RevOptimal

When advertisers talk PETs this is what they mean, right? Eric Slone & Simon G. just wrapped up a very important meeting with two clients who can sleep well knowing RevOptimal audiences power their campaigns. No blockers or bones to pick! ?? #RampUp2025

Stale data is a lot like stale vegetables, you can leave 'em on the shelf. ?? ?? Our 4,800+ Syndicated Audiences are updated every 30 days, ensuring you minimize wasted impressions with the most accurate and relevant target audiences available. Interested in how the RevOptimal approach to data and audience construction can keep your campaigns up to date? Find more here, and contact our team anytime: https://hubs.ly/Q037b-VN0

This is serious business... Advertising friends going to #RampUp2025, please find my team! (and ask about our data ??) Eric Slone / Rick R. / Simon G. / Ksenia Konkina

Introducing our new Syndicated Audiences for CPG, Gaming, and New Media consumption, built by?Interpret and RevOptimal! ?? Powered by Interpret’s industry leading insights across media, technology, and entertainment, these audiences turn US consumer affinities into ready to spend audiences available anywhere you activate digital media. If you’re looking to reach cohorts like the ones below (and many more)...we’ve got you covered. ?? Home improvement shoppers at Lowes, Ace Hardware, or The Home Depot in the past 3 months. ?? Gamers who play The Last of Us. (Excited for S2 in April) ?? Grocery shoppers at Trader Joe’s in the past 7 days, or those who currently subscribe to Uber Eats. Combining the flexibility of these insights with RevOptimal’s identity graph of 270M+ individuals in the US results in hundreds of precise segments at scale. Check out our one pagers on Gaming & New Media + Retail, CPG, and Telecomm with a full list of available audiences and details below: revoptimal.com/interpret Let's chat about how our Interpret x RevOptimal audiences can level up your marketing game!

Hot off the press! The?RevOptimal?team continues to bring best in class audiences to the market with our latest announcement... A combination of our in-house data set with the Interpret?industry-leading market research insights. This partnership (and these audiences) allow us to take this research and leverage that self-declared data to inform audience segments in Retail, Gaming, and New Media: ?? -> 800+ games, platforms, and franchises tracked ?? -> 32K gamers and consumers surveyed every year ?? -> 350+ syndicated segments available With our existing integrations, these audiences are available anywhere?you activate digital media. Reach out to our team if you have any questions, we’re an email away. The incredible work to date is only surpassed by the exciting opportunities ahead. Can’t wait to share what else we have in the works! https://lnkd.in/gqw9sGDh

Who's headed to #RampUp25? I'm so excited to reconnect with old friends and new across platforms, data and identity partners and brand clients. If you’re interested in how RevOptimal is turning a world class B2B dataset into the most high-performant audiences in the market, reach out and we'll find some time to connect!

The RevOptimal team is headed west! Our crew will be at the LiveRamp RampUp Conference in San Francisco, February 25-27. If you’re headed to the show, let’s connect over a few team favorites, like: ?? Croissants at Arsicault? ? Lattes at Compton’s Coffee House ?? Grandma slices at Tony’s Looking forward to spending time with clients and partners, while talking all things data in advertising. See you there! Rick R. Eric Slone Simon G. Ksenia Konkina

Adding some #segmentbreakdowns to the content mix for my advertising friends. ?? The RevOps team pushed 5?? new GLP-focused audiences so agencies and brands can target customers interested in diet alternatives and searching / engaging with GLP-related content directly. Just a glimpse at the flexibility we have in creating custom audiences based on our in-house Identity Graph. ?? Check out more at revoptimal.com/glp-1

Austin Day breaking down our team's latest audience push into LiveRamp -- available anywhere you buy digital media. ?? We specifically built these intent-based GLP audiences around keywords and viewing content behaviors for brands and agencies to reach potential customers at scale. We modeled seed audiences from ~30-40k against our 270M individual profiles into the millions, creating the scale necessary to advertise with the confidence of knowing you're leveraging the best potential audience for your campaign. This is just a glimpse into the flexibility we have in creating custom audiences for interested advertisers. More details in the link below! ?? revoptimal.com/glp-1

We tried to find the #1 thing that sets RevOptimal apart but, as our VP of Product Ksenia Konkina outlined below, we just can't pick one... - The data (270M individual profiles bringing scale + specificity to campaigns) - The speed (Industry-wide integrations at record pace) - The performance (18:1 off of the same seed audience, say no more) - The people (??)