RevenueHero

The score takes care of itself. ?? Working with the Freshworks team through their RevenueHero implementation was a reiteration of this principle. When you work with an Ops team that prioritises the customer experience at every step of their interactions with a brand, the results take care of themselves. The results? - 57% increase in pipeline on select product lines - First meetings booked instantly and held within 2 days - Inbound demo requests across all Freshworks products now book meetings instantly with the right team members right away How did we get there? The Freshworks team faced a real challenge - managing heavy inbound volume while balancing speed of response with the complexity that comes with a global customer base and sales org. And they wanted to do all this while providing a delightful first interaction through their website. Their mandate was clear and simple: Get qualified prospects in front of the right team's calendar immediately after they requested a demo. By leveraging RevenueHero's built-in enrichment, routing and instant scheduling they ensured only valid prospects that fit their ideal customer profile could book a meeting with their team, while instantly showing the right team's calendar for every qualified demo request. We're excited about all the things the Freshworks team will drive with their unrelenting focus on their customers, paired with a product that helps them deliver on their vision. Huge h/t to Yeshwanth Kumarendhiran for championing this and being a delight to work with. Read more here: https://lnkd.in/gva8-E7v

We're out here feeling like an inquisitive Frank Sinatra each week we look at inbounds trends of companies in Real Estate tech. Because you can't help but wonder what is that voodoo that they do so well to keep their qualified form conversion rates above 70% week over week. (Apart from using RevenueHero to convert form fills to demos of course ?? ) That's > 70% demo requests converted to booked meetings week on week, averaging at ~74% conversions this quarter! If you'd like to witness inbound trends and benchmarks being set by your peers using RevenueHero, head over to revenuehero.io/reports and filter by your category, and you'll see what we mean.

If you've ever been a marketer in meetings with your CFO after a massive event spend figuring out how to justify budget, you know you could cut the tension in the room with a knife. If your conversations go anything like this???, we hear you. We had to animate it... because phew... it's a bit all too real. Let's face it. All they see is a budget that vanished, and the badge scans and booth scans just ain't cutting it. So let's change that. Join us tomorrow at 12 PM EST to learn how to turn great conversations (and badge scans) into pipeline—and give your CFOs event metrics that speaks their language. Register now - https://lnkd.in/giWiEX79

You don’t need stats to tell you that tracking event pipeline is like starting a Monday morning with a broken coffee machine. You’ve watched your AEs have amazing conversations, only to come back with… a CSV file of names and a feeling that some of them were high intent. The problem? Great conversations don’t automatically turn into meetings. Everstage solved a similar challenge for their team at #Dreamforce. Their traveling reps had limited availability, different time zones, and jam-packed schedules. So, Anirhudh Sridharan jumped on a call with us to set up an event router in RevenueHero that worked around their reps’ availability, automatically handling scheduling conflicts and ensuring only the right meetings made it onto their calendars. If your team is putting all the work and turning footfall into conversation, don't stop there. It’s time to turn those connections into booked meetings. Come hang out with us on 19th March at 12 PM EST as we break down how to use RevenueHero to lock in meetings before and during the event and ensure attendees actually show up. We’ll also dive into how you can track ROI like a pro and prove to finance that your booth budget is driving real pipeline—not just covering fancy water bottles. Save your seat - https://lnkd.in/giWiEX79

We didn’t want to do just another Women’s Day post. But we still wanted to do something meaningful that honored the voices shaping B2B SaaS today. So, we asked our team: If you could hear from some of the most inspiring leaders in SaaS, what would you want to know? And then that’s exactly what we did. We spoke to some incredible leaders in SaaS about the challenges they’ve faced and the lessons that helped them move forward. Their insights are honest, relatable, and a reminder that everyone’s journey comes with its share of hurdles. Swipe through to read their stories—what obstacles they faced and how they pushed past them. Know an inspiring woman whose story deserves the spotlight? Tag them in the comments or share their journey with us! ??? Huge thanks to Lori Brigg ???, Amanda P., Amanda Poetker, Emmily Bowman, Florence Su , Jessica Knapp , Lailah Kara-Newton, MD Arabi S, and Anne Davis for sharing their stories with us! #IWD25

Sales team showing up to the pipeline review after hitting targets with 20 days left in the quarter

Last week, we hosted a webinar on meeting metrics, and one thing was clear—this is something a lot of teams struggle with. Because let’s be real, tracking meeting data is always a mess. One team swears by Slack pings, another lives in HubSpot reports, and somewhere in the chaos, there’s that one spreadsheet that supposedly has the “real” numbers. Meanwhile, sales and marketing are still debating whether a deal came from outbound or if marketing actually did something. Attribution is fuzzy, duplicate entries are everywhere, and no one is really sure if last quarter was as good as it felt. Abijit Hariharan ??, our solutions expert, walked everyone through how to clean up this mess with RevenueHero—how to get actual visibility into meetings, outcomes, and revenue impact without playing detective across five different tools. ?? If you missed it, don’t worry—we’ve got the replay - https://lnkd.in/g2mEuU6t

$50,000 booth. 346 badge scans. 2 meetings booked. A story that's all too familiar in the event marketing world. While your AEs are busy rehearsing their pitch at the booth, your finance team is eyeing that massive event line item on the budget, wondering if those fancy logo socks and branded water bottles are really generating pipeline. And let's be honest - that post-event debrief deck showing "prospect engagement metrics" isn't fooling anyone. The problem isn't your booth design, your swag, or even your team's hustle. It's that critical 24-hour window after a great booth conversation, when interest is highest but your process hasn't caught up. We built event scheduling in RevenueHero after watching too many companies leave pipeline on the trade show floor. Now your field team can: ? Turn "I'll have someone reach out" into "Pick a time right now" with event-specific QR codes? ? Route booth visitors to the right AE without the badge scan → CSV export → CRM import → email chase dance ? Track actual ROI by event location, booth placement, and rep performance With a few simple workflows, you’ll walk away from events with a full calendar and real ROI. Join our webinar where we’ll break it all down. Register here: https://lnkd.in/giWiEX79

Be honest. Did your Q1 marketing plan survive the first month, or is it already in the ‘nice try’ pile? ?? Between shifting budgets and pipeline goals, surprise roadblocks (are any roadblocks surprising anymore?), and campaigns that didn’t quite ‘hit,’ marketing plans don’t always go as… well, planned. If you’re already rethinking your strategy (or questioning your life choices), maybe it’s time for a refresh. ?? Check out our episode with Emily Kramer on marketing planning and forecasting. She’s the co-founder of MKT1 and a marketing leader who’s built teams at Asana, Carta, and more. She knows a thing or two about making (and saving) marketing plans. Ready to plan smarter (or at least feel a little less alone)? ?? https://lnkd.in/gQPtuhPP