Richard Childress Racing

???????? ???????????????? ????? ??????? ?? ?????????????? ???? ?? ???????? ?????? ??????????? In the world of NASCAR, understanding sponsorship goes beyond just slapping a logo on a car. One of the most frequently asked questions we get is: “?????? ??????? ???????? ?? ?????????????? ???? ?? ???????? ?????? ?????????” Safe to say everyone wonders that, and it's an interesting question but one that has never been clearly answered. So, to set the record straight once and for all, here’s the definitive answer to the sticker price tag question: The cost…cannot be accurately calculated, actually. Not trying to be funny…there is an explanation, so bear with us. The problem with this question lies with the question itself. To those unfamiliar with the sport, a NASCAR sponsorship starts and ends with branding on a race car. Don’t get us wrong, on-car branding is great for awareness, creating a very efficient way to have a national television presence, as well as connecting the sponsor to the driver and team. But branding is only the tip of the iceberg; it’s just one piece in a set of assets that makes up a complete sponsorship platform. To fully capitalize on a sponsorship platform, our partners take advantage of all the assets made available to them. While each one in of itself is impactful, together the full platform really moves the needle in connecting the sponsor with its target audiences. When our partners buy a race car logo sticker, they also capitalize on connecting with their audiences by utilizing the full platform of assets included. For example, beyond on-car branding, some assets that our partners utilize include VIP hosting and exclusive hospitality at the track, offering customers, prospects, and C-suite executives unforgettable experiences like meet-and-greets with drivers, hauler tours, pit box seating, and more. Additionally, our drivers can serve as celebrity brand ambassadors, helping further promote the partnership on a wider social/digital media scale. The opportunities for B2B networking and connectivity are also significant, allowing our partners to build valuable relationships within the industry. Sponsorship is not only about car logos and eyeballs; it is about utilizing a robust platform of assets that generates impact with key audiences, from fans in the stands to C-level executives. #NASCAR #Sponsorship #Branding #Marketing #Partnerships #SportsBusiness?

Can you believe that February is almost over and we’re already racing into month number three? ????? Speaking of racing… and the number three… did you know our friends at Richard Childress Racing help spotlight our year-round programs supporting children in need? — Not only are they incredible supporters of our National programs, and their local chapters, but with Austin Dillon and his No. 3 Toys for Tots Chevrolet, they also help “drive home” a powerful message of hope and joy. We’re thrilled to continue our partnership with RCR this year. — Be sure to visit the RCR Museum online store to pick up your Toys for Tots gear. We’ll remind you to tune in on our race days so we can watch together as we drive the message of hope across the finish line. Get your gear here: https://lnkd.in/eQU2p3kX

Start your engines and tune in! Global Industrial Racing is excited to be back on the track with Richard Childress Racing and Austin Hill at the Circuit of the Americas in Austin, TX. Get ready for high-speed action and competition! #GlobalIndustrialRacing #WeCanSupplyThat?

?? We're Hiring: Graphic Designer The Graphic Designer will be responsible for creating the marketing design elements across all platforms while adhering to overall brand identity and voice.?The position will be responsible for both team and partner creative on social media, websites, POS, promotional elements and additional outlets. The graphic designer should be able to develop concepts from ideation through execution and effectively communicate the plan. This position requires a results-driven individual who is passionate, detailed-oriented and works well in a team environment. The position reports to the Sr. Manager, Digital Marketing. Key Responsibilities: ? Collaborate with Sr. Manager, Digital Marketing on creative direction and strategy to ensure visual content is aligned with the brand’s objectives ? Create weekly and race-day graphics to be used across all social media channels and at-track assets ? Create marketing and promotional assets for team partners and internal business units ? Develop consistent brand image for all communications – both internal and external ? Work with business development team to generate sales materials and presentations ? Ability to take ideas from concept to completion ? Design additional elements for team including banners, flags, apparel, signage and more ? Assist with logo development and maintaining brand identity through consistency ? Author and develop style guides and brand guidelines ? Assist content team with social media posting and coverage ? Support digital marketing team with larger projects Qualifications: ? Bachelor’s degree in graphic design or similar field preferred ? Ability and desire to work at both the strategic and tactical levels ? Self-starter and motivator while also being an active team player? ? Ability to multi-task in a high-volume work environment and meet multiple deadlines ? Strong attention to detail, both visually and grammatically ? Experience working with all social media platforms and knowledge of the landscape, trends, networks and toolset ? Proficient knowledge of Adobe suite of products including Photoshop, Illustrator and After Effects; Microsoft suite including PowerPoint, Word, Excel ? Understanding of the Canva platform for business development presentations ? Working knowledge of motion graphic and 3D graphic software (Blender or similar) ? Some travel required (weekday and weekend) To apply, please send your resume to [email protected] #Hiring #JoinOurTeam #GraphicDesign #CreativeJobs #MarketingDesign #DesignCareers #Motorsports

NEWS: Rebel Bourbon – the Official Bourbon of Richard Childress Racing – announced the limited-edition release of Kyle Busch 108 Single Barrel Bourbon. Read more: https://lnkd.in/eSchMjre

