Revmade

Knowledge is power. Especially when your experts share it with your audience.

We had so much fun presenting at the live?Professionals for Association Revenue (PAR)?event in November that we're doing it again virtually! Please join us for "Turning Content Into Cash: What Association Execs Can Learn from B2B Media,” March 19 at 2 pm eastern. You'll get: -- Practical ways associations can diversify non-dues revenue -- Creative content monetization techniques -- Ideas you can steal and implement immediately Use code PARKRYSTLE to be my guest for the webinar -- link in comments ?? Amy Hawkes Repke Jen Smith Carolyn Shomali Sean Soth Rita Nabhan

Healthcare content marketers, listen up!??Your clinicians are the only influencers you need when it comes to your short-form video strategy. Don’t believe me? Join Revmade’s Courtney Fowler and me for a Lunch & Learn on 3/5 and we’ll show you how to activate your internal influencers on social… and have fun in the process! ?

Here are questions to ask yourself if you're creating a ton of content, but audience engagement is... non existent: 1. Am I filling a need my audience has? 2. Am I offering insights they can't get other places? 3. Am I leveraging real people as experts? Increasingly trust and engagement are built from?an expert explaining something that matters?to the audience in a way that’s accessible –?and offering them information they haven’t heard before. But -- it's not easy. Some of the hurdles for companies: - Too many priorities - Too few content resources to manage those priorities - Busy experts - Jargon-y experts - Creating content about the wrong topics - Asking the wrong questions The good news -- there's a ? formula ? for getting it right. Sharing it in comments below ??

Register today for the 2025 Renewd Summit, June 8-10, in Arlington, VA. Hear from Revmade CEO Krystle Kopacz and over 20 other expert speakers. Register today and save $500 with our Early Bird Rates. https://lnkd.in/ewATD-7X Revmade SiteTuners Omeda POWLEY & GIBSON, P.C. Alliance Sales Support Services Limited Collingwood Krystle Kopacz #audiencedevelopment #publishing #subscriptioneconomy

At the end of the year, it's hard not to feel scattered -- as my 3-year-old captured beautifully in this (scarily accurate) portrait of me. We've been so heads-down on work this year that I haven't reflected much at all. But writing our last newsletter issue of the year this week forced me to slow down and consider what Revmade has accomplished in 2024. We've done a lot of meaningful work -- thanks to our clients, collaborators and community: ?? Our clients won 11 awards for projects we partnered on—including 2 AI awards. ?? We built a new AI-powered system that’s transforming how clients plan, produce, and distribute content. ?? We helped one client double engagement by transforming their content, video, and social strategies. ?? We ran 5 workshops to help our clients define their strategic and operational priorities. To our clients, collaborators and friends: Revmade exists because of YOU. We’re 100% referrals-based, which means every opportunity starts with someone who believes in what we do and shares it. Your support drives our growth, and I couldn’t be more grateful. Wishing you a joyful holiday season -- here's to more incredible collaboration in 2025! ??

The third RevUp Summit from Professionals for Association Revenue (PAR) is in the books, and it just gets better every year! My 10 Favorite RevUp 2024 Things: 1. Brant Menswar's keynote kicked things off with a roller coaster of laughter, sad tears, inspiration, more laughter, happy tears, and more inspiration. That behind-the-scenes clip of "This is Me," from The Greatest Showman might even be better than the version in the movie. 2. Jamie Notter wrapped things up with his insights and reminders about the importance of workplace culture and how to figure out what your culture really is... and "being a family" probably doesn't mean what you think it means. 3. The "Turning Content Into Cash" session with Amy Hawkes Repke and Krystle Kopacz was a personal favorite. Pretty sure we all had lightbulbs going off listening to their B2B media-inspired strategies for aligning content and revenue generation. 4. David Upbin's session on bundling education offerings showed how to create a paradoxical data-driven sweet spot where you save money for your members AND increase your revenue. Don't you love it when that happens? 5. Carolyn Shomali's interview of the Pierre Award finalists' – Letty Kluttz with APIC, John Bacon, MBA with ASAE, and Jena Stack, M.Ed, PMP with SIO – highlighted creative ways associations fulfill their mission while generating revenue. 6. Robb Lee's moderated panel with John Bacon, Erin (Stevens) Pressley, Richard Yep, and Lynda Patterson, FASAE, CAE generated great discussion on the stage and among the audience. 7. PAR's annual "volunBeering" project – the Oliver Patch Project co-founded by Brian Burkhardt – was a wonderful way to leverage event attendance to support children battling cancer, other illnesses, and mental health challenges. 8. On the Matchbox side, I loved chatting with folks about how Demo Days can bring in high-value, low-lift revenue for associations. 9. The fun off-agenda event hosted by Lori Zoss Kraska, MBA, CFRE and Ginger Johnson was a lovely and unexpected addition to this year's conference. 10. Finally, the best part of any conference: the people. Meeting new folks and reconnecting with friends and colleagues who are all in the business of supporting association revenue generation is what PAR is all about. It was great to see all the folks above, as well as Colleen McKenna, James Young, Teri Carden, Jeff Baker, Andy Steggles, Barbara J. Armentrout, CAE, Bruce Rosenthal, Dr. Michael Tatonetti, CPP, CAE (he/him), Jeff Cobb, Celisa Steele, Karl Ely, Bill Sheehan, Rachel Druckenmiller ??, Dianne Vance, CAE, Lewis Flax, Danielle Duran Baron, MA, MBA, FASAE, CAE (she/her), Judy Lewis I Voiceover Artist, Moustafa Abdel-Kader, Vinodhini Deshetty, Dan Cole, Patrick Calpin, and many others LinkedIn won't let me tag! ?? Sean Soth and the entire PAR team hit it out of the park this year, and I'm already looking forward to #revup2025! #revup2024 #PAR #associations #nonduesrevenue

Moderating the LEARN track with Celisa Steele here at #RevUPSummit24, hosted by Professionals for Association Revenue (PAR). Amy Hawkes Repke of Association of Corporate Counsel and Krystle Kopacz of Revmade are knocking it out of the park with Turning Content Into Cash: What Association Execs Can Learn from B2B Media. #associationbusiness #PAR #revenuegrowth #associations Sean Soth Carolyn Shomali Karim Cheikh Jen Smith Rita Nabhan Tiffany Teal Brittany McCarron

This week at our annual fall retreat, our team heard a fantastic presentation from Andrew Hanelly of Revmade with tons of insights on how to better understand and connect with science audiences. Here’s a great tidbit from our BrandLab Senior Editor Jesse Harris, MASc, MSc:

This week at our annual fall retreat, our team heard a fantastic presentation from Andrew Hanelly of Revmade with tons of insights on how to better understand and connect with science audiences. Here’s a great tidbit from our BrandLab Senior Editor Jesse Harris, MASc, MSc: