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???????? ???? ???????????? ?????????????? ??????????????????? Which one should we use at which stage of product launch? If you're launching a product on Amazon, one of the biggest questions you’ll face is: Should I use auto or manual product targeting for my PPC campaigns? The truth is, both have their place—but knowing when to use each can make all the difference in your product’s success. When you’re launching a new product, it’s tempting to rely on auto campaigns to “test the waters.” Auto campaigns cast a wide net, often targeting irrelevant keywords. This can train Amazon’s algorithm to focus on the wrong search terms, hurting your product’s visibility. This is why starting with manual targeting is often the smarter move. ???????????? ?????????????????? allow you to define your keyword family—the specific terms you want to rank for. This ensures Amazon’s algorithm learns the right keywords from the start. After about a week of launching, it’s essential to check how many keywords are indexed in your backend. For example, if you find that certain keywords are already indexed, you can take those keywords and insert them into your manual targeting campaigns. This helps refine your strategy and ensures you’re focusing on the most relevant terms. You can use tools like search term reports, brand analytics, and do competitor research to identify high-potential keywords. Insert these into your manual campaigns to improve targeting accuracy. Now a question might arise… ???????? ???? ?????? ???????? ??????????????????? Auto campaigns aren’t useless—they have their place! We should run them alongside our manual campaigns, especially for new product launches. This is because we get quicker data from Amazon when using automated campaigns. After a week, we can then switch to more precise, manual targeting. And… They’re especially helpful during seasonal events like Prime Day, Black Friday, or Mother’s Day. During these times, auto campaigns can help you discover new, trending keywords you might not have considered. They’re also great for keyword discovery. Once your manual campaigns are running smoothly, auto campaigns can uncover additional keywords to add to your manual strategy. And now comes an important concept… ?????? ???????????????? ????. ?????????????? ?????????????? Here’s the thing: The more keywords your product is indexed for, the better. Manual campaigns help you focus on the right keywords from the start, improving your chances of ranking for them. As your campaign performance improves (e.g., moving from 0/100 to 20/80 or 30/70 PPC sales ratios), you can shift your focus to ranking for those keywords. ?????? ??????????????????: Start with manual targeting to define your keyword family and train Amazon’s algorithm correctly. After a week, check which keywords are indexed in your backend and add them to your manual targeting.

???????????? ???? ?????????????????? ???????????? ?????? ???????????????? ????????????????????: ???????????????????? ???????????????? ?? When it comes to managing Amazon PPC, both manual and automatic approaches offer unique advantages. Here’s a breakdown of actionable insights to help you decide which strategy suits your business goals: Manual PPC Management: Precision and Adaptability 1?? Premium Optimization: Manual management provides complete control, enabling more tailored strategies for better performance. 2?? Data-Driven Adjustments: PPC managers can analyze 7-day and 30-day windows to identify trends and optimize campaigns accordingly. 3?? SKU-Level Strategy: A manual manager has visibility into stock levels, ensuring ad spend is directed toward in-stock, high-priority SKUs. 4?? Competitor Insights: Manual oversight allows managers to track competitor deals and pricing trends, adapting strategies in real-time. 5?? Strategic ACOS Decisions: Managers can intentionally bear higher ACOS on certain keywords to achieve long-term goals like organic keyword ranking, a nuance that tools often miss. 6?? Dynamic Pricing Decisions: PPC managers can adjust product pricing strategically, aligning with market trends and competitive data. Automatic PPC Management: Efficiency at Scale 1?? Bulk Campaign Management: Automatic tools excel in managing large catalogs efficiently, handling multiple SKUs simultaneously. 2?? Factor Specific Targeting: Set a target ACOS (e.g., 20%), and the tool will adjust bids automatically to maintain that threshold. However, it doesn’t consider keyword ranking objectives. 3?? Limited SKU Awareness: While tools automate PPC adjustments, they lack visibility into stock levels, which must be monitored separately. 4?? Missed Strategic Opportunities: Tools optimize based on set parameters but may not recognize long-term strategies like maintaining high ACOS for ranking purposes. Choosing the Right Approach Use manual management for smaller catalogs, high-priority products, and when in-depth strategic adjustments are required. Opt for automatic tools when managing large catalogs or when efficiency and scalability are the primary goals. Pro Tip: Combine both approaches! Start with automatic campaigns for efficiency, and overlay manual management for premium optimization on top-performing or strategic SKUs. Want to unlock the full potential of your Amazon PPC campaigns? DM us for a personalized strategy session! ??