Last weekend, the 2025 NASCAR season kicked off with an exciting Daytona 500 that included several noteworthy moments. According to NASCAR, the race saw 331 green-flag passes for the lead—the most ever at Daytona—along with 56 lead changes, the most in the NextGen era in the Daytona 500. TV viewership for the NASCAR Cup Series was strong throughout the weekend, with year-over-year increases in all Cup Series racing events, including qualifying, the Duels, and the Daytona 500. According to FOX Sports, the Daytona 500 was the most-watched sport of the weekend with an average of 6.76M viewers during the race. It's an excellent time to be a part of this dynamic platform. NASCAR offers an unparalleled opportunity for brands to engaged with millions of passionate, loyal fans. #NASCAR #Motorsports #Daytona #SportsBusiness #Sponsorship

?? We're Hiring: Human Resource Manager The Human Resource Manager will plan, lead, direct, develop, and coordinate the policies, activities, and staff of the Human Resource (HR) department, ensuring legal compliance and implementation of the organization's overall strategy. Key Responsibilities: - Oversee the daily workflow of the HR department - Lead recruitment, hiring, training, and performance management - Ensure compliance with federal, state, and local employment laws - Manage compensation, benefits, employee relations, and more - Supervise HR Generalist and Wellness Coordinator What We're Looking For: - 5+ years of HR management experience - Bachelor’s degree in Human Resources, Business Administration, or related field (preferred) - SHRM-CP or SHRM-SCP certification (highly preferred) - In-depth knowledge of employment-related laws and regulations - Excellent verbal and written communication skills - Excellent interpersonal and negotiation skills - Excellent organizational skills and attention to detail - Excellent time management skills with a proven ability to meet deadlines - Strong analytical and problem-solving skills - Strong supervisory and leadership skills - Ability to adapt to the needs of the organization and employees - Ability to prioritize tasks and to delegate them when appropriate - Thorough knowledge of employment-related laws and regulations - Proficient with Microsoft Office Suite or related software - Proficiency with or the ability to quickly learn the organization's payroll and benefit administration system To apply, please send your resume to [email protected]. #NASCAR #HumanResources #HRManager #MotorsportsJobs #Hiring #HRCareers #JoinOurTeam

The CW Network says it drew 1.8 million viewers for Saturday's NASCAR Xfinity United Rentals 300 at Daytona, per Nielsen fast nationals, the best for a race in that series since spring Talladega 2022 and the most-watched Daytona season opener since 2020.

?? We're Hiring: Engineering Interns for Summer 2025! We’re looking for enthusiastic and motivated Engineering Interns to join our premier race team this summer in Welcome, NC! This internship provides a unique opportunity for engineering students to gain hands-on experience and exposure to multiple technical motorsports disciplines within the aerodynamics and performance groups. As an intern, you will assist in various tasks related to race car performance, data analysis, and vehicle system testing. KEY RESPONSIBILITES: DiL (Driver-in-Loop) Sessions: Assist in the setup and execution of DiL sessions to evaluate vehicle performance. Data Analysis: Work with data analysis tools such as Pi Toolbox and Motec I2 to process and interpret data from simulation and track data. Component Scanning: Assist with the use of metrology tools to scan and analyze race car components for vehicle setup and cataloguing. Software Development: Aid in the creation of proprietary software tools for data analysis, vehicle performance, and system optimization. Race Strategy Support: Use race strategy tools to help with weekly pre-event preparation, planning, and execution. Cross-Disciplinary Exposure: Work on collaborative projects involving the aerodynamics, powertrain, and vehicle dynamics groups. DESIRED QUALIFICATIONS: Current Enrollment: Bachelor's degree in progress (Sophomore, Junior, or Senior) in Motorsports Engineering, Mechanical Engineering, Aerospace Engineering, or a related field. Technical Skills: -Proficiency in Microsoft applications (Excel, Word, PowerPoint, Power BI, Power Automate). -Experience with Python, MATLAB, and .NET is highly preferred. -General understanding of CAD packages (PTC Creo, Windchill, NX, etc.). Problem-Solving: Strong analytical and problem-solving skills, with the ability to think critically and work effectively in a fast-paced environment. Motivation & Dependability: Eagerness to learn, a dependable work ethic, and a proactive attitude toward tasks. Soft Skills: Excellent communication, collaboration, and teamwork abilities. WHY JOIN US? Hands-On Experience: Gain exposure to the cutting-edge technologies and processes that drive performance in motorsports. Learning Opportunity: Work alongside industry professionals and receive mentorship in a fast-paced, high-performance environment with an organization that has been racing for over 50 years. Career Development: Build your network and gain valuable experience in data analysis, engineering, and race strategy preparation. To apply, please send your resume to [email protected]. #NASCAR #Hiring #MotorsportsInternship #EngineeringInternship #JoinOurTeam

Richard Childress Racing has plans to reassert itself as the home team for NASCAR’s core blue-collar fanbase under new president Mike Verlander, leaning into its history at a time when some other teams are trying to position themselves as the sport’s future. ??: "If you’re a guy or a gal who wakes up in the morning and you bust your back all day working your butt off, and you have a little grit up your nails, you definitely have a strong work ethic, we want to be your team. That’s something you’ll hear from us a lot. Our team – it is what it is, it’s a hard-working group of folks in Welcome, N.C. We’re not going to back away from the fact that we’re in Welcome. There are teams with slicker taglines and flashier shoe games, but that’s not who we are.”