Right Side Up

Whether you're growing a marketing function from scratch or looking to supplement key disciplines within your team, Right Side Up has a proven approach to resourcing that helps brands grow at any stage. Join us on March 19 for a Deep Dive to learn how we can help you fill necessary skills gaps to unlock potential within your marketing function, develop a distinct and competitive strategy, and elevate your team's capability to drive real results. Snag your spot below! ?? https://bit.ly/42TZScl #GrowthMarketing #B2BMarketing #Resourcing #MarketingHiring

Scaling isn't just about growth, it's about efficiency—and the most successful teams focus on optimizing revenue while controlling costs. On Growth Talks, Ian Yung, former SVP of Revenue at Tonal, joins host Krystina Rubino to share the profitability playbook every growth leader needs. Ian discusses balancing growth with financial discipline, how he helped Tonal build a game-changing growth strategy, and why creating a predictable revenue engine is key to long-term success. ??? Key Takeaways: Why Smart Founders Play the Long Game Chasing short-term wins doesn't lead to sustainable growth. Smart companies focus on strategy, efficiency, and fundamentals to build businesses that last. How to Build a Predictable Revenue Engine Successful scaling requires stability—not just rapid growth. Aligning marketing, operations, and finance helps teams make smarter, more strategic decisions. Behavioral Triggers Drive High-Intent Sales Customers don’t always buy when you expect. Targeting key life events—like home purchases or relocations—ensures you reach them when they’re ready. Why ‘Growth at All Costs’ No Longer Works The market has shifted. Profitability, efficiency, and financial discipline aren’t just trends—they’re what separate long-lasting businesses from the rest. ?? Catch the full conversation now: https://bit.ly/41J1dAu #GrowthMarketing #BrandStrategy #CustomerAcquisition #RevenueGrowth #DataAnalytics

Our team had the best time at #SXSW! Some of our most memorable moments ?? (spoiler alert: copious amounts of caffeine and podcast strategy were consumed) ?? We partnered with Recast to host a dinner at Juliet Italian Kitchen. The pasta di mare was ????. ? Several fellow growth marketers joined our coffee mixer at Cosmic Saltillo to connect, exchange ideas, spark creativity—and most importantly, get a sweet “Keep Marketing Weird” trucker hat. ?? Our very own Krystina Rubino and Tyler Elliston shared podcast-advertising gold during not one, but two dynamic panel sessions. (Stay tuned for insights; we’ll spread the wealth in another post soon.) ?? Last but not least—we connected with so many old and new faces, and learned from some of the most talented marketers in the world. What was your favorite SXSW moment? #SXSW #ATX #GrowthMarketing #PodcastAdvertising #AudioAdvertising #PodcastMarketing

Now that 2025 is underway, growth-minded marketing leaders must decide on the expertise, talent, and resources needed to drive results. If you're curious about... ?? the biggest challenges that prevent organizations from growing ?? how to strengthen your team’s capabilities to meet ambitious goals ?? ways to power marketing strategies that will differentiate you from your competitors ?? options for bridging skill gaps within your marketing department ...that's where Right Side Up comes in. Join us March 19 for a Deep Dive into all things Right Side Up, including how our approach to resourcing can help scale brands at any growth stage. We've done it for 1,000+ of the fastest growing brands like Lyft, DoorDash, and Gusto, and we can do it for yours, too. You won't want to miss this. Sign up below! ?? https://bit.ly/42TZScl

#SXSW2025 kicks off tomorrow ?? Catch Tyler Elliston and Krystina Rubino in Austin representing team Right Side Up. Want to know where to find them? Get more details below. ?? ?? “Start Your Day with RSU” Growth Marketing Coffee Mixer -https://bit.ly/4346IMC Friday, March 7 from 8:30 AM–?10:00 AM ??? The Culture Catalyst: How Brands Thrive on Podcasts - https://bit.ly/4iktMef Friday, March 7 from 2:30 PM –?3:30 PM ?? Branded Podcast vs. Audio Advertising: Decoding the Best Strategy for Your Brand with Robin Bennefield, Fatima Zaidi, and Margaux Natiello - https://bit.ly/3QCHMnZ Friday, March 7 from 4:00 PM – 5:00 PM #SXSW #ATX #GrowthMarketing #PodcastAdvertising #AudioAdvertising #PodcastMarketing

