RevShoppe

AI isn’t here to replace your instincts—it’s here to challenge them with cold, hard data. Your gut feeling about that deal means nothing if the data says otherwise. Too many sales reps hold onto deals that are already dead, just because they want to believe their VOC was a magic ticket. But AI? AI doesn’t care about ego or optics—it shows the facts. No activity. No engagement. No sign of life. That deal isn’t closing. AI forces us to confront the truths we don’t want to face. Wishful thinking doesn’t work anymore. Ready to bring integrity back into your pipeline? It starts with letting AI strip away the BS. Watch the full conversation ??

2025 will be the year GTM teams unlock the full potential of AI maturity—and operations leaders are at the center of it all ?? Their deep understanding of systems, integrations, and data flows makes them uniquely positioned to drive transformational change. But how do you turn this advantage into a systematic AI strategy that delivers results? Join tomorrow's webinar with Kyle Coleman, Courtney Sylvester, and our own Jason Vargas where they’ll explore the practical steps to make AI work for your GTM strategy in 2025. Register now for this critical planning session ?

We've got cars that drive themselves, but most sales teams are still stuck forecasting like it's 1995. Relying on reps to give a forecast with no data or evidence to back it up? That's not just outdated, it's reckless. We're living in a world where AI can predict outcomes with increasingly better precision, yet companies are still playing the guessing game with spreadsheets and backward-looking financial analysis rooted in historical trends. Check out our AI Maturity Model to start forecasting with real confidence ?

Curious how AI can elevate your revenue operations? Join RevShoppe, Copy.ai, and Openprise in a live webinar on building streamlined, AI-powered workflows that have real results. Key takeaways: ?? Leveraging data for precision ?? Creating targeted content at scale ?? Aligning your strategy from insights to deployment ?? Register now ??

Going into 2025 without a plan for AI is just as risky as assuming you can replace your entire sales team with it next year. Instead of diving headfirst or waiting too long, now is the time to create a strategic approach. Start by mapping your funnel, pinpointing the areas where AI could immediately improve efficiency. Think of AI as your ally in strengthening four core pillars: technology, content, people, and data—these aren’t just buzzwords but crucial components for sustainable growth. Imagine integrating AI to analyze customer engagement DATA, identifying which CONTENT types resonate most with each segment and using your TECHNOLOGY to automatically generate personalized, targeted emails for each stage of the buying journey. This frees up your PEOPLE to focus on high-value tasks like strategic planning and relationship building rather than manual content adjustments. Too many companies want to overhaul everything all at once. The smarter move? Stack rank what matters most, prioritize the smallest gap with the biggest impact, and start with a pilot. Scaling AI should be a strategic, stepwise process, not a reaction to industry hype. Check out our AI Maturity Model and get your roadmap ready for 2025. ??

Amid the surge of flashy business cases advocating for AI as a direct replacement for human roles, we need to question whether this trajectory is truly beneficial—or dangerously shortsighted. Yes, AI is advancing fast, but it's not ready to "run the show." AI still fabricates information, breaks under pressure, and misses critical nuances. To believe it can take over human roles in complex business processes next year is to buy into a lie and someone else's agenda. AI is a powerful tool but trusting it blindly without proven fit is reckless and risks eroding customer connection, adaptability, and the human touch that still defines brand integrity. Throughout history, technology has consistently replaced certain manual tasks, but it has also created new opportunities, reshaping rather than eliminating the workforce. Just as assembly lines automated physical tasks but created new roles in quality control, logistics, and design, AI has the potential to redefine roles rather than outright replace them. The decision to integrate AI agents or other advanced tools should ultimately align with each business’s unique solutions, culture, and growth strategy. AI adoption isn't a one-size-fits-all solution; it’s a powerful tool, but only when thoughtfully applied to areas where it makes sense. The reality is, framing AI as a replacement is a dangerous path not only for businesses but for society as a whole. AI can indeed handle data-heavy and routine tasks, freeing humans to focus on the nuanced, creative, and relationship-driven aspects that machines cannot replicate. This isn’t about machine taking over—it’s about trusting it to augment humans. We stand at a pivotal moment, where the goal should be coexistence, not replacement. Rather than trading human insight and ingenuity for unproven AI solutions, we should be building a future where AI and humans work in tandem, each amplifying the other's strengths to drive sustainable, innovative growth. The true power of AI lies in collaboration, not domination. To build that balanced future, we need to dig deeply into the workflows that power GTM and revenue generation. These efforts aren’t about superficially replacing a human face with AI in complex sales conversations; they’re about identifying the granular, discrete processes that form the backbone of revenue operations. AI’s real value lies in smart, incremental integration—not an all-or-nothing gamble. There’s a clear path to leveraging AI to optimize specific, proven workflows without risking what makes your business unique. Start with tangible, reliable applications that enhance productivity and revenue generation. It’s not about “go big or go home”—that’s another lie. Explore our guide (link in comments) to see exactly where AI can make a difference today, safely and effectively.

It’s not enough to prove your change works—once you’ve done that, the real challenge is getting executive buy-in. But here’s the harsh reality: Many leaders won’t see the value until you show them what they stand to lose. It’s no longer about ROI; it’s about the cost of inaction. Once execs see that a small change can drive massive results, saying “no” means admitting they’re okay with being left behind. So, what’s worse? The fear of change, or the fear of missing out entirely? Watch the full conversation now! (link in comments)

Rolling out change across an entire organization at once? That's a huge risk, and usually a mistake. Yet so many companies go all-in from the start, setting themselves up for failure. Why not start with a small tiger team instead? Prove it works, get the win, and then scale. If it fails, no harm--you can iterate with minimal fallout. Smart change happens in small, controlled steps, not massive leaps. Why gamble with something so big when you don't have to?

Most companies are diving headfirst into AI purely out of FOMO, not strategy. They're throwing money at the latest tech without aligning it to real business goals--and guess what? That approach won't deliver the magic ROI ?? they're chasing. Real transformation? It's a marathon, not a sprint. Slowing down to build a solid foundation before layering AI on top is the only way to see lasting impact. Check back soon for the full conversation between Jason Vargas and Manny Medina.

Would you trust AI to sell you something? Here's the thing--AI is already in a 'sales cycle' with us, constantly proving its worth. The real question is: how long until we let AI fully handle the pitch? Trust is the foundation of every great [sales] relationship, and we're still figuring out if AI has earned it. Watch this clip with Jason Vargas and Manny Medina, and stay tuned for more insights.