???? ???????? ?????????? ???????? ???????????? ???????????? ???? ?????????????? ?????????? ?????? ?????????????? ???????? The looming threat of a dockworkers' strike on the U.S. East and Gulf Coasts is already impacting the shipping industry, with freight rates set to rise significantly in January 2025. Here's what you need to know: ?????????????? ?????????????? ???????? ?????????????????? ?????? ???????? ???? ??.??. ???????? ??????????: Rates have climbed to approximately $4,581 per 40-foot equivalent unit (FEU), marking a 9.1% increase. ?????? ???????? ???? ??.??. ???????? ??????????: Rates have risen to about $6,074 per FEU, a 7.7% uptick. These hikes are attributed to shippers expediting cargo to avoid potential disruptions from the anticipated strike. ?????????????????? ???????? ?????????? ?????? ?????????????? ???????? ?????? ???????? ???? ??.??. ???????? ??????????: Expected to surge by an additional $1,500, representing a 30% increase, bringing rates to around $5,950 to $6,100 per FEU. ?????? ???????? ???? ??.??. ???????? ??????????: Anticipated to rise by $1,000, a 15% increase, elevating rates to approximately $6,950 to $7,100 per FEU. These projections are based on current market analyses and the potential impact of the strike. ?????????????????????????????? ?????? ???????????????? To navigate these challenges: Advance Shipments: Where possible, expedite shipments before the strike's potential onset to avoid higher costs and delays. Explore Alternative Routes: Consider rerouting cargo through unaffected ports or utilizing air freight options, keeping in mind the associated costs and capacity constraints. Stay Informed: Maintain close communication with logistics providers and monitor updates from port authorities to adapt strategies promptly. The situation remains fluid, and shippers should prepare for potential disruptions and increased costs in the coming weeks. Proactive planning and flexibility will be essential to mitigate the impact on supply chains. How is your business preparing for these potential disruptions? Share your strategies in the comments below. ??

What Is Keyword Cannibalization? Keyword cannibalization occurs when you target the same keyword in multiple campaigns or ad groups. Instead of one campaign dominating the keyword and gathering actionable data, impressions and clicks are spread across multiple campaigns, diluting performance. Think about it like this: Instead of sharpening one tool, you’re spreading your effort across several, making them all less effective. How Keywords Canibalization Impacts Amazon PPC 1?? Diluted Data: Bidding on the same keyword across multiple campaigns makes it harder to identify which campaign or ad group is driving results. 2?? Spread Clicks and Conversions: You end up splitting traffic between campaigns, potentially leading to wasted ad spend without quality data. 3?? Complicated Optimization: With performance data spread thin, fine-tuning your campaigns becomes more challenging, leading to inefficiencies in keyword management. Common Scenarios Where Cannibalization Happens Manual and Automatic Campaigns Running Simultaneously: For example, if you’re targeting an exact match keyword in a manual campaign and the same keyword in an automatic campaign, clicks may get diverted to the auto campaign at suboptimal bid levels. Similar Products with Overlapping Keywords: If you’re selling similar products (e.g., dog collar A and dog collar B), both might compete for the same keyword, leading to internal competition. How to Spot Keyword Cannibalization 1?? Analyze Search Term Reports: Look for keywords that are generating clicks and conversions across multiple campaigns. 2?? Use Bulk Files: Download bulk operations files to identify overlapping keywords in your campaigns. 3?? Review Impressions and Spend: If a keyword has inconsistent impressions or higher spend in multiple campaigns, it’s a sign of cannibalization. How to Manage and Prevent Keyword Cannibalization ? Consolidate Campaigns: Limit targeting the same keyword across campaigns. Focus on a single, well-structured campaign or ad group. ? Negative Keyword Targeting: Add exact match keywords as negatives in auto campaigns to ensure traffic goes to your manual campaigns. For similar products, use negatives to prevent overlap between their campaigns. ? Prioritize Manual Campaigns: Allocate your bids and optimization efforts to manual campaigns for high-value keywords while letting auto campaigns run discovery. ? Optimize for Search Placement: Focus your bids on placements (like “Top of Search”) to dominate the targeted keyword in a single campaign. Final Thoughts Keyword cannibalization in Amazon PPC isn’t as damaging as in SEO, but awareness is essential. By spotting overlapping keywords, consolidating efforts, and optimizing your campaigns, you can improve ad performance and profitability.

