RF|Binder

It’s officially?Fordham University?round two tomorrow! Applications are still open for RF|Binder’s 2025 Associate Program, a growth-fueled, full-time opportunity for new grads. If you missed our info session at Fordham Rose Hill earlier this month, join us at the upcoming Arts, Media & Marketing Career Fair at Fordham’s Lincoln Center campus tomorrow, Thursday, February 27th. Our career fairs give students the chance to hear the firsthand experiences of Fordham alumni who are building their careers at RF|Binder, an award-winning PR and communications firm. After an incredible turnout at Rose Hill, we can’t wait to meet more Rams at Lincoln Center! Sign up now via Handshake! #RFBcareers #hiring

Clear, strategic communication isn’t just about getting the message out—it’s a critical driver of business success. Over the past two years, we’ve conducted extensive research to understand how the world’s leading companies align their business objectives with their communication strategies. Today, we’re proud to unveil the RF|Binder 2025 Clarity Index?, a data-driven benchmark that maps key elements of our proprietary Clarity Lens Framework? across 100 of the world’s largest and most influential corporations. Our findings reinforce what we’ve long known: organizations that communicate with clarity are better positioned for growth, engagement, and long-term success. Yet even among top companies, there is room for improvement. At RF|Binder, we’re committed to helping businesses refine their messaging, build deeper audience connections, and drive impact through strategic communications. We look forward to discussing our insights and partnering with organizations ready to elevate their communications approach. How do leading brands measure up? Where are they falling short? Find out in the full report here: https://lnkd.in/eukS3udj #claritymatters #clarityindex #strategiccommunication #corporatereputation

How clear is your communication strategy? In today’s complex, fragmented landscape, clarity is more critical than ever. At RF|Binder, we’ve seen how strategic, aligned, and well-crafted messaging can directly impact reputation, engagement, and business growth. That’s why we developed the Clarity Lens Framework?—a data-driven approach that connects your business and communications strategies, ensuring every message resonates with the right audience, through the right channels, in the right way. Coming soon: The 2025 Clarity Index?, where we analyze how top global brands measure up. Are they truly advancing business objectives? Are they speaking to the issues their audiences care about? Before the report drops, get familiar with our Clarity Lens Framework in our three-part blog series: https://lnkd.in/enn9ehEN #comingsoon #claritymatters #clarityindexreport #strategiccommunications #claritylens

So, what’s happening with TikTok? That’s the big question right now for social media users and industry professionals everywhere. When TikTok shut down in the U.S. on January 19th, it seemed like its fate had been sealed. Then, just 12 hours later, the app returned. Now what? Our latest?Digital?Dive?covers this month’s major developments in all things?digital?technology, including updates on the current state of?TikTok,?Buzzfeed’s new social media platform,?DeepSeek’s emergence as an AI disruptor, and so much more. Get the full scoop below. #DigitalDive #DigitalMarketing #SocialMedia #AdTech #Newsletter?

RF|Binder is spreading the love this Valentine’s Day! Our client Paris Baguette North America’s latest menu is making hearts flutter, and our team at RF|Binder is proud to play a role in generating well-earned media attention! As Paris Baguette accelerates its expansion toward 1,000 North American cafés by 2030, we’re proud to partner with them to elevate their brand and amplify their presence on a national scale. From Valentine’s Day specials to National Croissant Day deals, we’re driving visibility, securing impactful coverage, and creating standout moments that reinforce Paris Baguette’s position as the leader in the elevated neighborhood bakery café category. Since kicking off our partnership, we’ve secured breakthrough media opportunities that have increased brand visibility and have helped drive sales during key moments, strengthening brand awareness. Check out our website to read the full case study and see how we’re turning strategy into success: https://lnkd.in/eU7MuM8R A big thank you to the journalists who helped bring these stories to life! Joseph Lamour and Chrissy Callahan at NBC News' TODAY Mike Snider at USA TODAY Kalin Ned at Trend Hunter Bernadette Giacomazzo at RetailWire Katherine Rodriguez at NJ.com

AI and space technology have been at the forefront of global conversations in recent years, shaping economies, politics, and our everyday lives. As these industries?rapidly evolve, it’s critical for businesses to adapt and innovate alongside them. At RF|Binder, we’re proud to support our client,?Relm Insurance, in amplifying their voice and leadership in navigating these emerging economic frontiers as the key to long-term growth. Relm CEO and founder?Joseph Ziolkowski recently spoke with?Gia Snape, editor at?Insurance Business America, to discuss the company’s expansion strategy, and how its pioneering new insurance solutions for AI and the space economy. As Gia highlights, Relm achieved an impressive 85% growth rate and doubled its headcount last year – a testament to its bold approach in accelerating innovation. Looking ahead into 2025, Relm is expanding into the UK, Europe and Asia while developing cutting-edge insurance solutions tailored for the future. Joseph told Gia, “A lot of our growth ties back to the vision for Relm: making innovation resilient.” Tune into the full conversation below to learn how Relm is promoting innovation by shaping the future of risk management in the AI and space exploration industries: https://lnkd.in/g9Ddw38j #RFBClient #mediarelations #AI #spaceexploration #technology #insurance #riskmanagement?

Calling all?Fordham University?seniors! Applications are still open for RF|Binder’s prestigious 2025 Associate Program. This full-time position gives new college grads the opportunity to break into the exciting world of public relations at an award-winning, people-first, and growth-fueled firm. Our next Associate Program info session will take place at Fordham’s Rose Hill campus this Wednesday, February 12th. Join us to hear from Fordham alumni who are building their careers at RF|Binder—gain insights into their experiences, career paths, and what makes this program special. Can’t make it to Rose Hill this week? We’ll also be at the Career Fair at Lincoln Center on February 27th — stay tuned for more info. We can’t wait to meet the Ramily! Sign up today via Handshake. #fordhamuniversity #careers #hiring #FCRH #FCLC

Exciting news!?Ted Deutsch, Executive Managing Director of?Taft Communications, a division of RF|Binder, has been honored in the?ROI-NJ?Influencers Power List 2025 for Public Relations, Marketing & Communications. We are proud to be working alongside the Taft team and thrilled to celebrate Ted’s outstanding leadership in PR, marketing, and communications for clients in New Jersey and beyond.?

At RF|Binder, continuous learning drives our work. Last week, our Paid & Digital team launched our firmwide Lunch & Learn series with an insightful session led by Adam Poleski and Isabella Cerutti from Storygize. As a leading programmatic DSP specializing in native advertising, Storygize showed us how data-driven platforms can revolutionize digital advertising—harnessing data & insights to optimize content performance and strategically select placements and channels. We’re excited to bring these insights to our clients across sectors—from food & beverage, financial services, sustainability, and healthcare & life sciences —creating meaningful connections with their target audiences and optimizing campaign performance at every touchpoint to further drive impact. A special thank you to Adam and?Isabella?for kicking off our?Lunch & Learn?series with such a valuable and informative session! #LunchAndLearn #DigitalMarketing #NativeAds #LearningAndDevelopment

Big thanks to Jill Metzger and Morrison Shafroth for sharing their thoughtful reflections on being part of 1% for the Planet. We couldn't be more proud to work alongside RF|Binder! Read the piece: https://lnkd.in/eRTXRwmu?