Revmade

Knowledge is power. Especially when your experts share it with your audience.

Moderating the LEARN track with Celisa Steele here at #RevUPSummit24, hosted by Professionals for Association Revenue (PAR). Amy Hawkes Repke of Association of Corporate Counsel and Krystle Kopacz of Revmade are knocking it out of the park with Turning Content Into Cash: What Association Execs Can Learn from B2B Media. #associationbusiness #PAR #revenuegrowth #associations Sean Soth Carolyn Shomali Karim Cheikh Jen Smith Rita Nabhan Tiffany Teal Brittany McCarron

This week at our annual fall retreat, our team heard a fantastic presentation from Andrew Hanelly of Revmade with tons of insights on how to better understand and connect with science audiences. Here’s a great tidbit from our BrandLab Senior Editor Jesse Harris, MASc, MSc:

This week at our annual fall retreat, our team heard a fantastic presentation from Andrew Hanelly of Revmade with tons of insights on how to better understand and connect with science audiences. Here’s a great tidbit from our BrandLab Senior Editor Jesse Harris, MASc, MSc:

At the 2024 RevUP Summit, association business pioneers will gather to share ideas and learn the skills that can turn them into outcomes. This month's Executive Take features the insights of some of the RevUP presenters, Krystle Kopacz, Vinodhini Deshetty, Dr. Michael Tatonetti, CPP, CAE (he/him), and Elizabeth Weaver Engel. We asked them: ?? What is one thing associations can do now (in your area of expertise) to improve business outcomes? ?? Find out what they said here: https://lnkd.in/eaH7gtcx

Had the privilege of attending my first Content Marketing Institute / Content Marketing World event this past week. It was the first opportunity I have had in a while to spend multiple days enhancing my profession. I learned a great deal from the more than 14 sessions I attended. For me the most impactful was Turning your experts into influencers, presented by Andrew Hanelly, who demonstrated how his organization took expertise inside the organization and served it up into engaging and educational content for social media. This was a masterclass in enlisting talent within an organization to build a brand. I was particularly struck on how he viewed internal discussions among experts as an opportunity to capture for a wider audience. Along with branding your overall outbound marketing programs into a shared voice that can deliver a consistent message. I am certainly excited to begin using some of what I learned Micron Technology over the coming year. #contentmarketing

I went to Content Marketing World 2024 expecting AI overload. What I found instead? The power of human-driven content. Sure, AI can crank out copy in seconds, but people are craving something deeper. Real voices. Personal connections. Thought leadership. This was a big theme at #CMWorld, and it really stuck with me. A few sessions that left me excited: 1. Michael Weiss from MEDL shared some killer insights on making your leadership team the “superstars” they should be. Some highlights: 80% of consumers trust a brand more if the CEO is active on social, and a whopping 45% of a company’s reputation is tied to its CEO. Want trust? Show empathy and real connection. Takeaway? Market the person, not the product. Now more than ever, boosting your execs’ personal brands is essential to content strategy. Michael even emphasized that this kind of content shouldn’t be overly polished—behind-the-scenes and authentic moments make it human. Ready for some b-roll, Alison Lange Engel? ?? 2. Zack Kadish from Conductor also shared how human-created content on platforms like Reddit and Quora is now skyrocketing in organic traffic. Why? Google is prioritizing real, human voices. 3. And I loved hearing how Andrew Hanelly and his team at Revmade helped harness and humanize the expertise of healthcare professionals at Northwell Health by creating The Well, a fact-based health and wellness content machine that provides information, support, and a good laugh—all by connecting community to real doctors in a human way. It was incredibly thoughtful and an amazing case study in how to purposefully use modern content formats while keeping your audience and their needs front and center. But I'd be remiss if I didn't mention my absolute favorite part of my trip to San Diego—hanging with my colleagues, talking shop and swapping stories. Angela Hauser Christina Cusumano Tyler Pavlas Kamden Luke Allan Stormon—a great crew! Once again a great reminder that in a world full of algorithms, it’s the human touch that truly resonates.

Our weekly newsletter has been back for 3 weeks and we've already covered: ?? How to turn your company's experts into influencers ?? The 7 habits of highly effective content teams ?? A steal-able activity to get content ideas flowing from your team And there's much more to come! Will you join us? Link in comments to sign up ??

SO much #contentmarketing inspiration to take away from?#CMWorld?so far…. ?Ann Handley has me thinking about how to use AI ASAP - as slow as possible, not letting it take away my creative process. I need to have "sloments" where I’m flexing those marketing muscles. Don’t give up AI, but use it mindfully. ??Robert Rose has me thinking about how we’re enabling our sales team. Sure, we think we’re creating great content but are we serving it up in a way that’s helping sales succeed? ?? Dale Bertrand has me thinking about, as a content writer, how important it is to stay sharp on implementing SEO strategies. It was hard to hear that being a writer alone isn’t enough, but helpful to challenge me to think about a professional development focus for 2025. ?Laura Marzec has me thinking about how to make our thought leadership more data-driven and effective in a B2B industry with so much noise. Moving forward, how we can implement a thought leadership index? ??Andrew Hanelly has me thinking about how we can better empower our amazing SMEs to be influencers. How can I get them excited and show up as their incredible selves for videos for TikTok, Instagram, LinkedIn, etc.? I still have a few more sessions and another whole day! Can't wait to continue to get inspired and informed to have a fabulous year marketing in 2025 at Labster/UbiSim. Content Marketing Institute

Just returned from #SHSMD on Tuesday, still processing all the information —so many incredible speakers shared experiences that can truly benefit the broader healthcare community. Here’s a recap of Days 1 and 2: How Will Health Systems Grow in 2025? Jocelyn Herrington with Advisory Board emphasized that growth isn’t always about getting bigger, sometimes it’s about becoming stronger. This calls for creativity within the systems already in place. She shared several inspiring examples, with Gundersen Health System's commitment to renewable energy standing out. By reducing energy costs through sustainable practices, they saw such success that they launched Envision, an initiative to advise other health systems on sustainable energy solutions. Building Relationships Before Health Events Ramon Soto, CMO at Northwell Health, made a powerful statement: "We need to develop a relationship with people before the health event." His words prompted immediate action from the social media team. Cori Clancy spearheaded a TikTok initiative through Northwell's content arm, The Well, collaborating with Courtney Fowler at Revmade and Raeya Swope with Kylee Social. The program's unexpected success didn’t come just from dancing doctors (which there were), but from a straightforward video explaining what happens during a mammogram. Its viral reach highlighted a key insight: people are searching for transparency and clear information not just scrolling for entertainment. If health systems aren’t leveraging platforms like TikTok, Reels, and YouTube Shorts to share accurate information, others will fill that gap. Northwell's efforts have reached millions, providing crucial guidance and reassurance for health and safety decisions. The Impact of Management on Mental Health Did you know, "That 69% of people say their manager has a greater impact on their mental health than their therapist or doctor—and it's equal to the impact of their partner."? Bridgette McCullough, MPH and Morgan Weber from OhioHealth combated this, by creating a program to coach managers in leadership skills as a way to promote mental well-being for all employees. By empowering leaders to better support their teams through the constant changes in healthcare, they fostered a healthier workplace. This session resonated with me, as it aligns with BrandActive's commitment to investing in leadership development. I’m looking forward to exploring this topic further through the podcast the team shared, Leading to Well-Being. Last but not least, BrandActive's Evening Event A day full of learning, calls for a rooftop drink to unwind. Great to see some of our clients and new faces for a cozy night out enjoying Denver's fresh air and mountain views.