RevOps Co-op

How often are you updating your ICP? If your answer is never . . . well, we need to talk. ?? And speaking of ICP, we just dropped a ???new episode of the #RevOpsAF podcast featuring Peter Kirk, a RevOps & Marketing Ops leader who’s helped companies like Reddit, Inc. & MongoDB refine their ICP to drive revenue. Here’s the deal ?? Most teams think they know their ICP, but the real challenge? ?? Defining the “gray area” customers - the ones who seem like a fit but don’t actually convert. Common ICP mistakes we covered: ? Relying on gut feelings instead of actual sales & churn data ? Sticking to an old ICP from 2022 (yeah, it’s outdated, trust us) ? Assuming big-name logos = perfect-fit customers ?? Peter’s Pro Tip: If you’re not revisiting your ICP every 6 months, you’re leaving money on the table. What we break down in this episode: ? How to analyze best-fit vs. worst-fit customers (hint: talk to your sales & CS teams) ? Why your ICP at $1M ARR won’t be the same at $100M ARR ? The difference between ICP, Acceptable Customers, and “Run-for-the-hills” Customers ?? Final takeaway? ICP isn’t a one-and-done thing - it’s a living, breathing GTM tool ?? Listen now ? www(.)revopscoop(.)com/learn/podcast ?How often is YOUR team updating ICP? Drop your number in the comments ?? #revops #revenueoperations #salesops #salesoperations #mops #marketingoperations #marketingops #gtmops #alltheops

New partner, who ‘dis? ?? Welcome Sweep as an official partner of RevOps Co-op, here to help our members with all of their #Salesforce and #HubSpot administration and configuration questions. ?? Who is Sweep, you say? ?? Sweep helps #revenueoperations teams streamline and automate Salesforce workflows, eliminating the need for complex custom coding and manual CRM maintenance. With an intuitive no-code visual interface, Sweep enables operators to build, deploy, and optimize Salesforce processes effortlessly - so they can focus on more fun strategic initiatives instead of technical bottlenecks. So, how are customers like Wix, Deputy, and Passport using Sweep today? To do things like automate Salesforce configurations, ensure data accuracy across teams, and scale their RevOps infrastructure without engineering dependencies. Look out for Ido Gaver, Aviv Bergman, and Danny Hodge in the community and reach put to them if you wanna talk about using AI to streamline workflows, maximize efficiency and drive revenue. Welcome to the community, Sweep! ?? #revops #revenueoperations #salesops #salesoperations #mops #marketingops #marketingoperations #sops #mops #CSops #CXops #GTMops

From a PhD in Optical Networks to leading RevOps at Superside, the career of Andreas Drakos has been anything but linear. ?? But hey, a physics background leading to a self-taught masters in revenue operations is so obvious, right? ?? And he's bringing all of this to the stage as a speaker for RevOpsAF 2025 in Berlin in June. ???? He's not alone either and will be joined by other incredible folks like: Arun Kumar ??, Engineering Manager at HeyJobs Felix Beccar Varela, CPO and Co-Founder at Aqmen AI and George Stoyanov - GTM Strategy and Operations, Managing Partner at RevBrains Plus, we've got some pretty incredible things happening outside of sessions, Including a RevOps AF/ter party (think Berghain, but without the lines ;) And more. Operators from companies like Gorgias, Sellics (merged with Perpetua), and Kinaxis have already snagged their tickets, So what are you waiting for? ?? Claim yours and learn more at the link below. ???? ?? www(.)revopsaf(.)com #revops #revenueoperations #salesops #salesoperations #marketingops #marketingoperations #sops #mops #csops #cxops #gtmops #alltheops

