3:15 PM to 3:45 PM Dive deeper into the details of each panel here: https://bit.ly/3DnEUZ0 Want to connect ahead of time or link up in the Windy City? Our DMs are open. ??

Our own Krystina Rubino and Tyler Elliston recently spoke at #SXSW about the rise of podcast in the advertising space. 3 key takeaways: 1)??? Podcasts shape culture: When Saturday Night Live features Charli XCX spoofing a podcast ad, you know podcasts have become part of mainstream culture. Podcasting isn’t just a multi-billion dollar industry; it’s a powerful cultural force that allows brands to build truly authentic relationships with listeners. 2) ????? Trust hosts to represent your brand: Podcast hosts know their audience—and they know how to tell a compelling story. It’s understandable to feel protective about your brand, especially if it’s visually oriented. But don’t overlook the ability of podcasters to paint a picture with words, and vividly convey your brand’s personality and message through audio alone. 3)?? Look beyond direct attribution: Podcast listeners rarely click or convert immediately after hearing an ad. They’re usually multitasking: driving, cooking, working out. That means traditional attribution models, especially last-click, often undervalue the channel’s effectiveness. Instead, measure success through multiple methods, like pixel-based tracking, surveys, or broader KPI trends, to see the true impact of your ads.

Once-effective affiliate marketing strategies, like the familiar editorial funnel, no longer work. In our upcoming webinar, Ewen Finser, CEO of ReddVisible and Amy Scanlon, GM of the Affiliate Marketing Practice at Right Side Up, will take you through how to adapt your affiliate strategy in the face of gen AI and changes in buyer behavior. What you’ll get out if it: Tips for improving brand visibility, reputation, and gen-AI SEO performance—among other things. Ready to stay ahead of the affiliate curve? Save your spot today!?https://bit.ly/3FEmR1H

Chicago growth marketers! It’s time to spring into new connections and actionable learnings at our Growth Marketing Mixer on April 2. Join fellow marketers and the Right Side Up crew at Highline Pizza Bar for an evening of socializing, lively marketing discussion, and arcade games—bragging rights for whoever gets the highest Pop-a-Shot score! Cocktails and light bites are on us. Snag your spot before it’s too late!??? https://bit.ly/3FQwiLl

We’re thrilled to announce that we have partnered with CMO Alliance—and will be attending their CMO Summit Silicon Valley on April 29! If you're attending or interested in attending, let us know.?? We'd love to connect and discuss how we can help accelerate your growth. See you there! More information on the event: https://bit.ly/41xgowP

Whether you're growing a marketing function from scratch or looking to supplement key disciplines within your team, Right Side Up has a proven approach to resourcing that helps brands grow at any stage. Join us on March 19 for a Deep Dive to learn how we can help you fill necessary skills gaps to unlock potential within your marketing function, develop a distinct and competitive strategy, and elevate your team's capability to drive real results. Snag your spot below! ?? https://bit.ly/42TZScl #GrowthMarketing #B2BMarketing #Resourcing #MarketingHiring

Scaling isn't just about growth, it's about efficiency—and the most successful teams focus on optimizing revenue while controlling costs. On Growth Talks, Ian Yung, former SVP of Revenue at Tonal, joins host Krystina Rubino to share the profitability playbook every growth leader needs. Ian discusses balancing growth with financial discipline, how he helped Tonal build a game-changing growth strategy, and why creating a predictable revenue engine is key to long-term success. ??? Key Takeaways: Why Smart Founders Play the Long Game Chasing short-term wins doesn't lead to sustainable growth. Smart companies focus on strategy, efficiency, and fundamentals to build businesses that last. How to Build a Predictable Revenue Engine Successful scaling requires stability—not just rapid growth. Aligning marketing, operations, and finance helps teams make smarter, more strategic decisions. Behavioral Triggers Drive High-Intent Sales Customers don’t always buy when you expect. Targeting key life events—like home purchases or relocations—ensures you reach them when they’re ready. Why ‘Growth at All Costs’ No Longer Works The market has shifted. Profitability, efficiency, and financial discipline aren’t just trends—they’re what separate long-lasting businesses from the rest. ?? Catch the full conversation now: https://bit.ly/41J1dAu #GrowthMarketing #BrandStrategy #CustomerAcquisition #RevenueGrowth #DataAnalytics