?? Had the pleasure of attending Molly Bruckman from Mutiny enlightening talk "B2B web personalization: creating high converting personalized experiences" at Sequel.io, hosted by the dynamic Oana Manolache.
?? Molly brilliantly highlighted the significance of personalizing websites in today's digital landscape. With 40% of us looking to personalize our sites, her insights on leveraging data for creating dynamic user experiences were spot-on!
?? The concept of a 'pyramid approach' to experimentation and CRO, starting with broad A/B testing and scaling to personalized experiences, truly resonated. It's not just about reaching audiences; it's about reaching them right.
?? The shift from 'one-size-fits-all' to tailored, industry-specific content marks a new era in digital marketing. It's amazing how small, focused changes can lead to substantial lifts in engagement and conversions.
?? Molly's discussion on the rise of fractional leaders in 2024 was particularly thought-provoking. As teams shrink, the value of experienced, adaptable professionals is skyrocketing.
#sequel.io ?#MarketingInnovation #WebsitePersonalization #ReframeAI #FutureTrends