RevPartners

This was a fun coversation. Went deep with my buddies ?? Harris Kenny and Brendan Tolleson on the recent moves LinkedIn has been making with companies that are pushing the boundaries of what's allowed on the platform (ie scraping and automation). It's a really interesting topic, and think we covered a range of views. Curious what you all think about this? Was it fair to only ban Apollo and Seamless? Should they be doing more/less? Is profile data LinkedIn's or is that personal information that you own at the end of the day? Lots of nuance here... Would love to hear your thoughts, and you can hear some of ours on the latest GTM Crossroads episode (I'll link in the comments).

Founders, you’re not playing the same game anymore. In Episode 4 of CRO Better, Brendan Tolleson sits down with Liz Christo (Stage 2 Capital) to unpack how growth planning has fundamentally changed in this new venture landscape. The TL;DR? Rising expectations. Fewer resources. Zero room for misalignment. Here are 5 takeaways for anyone trying to scale with discipline (and still sleep at night ??): ? $1.5M–$2M ARR is the new entry point You used to raise a Series A with $500K. Not anymore. Efficiency, usage, and traction are now the price-of-entry. ? Growth whiplash is real Raise fast in 2021. Cut burn in 2022. Re-accelerate in 2024. Founders are stuck in a cycle of conflicting advice. In this episode, Liz and Brendan bring clarity. ? 3-track planning > one-size-fits-all Maintain, Stretch, Upside. Build leading indicators for each, then earn your right to grow. ? Focus on fewer metrics that actually move the needle If you're tracking 20 KPIs, you’re tracking none. Align your team around 3–5 that matter. ? AI and lean ops before headcount Ask: What if we didn’t hire? Let that drive your strategy. Efficiency is the unlock. This is a must-listen if you’re a founder, GTM leader, or board member navigating today’s venture realities. ?? Watch the full episode with Liz Christo here: https://lnkd.in/eYG4-bhu ?? More of a reader? We got you, blog post by Adam Statti here: https://lnkd.in/eUH_WYT7

?? We’re proud to be sponsoring Southbound 2025! ?? If you're a sales, marketing or revops leader or founder in Atlanta (or anywhere nearby!) and you're serious about growth, GTM strategy, and some high-impact networking... then this event is a cannot miss. ??May 21st, 2025| Atlanta, GA Join us for: ??A-list speakers. Best selling authors, CEOs, and leaders of big brand companies. ??Tactical insights. You’ll leave with new knowledge to scale your business. ??Exclusive networking & VIP dinners. Be in the right room, with the right people. We’re excited to be part of this elite gathering of operators, investors, and founders. Get your ticket here → https://lnkd.in/ejxN6pJ3 See you in ATL! #Southbound RevPartners Supered? PandaDoc Zuper QuotaPath Clay OutboundSync

We're headed back to Atlanta this spring; will you join us at Southbound 2025? ?? May 21st, 2025| Atlanta, GA ?? This event invites GTM leaders for a day of: - A-list speakers, including best-selling authors, CEOs, and leaders of big brand companies. - Tactical insights so you leave with new knowledge and next steps to scale your business. - Exclusive networking & VIP dinners. Be in the right room, with the right people, and with us! Get your ticket here → https://lnkd.in/ejxN6pJ3 #Southbound RevPartners Supered?PandaDoc Zuper Clay OutboundSync Octave

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Pipeline Efficiency: How do you understand, track, and measure pipeline efficiency? One of the strongest pieces of value that we create for our Partners & utilize for RevPartners is the Weekly Scorecard. The ability to understand every week exactly how our GTM engine is performing across the entire buyer's journey is impactful, insightful, and a huuuge stress reducer.

Me when the hiring manager says they use Salesforce:

In 2014, while traveling through Vietnam or Ireland, I read Blue Like Jazz by Donald Miller. One line stuck with me: “Fear is a manipulative emotion that can trick us into living a boring life.” That quote still resonates today — in both life and business. In life, fear holds us back from meaningful experiences. In business, it shows up when we avoid change — delaying automation, resisting new processes, or sticking to what’s comfortable. I’ve learned that reducing friction through clear processes, transparency, and automation creates freedom — freedom for teams to focus on what matters most. I’m excited to hear Donald Miller speak at Southbound this year (?? southbound.show). His insights on overcoming fear and embracing growth continue to inspire me.

Rachel Elsts Downey? didn’t follow a traditional path to B2B brand building. She started in theatre, explored agency life, dropped out of law school, and built her career by asking better questions, leaning into curiosity, and helping brands communicate with clarity. Along the way, she launched a podcast agency before most people even knew what a podcast was. Today, she’s the voice behind some of the most engaging B2B content on the internet. As CEO of Share Your Genius, she helps brands cut through the noise and earn attention by telling better stories. Rachel’s session at #Southbound25 will show you how to do the same. Grab your spot here: https://lnkd.in/ejxN6pJ3