Wanna catch a wave ?? of insight at RevOpsAF 2025 in New Orleans in May? ?? Then you'll definitely wanna visit the session with Julia Roth, Head of Operations and Analytics at Deako ???? She's led marketing teams and now operations teams, And you know what her biggest learning is from doing both? Well, you'll just need to see her on stage at RevOpsAF 2025 to find out. ?? She's not alone either and will be joined by other incredible folks like: Yuri Yakubov, Head of BizOps and Finance at TigerEye Peter Kirk, Founder and Consultant at Smooth Operator and Dana Breakstone, Director of RevOps at Pax8 Plus, we've got some pretty incredible things happening outside of sessions, like: A RevOps AF/ter party at the House of Blues ???? A NOLA inspired cooking class (sponsored by our friends at Scratchpad) ???? A tour of Mardi Gras World and float building (sponsored by our friends at Openprise) ?? And more. Operators from companies like Chatmeter, ServiceCore, and Boeing have already snagged their tickets, So what are you waiting for? ?? Claim yours and learn more at the link below. ???? ?? www(.)revopsaf(.)com #revops #revenueoperations #salesops #salesoperations #marketingops #marketingoperations #sops #mops #csops #cxops #gtmops #alltheops

??? Weekly #RevOps newsletter just shipped with all the job openings and trends you need to know! Here’s the ?? you’ll find inside this week ???? ?? Jobs ?? Global Lead, Enablement & Programs, Pigment (Remote ??) Campaign Manager,?Prodly (Chicago, IL ????) Conference & Events Coordinator, Aline (Denver or Louisville, US ????) Senior Manager, Marketing Ops, Silverfort (United States ????) RevOps HubSpot Consultant, MAN Digital: HubSpot-First ABM Agency (EU Time Zone ????) Senior Revenue Operations Manager, Mintago (London, England ????) Sr. Revenue Operations Associate, Rula (Remote, US ????) Senior Commercial Analyst, Norstella (Remote, US ????) Revenue Operations Manager, HopSkipDrive (Remote, US ????) Content Marketing Manager, AVL (Austin, US ????) Revenue Operations Coordinator,?OfficeSpace Software (United States ????) Revenue Operations Specialist, Intiveo (Remote, Canada ????) ?? Featured Event ?? AI + Automation Do's and Don'ts | April 1st at 1pm ET | Featuring Mikhiel Tareen (COO at Seam AI), Soham Maniar (Director of RevOps at Weaviate) and Vivek Vishal (Head of RevOps at Honeywell) ?? Welcome to our newest community partner, Sweep - here to help you with all of your Salesforce and HubSpot configuration and administration questions ? Merging Salesforce orgs post-M&A? Here’s how to avoid the chaos - Live Demo of Traction Complete happening Thursday 03/27 ?? Hot off the Press ?? Perfect Your ICP?| #RevOpsAF Podcast w/ Peter Kirk ??? ? ? Peter has helped organizations like Reddit, Inc. and MongoDB refine their Ideal Customer Profile (ICP) to make better, data-driven go-to-market decisions - on this episode he shared how. ? What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer??| MarTech ? ? Here’s a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into revenue, sales and marketing operations. ? A Better Path To Meaningful Commercial Transformation?| Forbes ? ? To adapt to the new reality we live in, millions of organizations are pursuing commercial transformation – often called Revenue Operations - in one form or another. ?? Top Slack Threads ?? 04_revops-questions:?Feedback Loop ?? ? I’m wondering if anyone has tips on?how sales ops/rev ops can improve the feedback loop between sales and product development??...?Read 8 replies ? 04_revops-questions:?SFDC Task Completion Report ?? ? Have a #Salesforce reporting question:??A member of our team wants to see the average number of tasks completed by assignee ...?Read 7 replies ? 04_revops-questions: Domains for outbound ?? ? is there anyone who can recommend a good vendor/contractor for setting up domains and email inboxes for email outbound? ...??Read 6 replies Feeling Glum? ?? Because you didn’t see this drippy RevOps awesomeness in your inbox this week? ?? Yea, we would be too . . . Join the community for fReE at www(.)revopscoop(.)com ?? #revops #revenueoperations #salesops #marketingops