?????? ??????????-?????????????? ???????? (??????) ???? ?????? ???????? ???????????????????? ???????????? ???? ???????????? ?????? When it comes to Amazon PPC, everyone’s talking about TACoS, ACoS, and ROAS. But there’s one metric that quietly holds the key to your campaign’s success: ??????????-?????????????? ???????? (??????) Here’s why CTR matters more than you think ???????? ???? ?????? ?????? ?????? ???????????? ?????? ????????? CTR measures the percentage of people who saw your ad and clicked on it. A higher CTR indicates your Product is: - Relevant to the audience. - Engaging, grabbing shoppers’ attention in a crowded marketplace. ???????? ?? ?????? ?????? ?????????? ?????? If your CTR is below average, here’s what might be wrong: - Unoptimized Main Image - Irrelevant Keywords: You’re bidding on terms that don’t match shopper intent. - Wrong Placement ?????? ???? ?????????????? ???????? ?????? ?????????????? ???????? ???????????????? Use a high-quality main image that highlights your product’s unique features. ???????????? ???????? ?????????????????? Analyze your search term reports and focus on high-intent keywords that drive clicks. Add negative keywords to avoid irrelevant traffic. ??/?? ???????? ???????? ?????? Use tools like PickFu or Amazon’s Manage Your Experiments to test variations of images, titles, and copy. ?????????????? ?????????????????? ?????????????????????? Check if “Top of Search” placements are outperforming others and adjust bids to capitalize on those. ?????? ?????? ???? ?????? ???????????? ?????????? A high CTR means: ???????? ??????????????????: Your ad resonates with the audience. ???????????????? ??????????????????????: A shopper who clicks is closer to converting. ???????????? ???????????????? ???????? ???????? ???????????????????? ????????: Amazon rewards relevance and high CVR Rate which results in improvement of organic ranks. ?????????? ??????: Amazon’s algorithm reduces costs for ads that perform well. At REWAds, we focus on optimizing CTR alongside other metrics to ensure your ads don’t just appear—they perform. What’s your biggest challenge with boosting CTR? Let’s solve it together—drop your questions below!

Ordering too much and risking excess inventory or ordering too little and facing stockouts? Managing inventory involves math. Check out these 7 inventory management elements to make most economical decisions about your inventory. ??. ???????????????? ?????????? ???????????????? ?????? Economic Order Quantity (EOQ): Determine the optimal quantity to order that minimizes total costs, balancing inventory holding costs and ordering costs. By finding the sweet spot between ordering too much and risking excess inventory or ordering too little and facing stock outs, you can maximize cost efficiency and maintain customer satisfaction. ??. ?????????????? ?????????? (??????) Identify the inventory level at which you should reorder to avoid stockouts, considering lead time and demand variability. By establishing the right ROP, you can ensure that you have sufficient stock available to meet customer demands without incurring unnecessary holding costs. 3. Safety Stock Maintain a buffer quantity of stock to account for unexpected demand fluctuations or delays in replenishment. Safety stock acts as a safeguard against unexpected events, such as sudden spikes in customer orders or delays in the supply chain, allowing you to fulfill orders promptly and maintain customer trust. ??. ???????????????? ???????? Calculate the expenses associated with holding inventory, such as warehousing, insurance, depreciation, and obsolescence. By understanding the carrying cost of your inventory, you can assess the financial impact of holding stock over time and make informed decisions about cost reduction strategies or inventory optimization. ??. ?????????????????? ???????????????? ?????????? Measure how quickly your inventory is sold and replaced over a specific period to optimize cash flow and minimize holding costs. A high inventory turnover ratio indicates efficient inventory management, ensuring that your capital is not tied up in slow-moving or obsolete stock, but rather in products that generate revenue. ??. ?????? ???????????????? Categorize your inventory based on its value and prioritize management efforts accordingly. Classify items into A, B, and C categories based on their contribution to revenue or profit to allocate resources effectively and maximize profitability. ??. ???????????? ?????????????????????? Use historical data, market trends, and other factors to estimate future demand, enabling proactive inventory planning and preventing stockouts or excess inventory. Accurate demand forecasting allows you to align your inventory levels with anticipated customer demand, reducing the risk of lost sales due to insufficient stock or surplus stock tying up your resources.

