RevPartners转发了
Taking a page out of Alex Eaton's book... Here's our webinar recap on Scaling GTM with Clay + HubSpot! ???? ?????? ?????????????????? → Better data = better results. If your outbound motion isn’t working, it’s likely due to incomplete or inaccurate data. → Clay is a data clearinghouse. It unifies your data, enriches it, and routes it into GTM workflows that drive conversions. → AI is reshaping sales. SDRs are evolving into GTM engineers who build automated systems to generate more leads and replies. ?????? ???????? ?????????? → Clay starts as a blank canvas. Knowing what you need is critical. → Enrich contacts with phone, email, LinkedIn, and other key data points. → GTM engineers automate workflows to push data into CRM, sequences, and warehouses. ?????????? & ?????????????????? → CRM Enrichment & Sales Assistant HubSpot form submissions → Clay → fill in missing data → back to HubSpot. Less friction in forms = more submissions. → Website Visitor Data Capture RB2B identifies anonymous visitors → Clay enriches company/contact data → HubSpot & Smartlead trigger outreach. → High-Intent Visitor Capture (HubSpot + CommonRoom) CommonRoom tracks company-level engagement → Clay finds contacts → HubSpot & Smartlead initiate outreach. → ABM Play: Ad Engagement → Outreach Clay sources a target account list → HubSpot syncs to LinkedIn for ads → Fibbler tracks engagement → Clay finds key contacts. → HubSpot Reporting & Attribution Contacts created: Use Clay to enrich and match HubSpot records. Conversion funnel tracking: Identify the impact of Clay-enriched contacts (e.g., 652 added → 175 MQLs → 7 qualified deals). → Deal attribution: Track Clay’s influence on pipeline ($125K generated, 10 deals, 5 influenced campaigns). ??&?? ???????????????????? → Who needs Clay? Ask yourself: Are you happy with your data enrichment? Are you collecting all the data you need? Do you see gaps in your funnel conversion metrics? If you answered “yes” to all, you may not need Clay—but most companies do. → What’s the first step? Start with data quality. Garbage in = garbage out. Fix your data before optimizing messaging or channels. → How does AI impact sales? SDRs are shifting into GTM engineers, designing automation that generates more leads and replies. ???????? ?????????? → Audit your CRM and data enrichment process. → Test a Clay workflow for outbound or inbound enrichment. → Connect with a GTM engineer to optimize automation. For more actionable workflows, guides, and takeaways, check out our RevOps Academy page here: https://lnkd.in/d6DfWPys And thanks to Clay and Yash Tekriwal ?? for being such great partners!