A #revops team org structure shouldn't be based on title...
It should be based on ???????? ????????????????. ??
Put yourself in the shoes of a Founder ~ you've been considering joining the RevOps Revolution and you're thinking it's the fastest way to profitability without adding headcount.
So you decide, "It's time to start hiring RevOps people. We should add a RevOps Manager."
The job description looks something like this:
? 10+ years of Sales Ops experience
? 6+ years Marketing experience
? #Salesforce Certified Admin (Advanced admin preferred, no hiring manager knows the difference it just sounds cooler)
? 8+ years in a director+ role
? Willing to work in an exciting, fast-paced environment (?? couldn't help myself)
? Familiar with tech stack tools like ZoomInfo, Chili Piper, Cacheflow
? Able to build reports & analyze data via Business Intelligent tools
? Training of GTM team members regarding process changes & new tools
On and on and on and on... (Hybrid, somewhere in Montana. 65K starting ~ again, couldn't help myself)
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We can't assume 1 person can handle all of this and operate at the quality that we expect. Rather than rolling the entire RevOps job into a single role, think about the RevOps team in Role Functions.
When you have the budget for hiring a single RevOps resource you have to think about which Role Functions are most crucial and which should be covered first, second, etc.
In the diagram below, we see a traditional GTM team on the left & a RevOps team on the right:
?????? ????????
?? Siloed by Marketing, Sales, & Customer Success
?? Department heads and teams dedicated to that dept.
?? Department specific Ops managers
???????????? ????????
?? 4 Main Categories or Role Functions: ????????????????, ??????????????????, ??????????????, & ????????????????????
Here's how I'd recommend filling out the team if I were building from scratch....
???????? ??: ???????????? ???????????? - (Yellow Lane Focus) jack-of-all-trades that has the experience to accomplish 80% of all roles well, but is a strategic thinker first. Capable of leading teams and carrying the flag. Dotted line to the Ops managers for each GTM team.
???????? ??: ?????????????? ???????????? - (Pink Lane) This is where we start to specialize; think CRM admin, RevOps tool integrator, Marketing Automation pro.
and so on...
???????? ??: ???????? ???????????? - (Salmon? Lane) Reports, Dashboards, Data Analytics, etc.
???????? ??: ???????????????????? ???????????? - (Purple Lane) Training, Documentation, etc.
Outcome = Each role you fill splits the work and specializes the person doing it at a rate you can afford ??
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