Let’s uncover five common PPC pitfalls and how to fix them to supercharge your ad performance?? 1?? Not Using Broad Match Modifiers in Sponsored Brands Video Ads ?? The Mistake: Broad match keywords without modifiers often lead to irrelevant traffic, wasting ad spend on search terms that don’t convert. ? Fix It: Use broad match modifiers by adding a “+” before essential keywords (e.g., +kids shoes). This ensures your ads only appear for searches containing those specific terms, narrowing your reach to more relevant audiences. 2?? Not Utilizing Catch-All Campaigns for Low-CPC Sales ?? The Mistake: Ignoring low-bid, automatic campaigns means missing out on profitable, low-cost opportunities. ? Fix It: Create a catch-all campaign with minimal bids. This captures long-tail keywords that competitors overlook, bringing in conversions at a lower cost while providing valuable keyword insights. 3?? Believing Amazon’s Suggested Bids Are Accurate ?? The Mistake: Taking Amazon’s suggested bids at face value can lead to overspending or underperforming campaigns. ? Fix It: Treat suggested bids as a starting point, not a rule. Adjust bids based on performance data, profitability targets, and campaign goals to ensure your budget is used effectively. 4?? Neglecting Negative Keyword Targeting in Category Campaigns ?? The Mistake: Without negative keywords, your ads can show up for irrelevant queries, leading to wasted spend. ? Fix It: Regularly review your search term reports to identify irrelevant queries and add them as negative keywords. This improves targeting, reduces waste, and boosts campaign efficiency. 5?? Ignoring the Impression Share Report ?? The Mistake: Overlooking the Impression Share Report means missing critical insights into your ad’s visibility against competitors. ? Fix It: Use this report to monitor your share of impressions in market against the keywords. If your impression share is low, but Conversions are high on a keyword adjust bids and budgets strategically to improve ad placement and capture more market share. Why It Matters By addressing these common mistakes, you can: ? Reduce wasted ad spend. ? Boost conversions and ROI. ? Position your products more effectively against competitors. ?? At REWAds, we help sellers optimize their PPC campaigns with proven strategies.? Want to take Amazon ads to the next level? DM us to get started! Which of these mistakes have you faced in your campaigns? Share your experience in the comments below! ??

Ordering too much and risking excess inventory or ordering too little and facing stockouts? Managing inventory involves math. Check out these 7 inventory management elements to make most economical decisions about your inventory. ??. ???????????????? ?????????? ???????????????? ?????? Economic Order Quantity (EOQ): Determine the optimal quantity to order that minimizes total costs, balancing inventory holding costs and ordering costs. By finding the sweet spot between ordering too much and risking excess inventory or ordering too little and facing stock outs, you can maximize cost efficiency and maintain customer satisfaction. ??. ?????????????? ?????????? (??????) Identify the inventory level at which you should reorder to avoid stockouts, considering lead time and demand variability. By establishing the right ROP, you can ensure that you have sufficient stock available to meet customer demands without incurring unnecessary holding costs. 3. Safety Stock Maintain a buffer quantity of stock to account for unexpected demand fluctuations or delays in replenishment. Safety stock acts as a safeguard against unexpected events, such as sudden spikes in customer orders or delays in the supply chain, allowing you to fulfill orders promptly and maintain customer trust. ??. ???????????????? ???????? Calculate the expenses associated with holding inventory, such as warehousing, insurance, depreciation, and obsolescence. By understanding the carrying cost of your inventory, you can assess the financial impact of holding stock over time and make informed decisions about cost reduction strategies or inventory optimization. ??. ?????????????????? ???????????????? ?????????? Measure how quickly your inventory is sold and replaced over a specific period to optimize cash flow and minimize holding costs. A high inventory turnover ratio indicates efficient inventory management, ensuring that your capital is not tied up in slow-moving or obsolete stock, but rather in products that generate revenue. ??. ?????? ???????????????? Categorize your inventory based on its value and prioritize management efforts accordingly. Classify items into A, B, and C categories based on their contribution to revenue or profit to allocate resources effectively and maximize profitability. ??. ???????????? ?????????????????????? Use historical data, market trends, and other factors to estimate future demand, enabling proactive inventory planning and preventing stockouts or excess inventory. Accurate demand forecasting allows you to align your inventory levels with anticipated customer demand, reducing the risk of lost sales due to insufficient stock or surplus stock tying up your resources.

