100%

March 25, 2025 - 100% Eyewear is thrilled to announce its official licensing partnership with Major League Baseball (MLB). This strategic collaboration marks a significant milestone as 100% Eyewear becomes an Major League Baseball (MLB) Authentic Collection licensee bringing cutting-edge technology and unmatched style to the world of professional baseball. This partnership unites two iconic brands known for their dedication to excellence, performance, and innovation. 100% Eyewear is celebrated for its pioneering lens technology, delivering unparalleled clarity and protection, making it the preferred choice for athletes who demand the best. Now, as an official on-field licensee of MLB, 100% Eyewear is set to enhance the visual experience for players and fans alike. #Ride100Percent #MLB #Baseball #Vision #Sport #Eyewear #Partner #SeeMoreofWhatMatters

The 100% crew had a weekend at the MXGP of France ????

A bold fusion of color and performance. This new collection embraces the power of color to inspire a fresh perspective. The 100% Sport Performance sunglasses blend cutting-edge functionality with a bold new palette, ensuring you perform at your best with both purpose and style. Discover a fresh perspective with the new 100% color collection

Calm and fully focused on every turn?? We’re proud to announce our new partnership with?Trinity Racing Together, our eyes are turned on the finish line and we see the gold more clearly than ever. ??

A new era begins. 100% joins forces with?UAE Team ADQ?for the Women’s WorldTour—pushing limits, chasing victories, and seeing the race like never before. Welcome to the family ??

Did you know that 100% provides equipment like sunglasses, snow goggles, hats, helmets and more to support CAF clinics? Protective gear is a crucial part of staying active!

100%, a leader in high-performance goggles and eyewear, announces its partnership with Red Bull KTM Factory Racing, a dominant team in MXGP. This collaboration brings together two brands focused on innovation, performance, and style. Starting with the 2025 MXGP racing season, Red Bull KTM Factory Racing athletes, including Lucas Coenen, Andrea Adamo, Marc-Antoine Rossi, Sacha Coenen, and Simon L?ngenfelder, will be equipped with 100% cutting-edge goggles and performance products. This partnership will ensure athletes compete with the highest level of clarity, protection, and confidence?

100%, a leader in high-performance goggles and eyewear, announces its partnership with Red Bull KTM Factory Racing, a dominant team in MXGP. This collaboration brings together two brands focused on innovation, performance, and style. Starting with the 2025 MXGP racing season, Red Bull KTM Factory Racing athletes, including Lucas Coenen, Andrea Adamo, Marc-Antoine Rossi, Sacha Coenen, and Simon L?ngenfelder, will be equipped with 100% cutting-edge goggles and performance products. This partnership will ensure athletes compete with the highest level of clarity, protection, and confidence?

100% Eyewear Announces Exciting Multi-Year Partnership with Tom Pidcock. ? January 15, 2025 – 100% Eyewear proudly announces a groundbreaking partnership with Olympic champion cyclist Tom Pidcock. This collaboration brings together 100%'s heritage of performance innovation and Pidcock's extraordinary talent, setting a new standard for excellence in sports eyewear.? 100% Eyewear, a leader in high-performance sports optics, has long been at the forefront of design and technology, catering to elite athletes across disciplines. This partnership with Tom Pidcock represents a union of shared values: precision, innovation, and a relentless pursuit of perfection. "Tom Pidcock is an athlete who embodies the spirit of 100%," said Ludo Boinnard, CEO of 100%. "His achievements across multiple cycling disciplines and his dedication to pushing the boundaries of what’s possible align perfectly with our commitment to delivering eyewear that enhances performance and protection. We are thrilled to have him join the 100% family." ? "Partnering with 100% feels like the perfect fit for me," said Tom Pidcock. "Their unmatched innovation and performance, combined with a style that truly complements my own, make this collaboration something I’m genuinely excited about. I’m excited to contribute to the evolution of their eyewear and share these advancements with the cycling community.?

INTO THE FIRE - The Max Palm Signature Goggle Max Palm brings the heat with the newest release in our Riders Series, featuring the premier Norg goggle. Max is known for relentlessly pushing the limits to redefine freeride skiing and wanted to do the same with his first signature goggle. The strap of Max’s Norg goggle is emblazoned with a black-on-black silicone flame design complemented by a HiPER Black Mirror 3D Plane molded lens complete with Max’s signature etched in the lower corner. Ignite your ride with the new Max Palm Signature Goggle.