Our core values—Excellence, People, Honesty, Tenacity, and Curiosity—aren't just words. They define how we show up every day. This month, we’re thrilled to shine a light on Amanda Brief, Senior Event Marketing Manager at Right Side Up, as our Core Value Superstar for her commitment to Excellence! ? With over 15 years of #B2BMarketing experience, Amanda has played a key role in shaping RSU’s event strategy by bringing our community together through impactful webinars, executive dinners, in-person networking events, and more. She combines creativity and organization to ensure every event delivers real value to everyone who attends. Get to know Amanda and how she’s making an impact here at Right Side Up in her Talent Spotlight: https://bit.ly/4hesjFK

A great brand isn’t just about the product—it’s about the community behind it. In this episode of Growth Talks, Branca Ballot, VP of Marketing at Glide, joins host Krystina Rubino to share how she built and scaled high-performing growth teams—and why community is at the heart of it all. Here’s what you’ll learn: ?? How personalized marketing builds lasting customer relationships ?? The team structures that drive sustainable growth ?? Why smart experimentation creates stronger engagement If you’re serious about turning customers into a thriving community, don’t miss this conversation. Listen now! ???? https://bit.ly/3DaI2HH #MarketingStrategy?#CustomerEngagement?#CommunityBuilding?#Leadership?

Q1 is nearly over, and one thing is clear: it will be nearly impossible for marketers to drive results if they continue to rely on old-hat strategies because traditional playbooks aren’t cutting it anymore. So, what can they do instead? ?? We had a chance to sit down with top growth marketers from Reddit, Inc. and Right Side Up during a recent fireside chat where they shared the areas of marketing they're most looking forward to acting on this year. In our latest breakdown, we compiled all of their insights and the actions you can take to capitalize on these trends—the ones redefining how brands will drive sustainable growth in 2025 and years to follow. ?? Check them out here: https://bit.ly/3D2Uids

#SXSW is one week away! ?? Check out the video from Krystina Rubino, GM of our Offline Marketing Practice, to learn how you can connect with the Right Side Up team in #ATX, or keep reading to see where you can find us around town: 1?? Start Your Day with RSU Join us at our coffee meetup on March 7 to connect and trade notes with fellow growth marketers. Plus, snag a “Keep Marketing Weird” trucker hat. RSVP: https://bit.ly/4346IMC 2?? Attend our panel sessions at SXSW ? The Culture Catalyst: Why Your Brand Needs to Join the Podcast Conversation | Friday, March 7 at 2:30 PM Learn why podcast advertising is a powerful tool for brands to deeply engage with audiences, reduce reliance on digital ads, and secure cultural relevance through authentic, peer-driven conversations. Learn more & add this session to your Favorites: https://bit.ly/4iktMef ? Branded Podcast or Audio Advertising? Decoding the Best Strategy for Your Brand | Friday, March 7 at 4:00 PM This panel explores the two main podcast marketing strategies—creating a branded podcast or sponsoring existing shows—offering expert insights on their value, goals, and how brands can choose the right approach. Learn more & add this session to your Favorites: https://bit.ly/3QCHMnZ 3?? Find us on the event floor We'll be walking around the expo with our “Keep Marketing Weird” trucker hats—find us to get yours. Can't wait to see y'all in Austin! ?? #SXSW2025 #GrowthMarketing

Yesterday, we hosted our first-ever Spark Session! ?? These bite-size lessons are designed to help marketers accelerate their growth in quick, 30-minute snaps. You can catch a replay of the event, How to Accelerate Your Sales Cycle with B2B Advertising, where B2B ads expert Kevin Lord Barry shared insights on: ?? Collaborating with sales and product teams to act on ad leads ? Timing updates to your ad copy and creative for maximum impact ?? Using offers like incentives or discounts to boost conversions ?? Launching retargeting campaigns to nurture pipeline leads Check it out ?? ?? ?? https://bit.ly/40u9PdU #MarketingInsights #GrowthMarketing #B2BMarketing