Why Analyzing TACoS at the Child ASIN Level is a Game-Changer for Variations ?? Managing PPC for a product with multiple variations - like different colors and sizes - can be tricky. You might think that looking at parent ASIN TACoS is enough, but here’s the problem: It hides the real story of what’s working and what’s not. To truly understand your performance, you need to analyze TACoS at the child ASIN level. Here’s why ?? Let’s Break It Down with an Example Imagine you’re running PPC for a product with 10 color variations and 5 size variations. That’s 50 child ASINs. Now: Your parent-level TACoS gives you a general idea of how the product is performing. But child-level TACoS reveals which specific variation is driving the most orders. Let’s say your data shows the white color in XL size gets the most orders. That’s gold. Here’s how you use it: Boost Your PPC Strategy 1?? Improve CTR and CVR by Advertising the Winning Variation If white XL is your top seller, use it in your PPC Campaigns. Advertising yellow or another size could drop your click-through rate (CTR) and conversion rate (CVR) because customers are gravitating toward white XL. 2?? Use the Best Performer to Sell Other Variations Highlighting the top-performing variation can drive traffic to the listing, increasing overall CTR. Shoppers who land on your listing might still explore and buy other colors or sizes, boosting sales across all child ASINs. The Ripple Effect on Parent-Level TACoS By focusing your campaigns on the winning variation, you not only: Optimize ad spend for the top seller Drive traffic to the listing But you also improve the overall TACoS for the parent ASIN, as the winning variation’s success lifts the entire listing. ?? Want to see how this strategy can work for your account? DM us for a free consultation. What’s your biggest challenge with advertising product variations? Let’s solve it together - drop your questions below! ??

Your Main Image Could Be Costing You Sales (Here is How to Fix It) ???? On Amazon, your main image is your first impression - it’s what stops a shopper from scrolling past your product. If your main image doesn’t grab attention, you’re leaving sales on the table. Common Mistakes with Main Images 1?? Cluttered Composition: Too many props or unnecessary elements make your image look busy. 2?? Low Resolution: Blurry or pixelated images scream “untrustworthy.” 3?? Poor Lighting: Dull or uneven lighting can make your product look unappealing. 4?? Missing Features: If your product has unique qualities, they need to stand out immediately. How to Fix It Here’s how to turn your main image into a scroll-stopping sales driver: ? Follow Amazon’s Guidelines: Pure white background No text, logos, or watermarks. Product must fill 85%+ of the frame. ? Highlight Key Features: Showcase what makes your product unique. For example, if you’re selling a backpack with extra compartments, ensure they’re visible in the image. ? Use High-Resolution Images: Aim for 1600px on the longest side to enable zoom functionality, which is proven to increase conversions. ? A/B Test Your Images: Use tools like PickFu or Amazon’s Manage Your Experiments feature to test which image gets more clicks and conversions. Pro Tip: Don’t Ignore Competitor Analysis Browse competitor listings to see what their images are doing right and wrong. Then, craft a main image that outshines theirs by highlighting your unique selling points. Why It Matters Your main image isn’t just an image—it’s a gateway to your listing. A strong main image can: ? Increase CTR by catching the shopper’s eye. ? Improve conversions by showcasing your product’s best features. ?? At REWAds, we specialize in creating scroll-stopping, conversion-boosting images that help your products dominate search results. Ready to elevate your listings? DM us to get started. What’s the biggest challenge you’ve faced with your Amazon images? Share below—we’d love to help! ??