?? The deal making process moves fast, especially in the late stages . . . and your contracts should too. But do they? Let’s be real: contract bottlenecks can be silent deal killers ?? One minute, you’re high-fiving the team about a verbal “yes,” and the next . . . you’re stuck in legal purgatory, watching quarter-end slip away. ?? But what if your contracts worked?FOR?you instead of AGAINST you? Join us as we sit down with Mark Lerner and the #dealdesk experts over at DealHub.io to unpack how you can use AI in your contract workflows - turning redlines into green lights ?? and revenue roadblocks into express lanes. ??? Here’s what we’ll cover: ?? AI-powered contract acceleration → Slash contract turnaround time and keep deals moving ?? Risk without the red tape → How AI can help you stay compliant?without?slowing things down ???Real-world wins → Stories from teams that are closing faster, smarter, and with fewer headaches ?? Register below or on our website at www(.)revopscoop(.)com/learn/events #revops #revenueoperations #salesops #salesoperations #csops

Why can't you hear a cow on a video call? ?? . . . . Because they're always "moo-ted" ?? Ain't nothing quiet about this event lineup though, from in-person to digital, check out the full roster below. ?? ------ ?? Eliminating (hidden) revenue silos to maximize growth in 2025 ?? Wednesday, March 19th | 12:00pm ET Featuring Dan Morgese from Gong ------ ?? Turn trade show leads into booked meetings w/ RevenueHero ?? Wednesday, March 19th | 12:00pm ET ----- ?? The "Good Enough" Data Trap: Hard Truths From the 2025 State of RevOps Report ?? Tuesday, March 25th, 2025 | 1:00PM ET Featuring Ali Rastiello from Health Catalyst, Jeff Ignacio from Keystone AI and Camela Thompson ----- ?? Smarter Prospecting = Bigger Pipeline: AI + Automation Do’s & Don’ts for RevOps ?? Tuesday, April 1, 2025 | 1:00PM ET Featuring Mikhiel Tareen from Seam AI ----- ?? NRR and Chill: RevOps Automation Hacks That Drive Expansion Revenue ?? Thursday, April 3, 2025 | 1:00PM ET Featuring Jayme Smithers, CRO at Traction Complete and Dan Morgese from Gong ----- ?? Sealing the Deal With AI: Smarter Contracts = Faster Revenue ?? Tuesday, April 8, 2025 | 1:00PM ET Featuring Mark Lerner from DealHub.io ----- ?? RevOps on the Rocks: an Atlanta Happy Hour ?? Wednesday, April 9, 2025 | 5:00PM ET With our friends from RevenueHero ----- ?? Unplugged and Unscripted: RevOps Real Talk in ATX ?? Thursday, April 10, 2025 | 4:00PM CT With our friends from BoostUp.ai - in-person panel discussion + happy hour ----- ?? Winning from Day One: The Science of Sales Rep Ramping ?? Tuesday, April 15, 2025 | 1:00PM ET Featuring Ryan Milligan from QuotaPath, Shea Stringert from Kard and Katie Huson from Zapier ----- ? RevOps at the Helm: Steering Revenue Teams With GTM Intelligence ?? Wednesday, April 16, 2025 | 1:00PM ET Featuring Tessa Whittaker from ZoomInfo and Jamie Miller from Salesloft ----- ?? RevOps on the Rocks: a Chicago Happy Hour ?? Wednesday, April 16, 2025 | 5:00PM CT With our friends from PandaDoc ----- ?? AI Confidential: In-Person Panel + Happy Hour (San Francisco) ?? Thursday, April 17, 2025 | 5:00PM PT With our friends from Fullcast ----- ?? Attribution is Dead. Long Live Attribution. ?? Thursday, April 24, 2025 | 1:00PM ET Featuring Nadia Davis, MBA from CaliberMind and Andrew (Drew) Smith from Attributa ------ ?? #RevOpsAF 2025 USA – New Orleans ?? Tuesday, May 6 – Thursday, May 8, 2025 ------ ???? #RevOpsAF 2025 Europe – Berlin ?? Wednesday, June 11 – Thursday, June 12, 2025 ------ Want this awesomeness delivered straight to your inbox every Monday? Join the community for fReE at www(.)revopscoop(.)com ?? Which is also where you can register for all the events you see here ?? #revops #revenueoperations #salesops #salesoperations #marketingops #marketingoperations #SOPs #MOPs #CSops #CXops #GTMops #ALLtheops

