Revic AI转发了
Ever notice how companies keep making the same mistake when it comes to defining their ICP? Even when they know they should be narrowing their focus, they still chase too many markets, stretch their sales teams too thin, and end up with a bloated GTM strategy. Why does this keep happening? A few big reasons I’ve seen: Marketing isn’t focused. Random leads come in, and instead of tightening their targeting, teams take it as a sign that their market is everyone. Investors love a big TAM. Founders sell the dream of a massive market, and suddenly, leadership is chasing whatever investors get excited about—often based on gut feelings, warm intros, or a single anecdote. One-off wins create false confidence. A deal lands in a random industry, and instead of treating it as an outlier, leadership sees it as proof that this is the next big thing. Focus shifts, and teams get stretched even thinner. The result? An overgrown ICP, scattered sales efforts, and a whole lot of wasted time. The best companies do the opposite. They get clear on who they actually win with and shut out the noise. Easier said than done—but the difference between growing and thrashing around comes down to that discipline.