? What's new is old, what's old is new. And guess what? Retention is the new acquisition . . . but are your automation workflows keeping up? Join us as we sit down with?Jayme Smithers, CRO at?Traction Complete, and Dan Morgese, Head of Research at Gong, where we’ll break down?what CRO's really care about?these days, how?RevOps pros?can help, and what you can do to best leverage automation to?combat churn, increase expansion revenue, and make renewals a no-brainer -?all without adding extra headcount ???? We’ll cover: ?? Proven automation workflows around data management so your CS?team can keep customers engaged and renewing ?? How to spot churn signals early (before it’s too late) ?? The playbooks top RevOps teams use to drive expansion revenue ?? Quick wins you can implement today (because who has time to wait?) Whether you're battling churn, looking for smarter ways to?drive NRR, or just want an excuse to geek out with your RevOps comrades over?automation, this session is for you. So let's NRR & Chill, shall we? Because nothing’s cooler than revenue growth on autopilot. ?? ???? RSVP below or on our website www(.)revopscoop(.)com/learn/events #revops #revenueoperations #salesops #salesoperations #csops #cxops #gtmops #alltheops

? What if I told you that AI could take some of the most painful RevOps workflows off your plate? From CRM data hygiene to sales-to-CS handoffs to capturing expansion opportunities - AI is making RevOps teams more efficient than ever. And we recently sat down to chat with Jake Obremski (CEO at Swyft AI) and Lisa Nikolau (RevOps Leader at Gatekeeper ) to dive into 5 AI-powered workflows that can help you: 1?? Automate CRM updates (goodbye, messy data) 2?? Streamline handoffs (no more lost context) 3?? Surface expansion opps (because manual tracking sucks) 4?? Find case study gold (your best customers are talking - let AI do the listening) 5?? Make smarter decisions (predict churn & revenue risks before it’s too late) ?? “Instead of digging through spreadsheets, AI helps us instantly see the big picture and make data-driven decisions faster.” – Jake Obremski So are you ready to let AI do the heavy lifting? ???Check out the full recording and write-up on our website ? www(.)revopscoop(.)com/learn/video-series #revops #revenueoperations #salesops #salesoperations #sops #marketingops #marketingoperations #mops #csops #cxops #gtmops #alltheops

?? Should RevOps own business systems? Or should IT take the wheel? This is a pretty spicy ??? debate in RevOps right now, and we’re diving in on the latest episode of the RevOpsAF Podcast. ??? When you’re a small company, RevOps often wears the systems hat - CRM, automation, reporting, yada, yada, yada. But as you scale, IT typically steps in . . . which can lead to a tug-of-war over ownership. Erick Mahle, VP of RevOps & Digital Transformation at Lendz Financial, joined Camela Thompson to break it all down: ? Who should own business systems - RevOps or IT? ? The data governance dilemma (security vs. agility) ?How to collaborate and not collide with IT ?? Erick puts it best: "How can you ensure the right analytics are in place if you're not in the driver's seat of the business systems that generate that data?" So, what do YOU think? Should RevOps own business systems? Drop your take in the comments ?? ?? Listen now ? www(.)revopscoop(.)com/learn/podcast #revops #revenueoperations #salesops #salesoperations #marketingoperations #sops #mops #marketingops #gtmops #alltheops #cxops #csops